JET magazine unveils new logo, features and brand strategy

(February 3, 2010) JET magazine, the only national weekly African-American news magazine, announces today the most sweeping evolution in its history. The new brand strategy, said Johnson Publishing Co. officials, will make extensive use of  JET's connection with the Black community through timely information with a trusted point-of-view. 

Starting with the Feb. 15th issue, JET magazine will unveil many changes, including a new logo, new design and layout, new sections and features to readers looking for that unique black take on the latest in news and entertainment.

"As a world-class media company, we will solidify JET's position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way," said Linda Johnson Rice, chairman and CEO. "We will continue to build our communication platforms to engage our audiences and address evolving consumer needs."

The brand will showcase various points-of-view from recognizable contributors such as Dr. Ian Smith, Warren Ballentine and Fonzworth Bentley on topics directly impacting Black America. Additionally, JET will maintain its readers' favorites such as JET Beauty and JET Love (formally known as Love and Happiness), while dialing up newsworthy content in sports, finance, beauty and style, all with a unique Black angle.

"After listening to our consumers, we have strengthened our content strategy to include coverage of broader topics that are relevant to Black America. Our overarching brand strategy will continue to rollout over the next several months and introduce new signature features such as JET Perspective, JET Buzz and JET Style," said Anne Sempowski Ward, president and COO.  "We have always been known for and will continue to provide credible and timely information that connects our community."

The inaugural issue features R&B star Trey Songz, who has been reading JET since he was a child. He was a perfect fit for the launch because he's smart, entertaining and both men and women find his music irrestible.  Whether it's a duet with Steve Wonder or his solo performances, he represents the multi-generational JET audience.  View exclusive behind-the-scenes video of the JET cover shoot with Trey Songz at http://www.ebonyjet.com/jet     


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