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Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Harris Publications to launch 'Juicy,' a celebrity magazine for black women 

By Erik Sass
(January 27, 2010) However bad the state of the magazine industry and economy in general may be, there's always room for one more celebrity gossip title. At least that's what Harris Publications is betting with the launch of a brand-new newsstand-only celebrity magazine titled Juicy.

Launching with a circulation of 150,000 and a newsstand cover price of $4.99, Harris touts Juicy as "the first celebrity and lifestyle magazine for African-American women," specifically targeting the 18-34 demo.

The magazine pairs celebrity gossip covering high-interest characters, such as Jay-Z, Beyonce, Rihanna and the Real Housewives of Atlanta, with beauty content emphasizing "the latest and greatest in hairstyles and hair products." It will publish on a quarterly schedule in 2010, but should move to a monthly schedule in 2011, if all goes according to plan.

The news follows the demise and relaunch of King, another Harris title targeting men ages 18-34. King closed last year but was then relaunched as The Women of King.

A number of lifestyle mags targeting the urban market have launched over the last year, defying one of the worst magazine advertising environments in living memory. February 2009 brought the launch of Ceaser Media Group's UrbanMetro, which debuted with a subscription base of 20,000, catering to African-American and Hispanic men ages 18-34.

In June, hip-hop music title Vibe launched a new online magazine, TheMostmag.com, covering entertainment and celebrity news. It has two printed issues a year, replacing issues of Vibe that were sacrificed by cutbacks.

Go to Target Market News homepage


Black TV Ratings for Week of January 18 - 24 Fox network rides playoff football, 'Idol' to season's biggest ratings week

BET Networks releases comprehensive study, 'African Americans Revealed'

Sanders\Wingo agency names Trenzio Turner Senior Vice President and Partner

Pine Sol stumbles in addressing one stereotype and blunders into another

Cox, Matthews introduces DiverseBooks site to market scholarly titles

African-American newspapers added to GenealogyBank.com's database

GlobalHue's Don Coleman expands scholarship for aspiring entrepreneurs

FCC's minority radio and broadband workshop on Tuesday, Jan. 26

Black Cable TV Ratings for Week of Jan. 11 - 17 VH1's new celebrity reality series finish strong among cable's Top 25 shows

Lexus to debut new black targeted GX commercial during BET Honors Feb. 1


15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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