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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Essence Magazine launches yearlong celebration of its 40th anniversary

(January 28, 2010) ESSENCE will mark its 40th anniversary in 2010; beginning a year long celebration in honor of African-American women during Black History Month.   Specifically, ESSENCE will commemorate its 40th anniversary with initiatives aimed at helping Black women put themselves first, including new ESSENCE magazine features, Essence.com content and a series of special "ESSENCE Presents" events.

"ESSENCE will celebrate its 40th anniversary all year long by touting what Black women have accomplished, and, more importantly, helping her to shape her perspective on the future.  With three generations of Black women now represented in the White House, and African-American women making enormous strides both professionally and personally - studies show that African-American women feel more optimistic and powerful than ever before," said Essence Communications Inc. President Michelle Ebanks. "Because ESSENCE empowers her to put herself first, Black women are poised to be happier, healthier, and more fulfilled - as she strives to reach her full potential."

Throughout the year, ESSENCE magazine will debut new features, profiles and celebrity columns each month, and Essence.com will unveil new video programs, flashbacks and exclusive interviews daily. In addition, ESSENCE is presenting several special events throughout the year to commemorate its 40th anniversary - including ESSENCE Presents Black Women in Music during Grammy week, ESSENCE Presents Black Women in Hollywood during Oscar week, and the signature 16th annual Essence Music Festival during 4th of July weekend in New Orleans. 

"Beginning our celebration during Black History Month provides the perfect context for us to note the significant achievements of Black women, as well as renew our commitment to the ESSENCE legacy of offering information, inspiration and unconditional affirmation," said Angela Burt-Murray, Editor-in-Chief, ESSENCE. "As the place 'Where Black Women Come First', ESSENCE is dedicated to strengthening African-American women, and by extension African-American families and African-American communities."

The celebration culminates with the ESSENCE magazine commemorative 40th anniversary collector's edition issue in September 2010.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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