Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
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BET Networks will
present celebrity concert and telethon for Haitian relief on Feb. 5
28, 2010) BET Networks, a division of Viacom will present a nationally
televised concert and celebrity telethon aimed at several organizations
providing immediate relief in Haiti, including Yele Haiti, CARE, Project
Medishare and Children's Safe Drinking Water.
The two hour telecast concert entitled, "SOS Saving OurSelves - Help for
Haiti," will be hosted by Queen Latifah, Sean "Diddy" Combs and Pharrell
and held at the AmericanAirlines Arena in Miami, Florida in partnership
with Procter & Gamble and Pepsi. The program will be aired on BET and
Centric, as well as MTV Networks' MTV and VH1 on Friday, February 5,
2010 at 8:00 p.m. ET/5:00 p.m. PT. It will also be streamed live on
www.bet.com for desktop and mobile viewers. Proceeds from the broadcast
will go directly to each of the charitable organizations.
"Words fail to describe the sadness we feel for our brothers and sisters
in Haiti," said Debra Lee, Chairman and CEO of BET Networks. "There is
so much work to do, so we must keep the focus on Haiti and we must
continue to give. This telethon will give everyone another opportunity
to make a difference through the efforts of these amazing organizations
that are working hard to rebuild Haiti."
"Words cannot express how I felt watching the catastrophic events unfold
in Haiti. I believe it is our duty to come together and help our
brothers and sisters in Haiti, especially now, in their greatest hour of
need. I have joined forces with Queen Latifah, Pharrell, BET and several
of the biggest names in music today to raise funds for the Haiti Relief
efforts. Together we can make a difference," states Sean "Diddy" Combs,
"The devastation that has occurred in Haiti has broken my heart. My hope
is that we can raise enough money to sustain a few of the relief
organizations for quite some time as there is a lot of work to be done
over there," said Pharrell Williams. "The goal is not only to bring
immediate relief to Haiti but to also rebuild the country and help the
country move forward."
"P&G and our non-profit Children's Safe Drinking Water Program are proud
to partner with Queen Latifah, Sean "Diddy" Combs, Pharrell, and BET to
support Haiti," said Greg Allgood, Director of the P&G not-for-profit
Children's Safe Drinking Water Program. "Having recently returned from
Haiti, I can tell you that Haitians are working hard to recover and
rebuild their country - they want and need our support to respond to
"We have all been profoundly affected by the suffering in Haiti, while
being moved by the faith and optimism of the Haitian people," said Frank
Cooper, Chief Consumer Engagement Officer, PepsiCo Americas Beverages.
"Now is the time for action, for raising awareness and inspiring people
to give to Haiti. We're honored to join Queen Latifah, Sean "Diddy"
Combs, Pharrell, and BET in support of this special event."
In addition to musical performances, the fundraising event will feature
some of the biggest names in music and entertainment to answer the
phones during the telethon. The AmericanAirlines Arena was deemed the
perfect spot for such an event as Miami has one of the largest Haitian
populations in the United States.
In addition to supporting this telethon and the "HOPE FOR HAITI NOW"
telethon last week, BET Networks has taken a coordinated multi-platform
approach to inform viewers about what is happening in Haiti and provide
information on how they can help. Go to www.bet.com for more
Tickets for the benefit concert are available for purchase at
www.ticketmaster.com, the AmericanAirlines Arena ticket office (www.aaarena.com)
or 1-800-745-3000 (toll free).
"SOS Saving Ourselves - Help for Haiti" is executive produced by Salli
Frattini, in collaboration with Viacom's BET Networks, Queen Latifah,
Sean "Diddy" Combs and Pharrell. Ray Chew is the music director for this
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that