Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
LAGRANT Foundation awarding $125,000 in marketing and PR scholarships
The LAGRANT Foundation (TLF) is now accepting scholarships applications
for the 2011/2012 academic year. Applications must be submitted to TLF
by Monday, February 28, 2011 for consideration.
Twenty outstanding students will be awarded college scholarships:
fifteen undergraduate students will receive awards of $5,000 each; and
five graduate students will receive awards of $10,000 each.
In addition, all students will receive a trip to New York City to
celebrate TLF's 13th Anniversary Scholarship Recognition Reception and
Awards Program on May 23, 2011. Recipients will participate in a
day-long career development workshop and have the opportunity to meet
with industry professionals. All travel expenses for the scholarship
recipients will be paid for by TLF.
To apply, students must be of African American, Asian/Pacific Islander,
Hispanic/Latino or Native American descent pursuing degrees in
advertising, marketing and public relations at an accredited college or
university. Undergraduate students must have at least a 2.75 GPA and
graduate students must have at least a 3.2 GPA. All recipients must be
available to attend all TLF scholarship events and make a commitment to
maintain contact with TLF for assistance with professional development.
The lack of ethnic minorities working in advertising, marketing and
public relations is shocking and TLF works to close this gap in the
industry by providing scholarships and helping students gain the
knowledge and tools they need to be successful. Most importantly, TLF
also helps students break into the field with internships: "At the end
of the day what's important to me is to get minorities placed," says Kim
Hunter, the Founder/Chairman of TLF. This directly helps the scarcity
problem of minorities in the field.
TLF was established in 1998 by Mr. Kim L. Hunter, whose vision is to see
more ethnic representation within the fields of advertising, marketing
and public relations. Since its inception, The LAGRANT Foundation has
awarded close to $1 million and more than 180 scholarships to ethnic
minority students nationwide.
Thanks to its committed board of directors and donors, TLF continues to
strive toward achieving its mission of increasing ethnic minorities in
advertising, marketing and public relations.
Donors who have contributed $5,000 or more in cash are:
Alcoa Foundation, Alloy, American Express, Amgen, APCO Worldwide, Avery
Dennison, Bank of America, Burson-Marsteller, Castells & Asociados, Cohn
& Wolfe, Council of Public Relations Firms, CNN, Draftfcb, Edison
International, Fleishman-Hillard, GolinHarris, Guardian, Heyman
Associates, Hill & Knowlton, IBM, Johnson & Johnson, JPMorgan Chase,
Ketchum, Macy's Foundation, NORDSTROM, The Coca-Cola Company, Tyco
Electronics, Verizon, Waggener Edstrom Worldwide, Waste Management,
Weber Shandwick Worldwide. American Airlines is the official airline of
TLF, providing air transportation for scholarship winners.
Scholarship applications may be obtained through TLF's website at
www.lagrantfoundation.org or by calling Programs Manager Ericka Avila at
323.469.8680, ext. 233 or firstname.lastname@example.org.
The LAGRANT Foundation is a nonprofit 501 (c)(3) organization whose
mission is to increase the number of ethnic minorities in the fields of
advertising, marketing and public relations by providing scholarships,
career development workshops, internships, professional development and
mentors to African American, Asian Pacific American, Native
American/Alaska Native and Hispanic/Latino undergraduate and graduate
students. For more information, please visit
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...