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Harris
Publications to launch 'Juicy,' a celebrity magazine for black women
By
Erik Sass
MediaPost.com (January 27, 2010) However bad the state of the magazine industry
and economy in general may be, there's always room for one more
celebrity gossip title. At least that's what Harris Publications is
betting with the launch of a brand-new newsstand-only celebrity magazine
titled Juicy.
Launching with a circulation of 150,000 and a newsstand cover price of
$4.99, Harris touts Juicy as "the first celebrity and lifestyle magazine
for African-American women," specifically targeting the 18-34 demo.
The magazine pairs celebrity gossip covering high-interest characters,
such as Jay-Z, Beyonce, Rihanna and the Real Housewives of Atlanta, with
beauty content emphasizing "the latest and greatest in hairstyles and
hair products." It will publish on a quarterly schedule in 2010, but
should move to a monthly schedule in 2011, if all goes according to
plan.
The news follows the demise and relaunch of King, another Harris title
targeting men ages 18-34. King closed last year but was then relaunched
as The Women of King.
A number of lifestyle mags targeting the urban market have launched over
the last year, defying one of the worst magazine advertising
environments in living memory. February 2009 brought the launch of
Ceaser Media Group's UrbanMetro, which debuted with a subscription base
of 20,000, catering to African-American and Hispanic men ages 18-34.
In June, hip-hop music title Vibe launched a new online magazine,
TheMostmag.com, covering entertainment and celebrity news. It has two
printed issues a year, replacing issues of Vibe that were sacrificed by
cutbacks.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
