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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of January 24 - 30
'American Idol' and Pro Bowl football give Fox the trifecta in black households

(February 2, 2011) The popularity of Fox's "American Idol" rolls on with its new panel of celebrity judges. Throw in the ever popular game of football and the network comes away with first, second and third place on the Top 25.

CBS, however, took first place for the week's most watched network in black homes with 11.8 million tuning in 11 shows. Fox almost matched that number with 11.6 million across six programs. ABC was third with 5.7 for five shows.

According to Nielsen, 32.2 million watched  the Top 25 shows during the last week of January -- a 26 percent drop from the previous week's total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

AMERICAN IDOL-WED

FOX

14.0

8.1

3,034

2

AMERICAN IDOL-THUR

FOX

12.1

7.3

2,743

3

FOX AFC-NFC PRO BOWL

FOX

11.2

6.1

2,292

4

ANALYSIS 1-ABC

ABC

8.1

3.9

1,465

5

WRLD NEWS TONITE

ABC

7.9

3.4

1,296

6

CRIMINAL MINDS

CBS

7.2

3.6

1,342

7

BONES

FOX

7.0

3.6

1,355

8

BLUE BLOODS

CBS

6.8

3.4

1,284

9

CSI: NY

CBS

6.8

3.1

1,176

10

NCIS

CBS

6.7

3.1

1,160

11

STATE OF UNION ANALYSIS-1

CBS

6.4

3.1

1,178

12

HARRY'S LAW

NBC

6.4

3.1

1,148

13

NCIS: LOS ANGELES FRI-SP

CBS

6.1

2.8

1,054

14

HOUSE

FOX

6.1

3.0

1,120

15

HAWAII FIVE-0 FRIDAY-SP

CBS

6.0

2.7

1,027

16

THE MENTALIST

CBS

5.9

3.0

1,140

17

LIE TO ME

FOX

5.8

3.0

1,133

18

ABC SAT MOVIE OF THE WEEK

ABC

5.5

2.9

1,099

19

STATE-UNION ANALYSIS-NBC

NBC

5.1

2.6

980

20

LAW AND ORDER:SVU

NBC

5.0

2.3

854

21

NO ORDINARY FAMILY

ABC

5.0

2.6

992

22

CSI

CBS

4.9

2.4

893

23

HAWAII FIVE-0

CBS

4.9

2.1

797

24

TWO AND A HALF MEN

CBS

4.9

2.2

837

25

20/20-FRI

ABC

4.9

2.3

870

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.


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 ORDER TODAY! 
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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