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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
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Cafe Mocha radio show marks its first anniversary by adding NY's WBLS

(January 25, 2011) The nationally syndicated weekly radio show Cafe Mocha has added New York's female listeners to its growing audience of "mocha mavens." The popular radio show kicked off its first anniversary by adding New York's urban powerhouse WBLS FM to its growing list of more than 17 markets, including Chicago, Washington, Savannah, Greensboro, Shreveport, Pittsburgh, Milwaukee and others.

The two-hour show is hosted by two-time Grammy-nominated hip-hop artist MC Lyte, actress/comedienne Loni Love (E! Entertainment's "Chelsea Lately") and broadcast veteran Angelique Perrin.

"We're excited to bring Cafe Mocha to New York City and especially to WBLS, the heritage station in the market," said Sheila Eldridge, Cafe Mocha Creator and Executive Producer. "Our goal is to fill a "niche" that brings a fresh perspective to the radio experience for women that speaks directly and wholeheartedly to a community that quite honestly has been overlooked by radio until now."

This year, Cafe Mocha will partner with the highly successful "Dr. Oz  Show" to promote his New Year's Resolution Revolution 11-week diet plan, "Move It and Lose it.". Dr. Mehmet Oz, who also boasts a large African-American female viewership, will be featured on weekly health tip segments and lively interaction with Cafe Mocha hosts.
 
Using a 360 degree marketing approach as part of its programming strategy, Cafe Mocha has delivered successful broadcast integration promotions for McDonald's 365 Black Awards and broadcast from the Walmart booth at the Essence Music Festival. Via the show's interactive website www.cafemocharadio.com they have created the "Swagga Award" online contest with Barefootess.com that drove listeners and generated traffic of more than 130,738 unique   impressions. 

The show provides an excellent national platform for marketers trying to reach the highly coveted female consumer while locally the show's Cafe Mocha to Go events have been specifically tailored for localized initiatives that expand both sponsor and show's connectivity with its listeners.
 
The brainchild of award-winning media veteran Sheila Eldridge, Cafe Mocha was created by and for women of color and is syndicated by Superadio Networks. The show airs weekends in over 17 markets nationally. This high-energy, two-hour show features the latest in urban music, lively chats from an unabashedly women's perspective, no-holds barred advice and exclusive interviews with top performers, celebrities, politicians and civic leaders. 

For more information visit www.cafemocharadio.com; on Twitter @cafemocharadio; and on Facebook http://www.facebook.com/cafemocharadio.

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Click here for more recent news stories and our news archive

 


 JUST RELEASED
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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