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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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LAGRANT Foundation awarding $125,000 in marketing and PR scholarships

The LAGRANT Foundation (TLF) is now accepting scholarships applications for the 2011/2012 academic year. Applications must be submitted to TLF by Monday, February 28, 2011 for consideration.

Twenty outstanding students will be awarded college scholarships: fifteen undergraduate students will receive awards of $5,000 each; and five graduate students will receive awards of $10,000 each. 

In addition, all students will receive a trip to New York City to celebrate TLF's 13th Anniversary Scholarship Recognition Reception and Awards Program on May 23, 2011.  Recipients will participate in a day-long career development workshop and have the opportunity to meet with industry professionals. All travel expenses for the scholarship recipients will be paid for by TLF.

To apply, students must be of African American, Asian/Pacific Islander, Hispanic/Latino or Native American descent pursuing degrees in advertising, marketing and public relations at an accredited college or university.  Undergraduate students must have at least a 2.75 GPA and graduate students must have at least a 3.2 GPA.  All recipients must be available to attend all TLF scholarship events and make a commitment to maintain contact with TLF for assistance with professional development. 

The lack of ethnic minorities working in advertising, marketing and public relations is shocking and TLF works to close this gap in the industry by providing scholarships and helping students gain the knowledge and tools they need to be successful.  Most importantly, TLF also helps students break into the field with internships: "At the end of the day what's important to me is to get minorities placed," says Kim Hunter, the Founder/Chairman of TLF.  This directly helps the scarcity problem of minorities in the field. 

TLF was established in 1998 by Mr. Kim L. Hunter, whose vision is to see more ethnic representation within the fields of advertising, marketing and public relations. Since its inception, The LAGRANT Foundation has awarded close to $1 million and more than 180 scholarships to ethnic minority students nationwide.

Thanks to its committed board of directors and donors, TLF continues to strive toward achieving its mission of increasing ethnic minorities in advertising, marketing and public relations. 

Donors who have contributed $5,000 or more in cash are:

Alcoa Foundation, Alloy, American Express, Amgen, APCO Worldwide, Avery Dennison, Bank of America, Burson-Marsteller, Castells & Asociados, Cohn & Wolfe, Council of Public Relations Firms, CNN, Draftfcb, Edison International, Fleishman-Hillard, GolinHarris, Guardian, Heyman Associates, Hill & Knowlton, IBM, Johnson & Johnson, JPMorgan Chase, Ketchum, Macy's Foundation, NORDSTROM, The Coca-Cola Company, Tyco Electronics, Verizon, Waggener Edstrom Worldwide, Waste Management, Weber Shandwick Worldwide.  American Airlines is the official airline of TLF, providing air transportation for scholarship winners.

Scholarship applications may be obtained through TLF's website at www.lagrantfoundation.org or by calling Programs Manager Ericka Avila at 323.469.8680, ext. 233 or erickaavila@lagrant.com.

The LAGRANT Foundation is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career development workshops, internships, professional development and mentors to African American, Asian Pacific American, Native American/Alaska Native and Hispanic/Latino undergraduate and graduate students. For more information, please visit www.lagrantfoundation.org.

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New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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