Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
African-Americans likely next big opportunity for smartphone makers
(February 1, 2011) The African-American market offers the smartphone
industry its best opportunity for growth. That's one of the conclusions
revealed in a recent analysis by The Nielsen Company of the cellular
As of the end of 2010, nearly one third (31%) of all mobile customers
owned smartphones. These are cell phones with app-based, web-based
operating systems, such as the Apple iPhone, Google's Android system and
RIM's Blackberry. Research by Nielsen showed that ethnic consumers are
purchasing the devices at a faster rate than the general population, and
that 31 % of African-Americans are smartphone owners.
Where the immediate opportunity lies for the smartphone industry is in
the fact that African-Americans have been switching their preference for
particular brand of smartphone slower than other ethnic groups. Among
African-American consumers, 31% are Blackberry owners, 27% own an
Android phone, and 15% own iPhones.
Blackberry purchases have dropped the fastest among smartphone
manufacturers, according to Nielsen, from 38% in October of 2009 to 20%
in December 2010. As an ethnic group, African-Americans own Blackberry
devices than any other smartphone, and therefore will represent the
largest potential growth opportunity for iPhone and Android-based phones
if the trend to switch phones continues.
This opportunity comes as cellular phone expenditure among black
consumers is also growing. According the Target Market News' report,
Power of Black America, African-Americans spent $9.4 billion on
cellular phones and service in 2009, an increase of 30% from 2008.
JUST RELEASED New
"Buying Power" report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...