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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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Target Market News
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U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of January 18 - 24
Monday night becomes the new battleground for black cable viewers

(January 26, 2010) TBS continued to dominate the Top 25 chart of favorite cable shows among black viewers with its back-to-back Tuesday night block of Tyler Perry comedies. However, prime time Monday night is becoming a hotly contested arena for cable channels.

With only CBS' "CSI: Miami" and Fox's "24" making the TV's Top 25 on Mondays, four cable networks -- VH1, Nick-At-Night, TNT and USA -- are going head-to-head for black viewers with original and repeat programming. After a strong start last week, VH1's two new reality shows fell behind Nick-At-Night and basketball for this week.

TBS continues to dominates the most watched cable network title with 9.1 million watching five of its chart-making shows. Nick-At-Night moved into second place with 5.0 million across four shows. TNT followed in third with 4.1 million for four programs.

The total number of viewers watching the Top 25 favorite cable shows in black households, according to Nielsen, was up 11.4 percent to 30.9 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

9.7

2,212

2

MEET THE BROWNS

TBS

9.2

2,095

3

MEET THE BROWNS

TBS

9.1

2,063

4

ICARLY

NICK

8.9

2,112

5

NBA BASKETBALL

TNT

8.4

1,656

6

MEET THE BROWNS

TBS

7.9

1,784

7

SATURDAY MOVIE III

LIFETIME

7.0

1,524

8

FANTASIA FOR REAL

VH1

6.4

1,330

9

WWE ENTERTAINMENT

USA

6.3

1,326

10

FOR THE LOVE OF RAY J 2

VH1

5.8

1,137

11

BIG TIME RUSH

NICK

5.8

1,321

12

WWE ENTERTAINMENT

USA

5.5

1,123

13

BAD GIRLS CLUB

OXYGEN

5.4

993

14

HOUSE OF PAYNE

TBS

5.3

1,019

15

LETS TALK ABOUT PEP

VH1

4.9

964

16

NBA BASKETBALL

TNT

4.8

873

17

SUNDAY MOVIE III

LIFETIME

4.7

966

18

NBA BASKETBALL

TNT

4.5

869

19

NBA REGULAR SEASON FRI

ESPN

4.5

797

20

NBA REGULAR SEASON FRI

ESPN

4.2

846

21

EVERYBODY HATES CHRIS

NICK

4.1

760

22

EVERYBODY HATES CHRIS

NICK

4.1

817

23

NBA BASKETBALL

TNT

4.1

766

24

JERSEY SHORE

MTV

4.0

755

25

WIZARDS OF WAVERLY PL

DISNEY

4.0

865

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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