Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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JET magazine unveils new logo, features and brand strategy

(February 3, 2010) JET magazine, the only national weekly African-American news magazine, announces today the most sweeping evolution in its history. The new brand strategy, said Johnson Publishing Co. officials, will make extensive use of  JET's connection with the Black community through timely information with a trusted point-of-view. 

Starting with the Feb. 15th issue, JET magazine will unveil many changes, including a new logo, new design and layout, new sections and features to readers looking for that unique black take on the latest in news and entertainment.

"As a world-class media company, we will solidify JET's position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way," said Linda Johnson Rice, chairman and CEO. "We will continue to build our communication platforms to engage our audiences and address evolving consumer needs."

The brand will showcase various points-of-view from recognizable contributors such as Dr. Ian Smith, Warren Ballentine and Fonzworth Bentley on topics directly impacting Black America. Additionally, JET will maintain its readers' favorites such as JET Beauty and JET Love (formally known as Love and Happiness), while dialing up newsworthy content in sports, finance, beauty and style, all with a unique Black angle.

"After listening to our consumers, we have strengthened our content strategy to include coverage of broader topics that are relevant to Black America. Our overarching brand strategy will continue to rollout over the next several months and introduce new signature features such as JET Perspective, JET Buzz and JET Style," said Anne Sempowski Ward, president and COO.  "We have always been known for and will continue to provide credible and timely information that connects our community."

The inaugural issue features R&B star Trey Songz, who has been reading JET since he was a child. He was a perfect fit for the launch because he's smart, entertaining and both men and women find his music irrestible.  Whether it's a duet with Steve Wonder or his solo performances, he represents the multi-generational JET audience.  View exclusive behind-the-scenes video of the JET cover shoot with Trey Songz at http://www.ebonyjet.com/jet     

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AT&T debuts 28 Days campaign with Web site, events for Black History Month

Cable industry marks Black History Month with "Black Experience on Demand"

BET Networks will present celebrity concert and telethon for Haiti on Feb. 5

Essence Magazine launches yearlong celebration of its 40th anniversary

Black Cable TV Ratings for Week of Jan. 18 - 24 Monday night becomes the new battleground for black cable viewers

Harris Publications to launch 'Juicy,' a celebrity magazine for black women

Black TV Ratings for Week of January 18 - 24 Fox network rides playoff football, 'Idol' to season's biggest ratings week

BET Networks releases comprehensive study, 'African Americans Revealed'

Sanders\Wingo agency names Trenzio Turner Senior Vice President and Partner

Pine Sol stumbles in addressing one stereotype and blunders into another

Cox, Matthews introduces DiverseBooks site to market scholarly titles

African-American newspapers added to GenealogyBank.com's database


15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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