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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Analysis finds African-Americans more religious than overall population

(February 3, 2009) The Pew Research Center's Forum on Religion & Public Life released a new analysis that paints a detailed religious portrait of African-Americans. The analysis finds that African-Americans are markedly more religious than the U.S. population as a whole on a variety of measures, including reporting a religious affiliation, attendance at religious services, frequency of prayer and the importance of religion in people's lives.

Compared with other racial and ethnic groups, African-Americans are among the most likely to report a formal religious affiliation, with fully 87% of African-Americans describing themselves as belonging to one religious group or another. The analysis also finds that nearly eight-in-ten African-Americans (79%) say religion is very important in their lives, compared with 56% among all U.S. adults.

These are among many findings of the new Pew Forum analysis detailing the unique nature of religion in the African-American community. Other highlights include:

--  A large majority of African-Americans who are unaffiliated with any particular faith (72%) say religion plays at least a somewhat important role in their lives; nearly half (45%) of unaffiliated African-Americans say religion is very important in their lives, roughly three times the percentage who says this among the religiously unaffiliated population overall (16%).

--  African-Americans express a high degree of comfort with religion's role in politics, with roughly six-in-ten saying that houses of worship should express their views on social and political topics and roughly half saying that there has been too little expression of faith and prayer by political leaders. At the same time, most African-Americans support certain restrictions on the mingling of politics and religious institutions, with nearly six-in-ten (58%) saying that churches and other houses of worship should refrain from endorsing political candidates.

--  The link between religion and some social and political attitudes in the African-American community is similar to that seen among the population overall. For instance, just as in the general public, African-Americans who are more religiously observant are more likely to oppose abortion and homosexuality and more likely to report higher levels of conservative ideology.

--  On a variety of other questions, including political party identification and opinions about the proper role of government in providing services to the citizenry and assistance to the poor, there are few differences in the views of African-Americans across religious groups. Perhaps most strikingly, the partisan leanings of African-Americans from every religious background tilt heavily in the Democratic direction.

The analysis is based on the U.S. Religious Landscape Survey, conducted by the Pew Forum in 2007 and released in 2008, as well as other Pew Research Center surveys.

The report is for immediate release and is available online at http://pewforum.org/docs/?DocID=389.

The Pew Research Center's Forum on Religion & Public Life delivers timely, impartial information on issues at the intersection of religion and public affairs. The Pew Forum is a nonpartisan, nonadvocacy organization and does not take positions on policy debates. Based in Washington, D.C., the Pew Forum is a project of the Pew Research Center, which is funded by The Pew Charitable Trusts.


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14th Annual Edition

Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

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The Buying Power of Black America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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