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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Study: African-Americans likely next big opportunity for smartphone makers

(February 1, 2011) The African-American market offers the smartphone industry its best opportunity for growth. That's one of the conclusions revealed in a recent analysis by The Nielsen Company of the cellular phone users.

As of the end of 2010, nearly one third (31%) of all mobile customers owned smartphones. These are cell phones with app-based, web-based operating systems, such as the Apple iPhone, Google's Android system and RIM's Blackberry. Research by Nielsen showed that ethnic consumers are purchasing the devices at a faster rate than the general population, and that 31 % of African-Americans are smartphone owners.

Where the immediate opportunity lies for the smartphone industry is in the fact that African-Americans have been switching their preference for particular brand of smartphone slower than other ethnic groups. Among African-American consumers, 31% are Blackberry owners, 27% own an Android phone, and 15% own iPhones.

Blackberry purchases have dropped the fastest among smartphone manufacturers, according to Nielsen, from 38% in October of 2009 to 20% in December 2010. As an ethnic group, African-Americans own Blackberry devices than any other smartphone, and therefore will represent the largest potential growth opportunity for iPhone and Android-based phones if the trend to switch phones continues.

This opportunity comes as cellular phone expenditure among black consumers is also growing. According the Target Market News' report, The Buying Power of Black America, African-Americans spent $9.4 billion on cellular phones and service in 2009, an increase of 30% from 2008.

Click here to read the Nielsen report on smartphone ownership.


Go to Target Market News homepage

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 JUST RELEASED
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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