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Black
Cable TV Ratings for Week of January 18 - 24
Monday night becomes the new battleground for black cable viewers (January
26, 2010) TBS continued to dominate the Top 25 chart of favorite cable
shows among black viewers with its back-to-back Tuesday night block of
Tyler Perry comedies. However, prime time Monday night is becoming a
hotly contested arena for cable channels.
With only CBS' "CSI: Miami" and Fox's "24" making the TV's Top 25 on
Mondays, four cable networks -- VH1, Nick-At-Night, TNT and USA -- are
going head-to-head for black viewers with original and repeat
programming. After a strong start last week, VH1's two new reality shows
fell behind Nick-At-Night and basketball for this week.
TBS continues to dominates the most watched cable network title with 9.1
million watching five of its chart-making shows. Nick-At-Night moved
into second place with 5.0 million across four shows. TNT followed in
third with 4.1 million for four programs.
The total number of viewers watching the Top 25 favorite cable shows in
black households, according to Nielsen, was up 11.4 percent to 30.9
million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
MEET THE
BROWNS
TBS
9.7
2,212
2
MEET THE
BROWNS
TBS
9.2
2,095
3
MEET THE
BROWNS
TBS
9.1
2,063
4
ICARLY
NICK
8.9
2,112
5
NBA
BASKETBALL
TNT
8.4
1,656
6
MEET THE
BROWNS
TBS
7.9
1,784
7
SATURDAY
MOVIE III
LIFETIME
7.0
1,524
8
FANTASIA
FOR REAL
VH1
6.4
1,330
9
WWE
ENTERTAINMENT
USA
6.3
1,326
10
FOR THE
LOVE OF RAY J 2
VH1
5.8
1,137
11
BIG TIME
RUSH
NICK
5.8
1,321
12
WWE
ENTERTAINMENT
USA
5.5
1,123
13
BAD GIRLS
CLUB
OXYGEN
5.4
993
14
HOUSE OF
PAYNE
TBS
5.3
1,019
15
LETS TALK
ABOUT PEP
VH1
4.9
964
16
NBA
BASKETBALL
TNT
4.8
873
17
SUNDAY
MOVIE III
LIFETIME
4.7
966
18
NBA
BASKETBALL
TNT
4.5
869
19
NBA
REGULAR SEASON FRI
ESPN
4.5
797
20
NBA
REGULAR SEASON FRI
ESPN
4.2
846
21
EVERYBODY
HATES CHRIS
NICK
4.1
760
22
EVERYBODY
HATES CHRIS
NICK
4.1
817
23
NBA
BASKETBALL
TNT
4.1
766
24
JERSEY
SHORE
MTV
4.0
755
25
WIZARDS OF
WAVERLY PL
DISNEY
4.0
865
Source: Nielsen Media Research. Ranked by share of audience watching.
Based on live and same day viewing. Number of viewers shown in thousands
(1,000 = 1 million). Representing more than 13.45 million television
households in the U.S., the African-American television audience is the
largest minority segment in Nielsen's measurement samples. All times
eastern.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
