Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Cafe Mocha radio show marks its first anniversary by adding NY's WBLS
(January 25, 2011) The nationally syndicated weekly radio show Cafe
Mocha has added New York's female listeners to its growing audience of
"mocha mavens." The popular radio show kicked off its first anniversary
by adding New York's urban powerhouse WBLS FM to its growing list of
more than 17 markets, including Chicago, Washington, Savannah,
Greensboro, Shreveport, Pittsburgh, Milwaukee and others.
The two-hour show is hosted by two-time Grammy-nominated hip-hop artist
MC Lyte, actress/comedienne Loni Love (E! Entertainment's "Chelsea
Lately") and broadcast veteran Angelique Perrin.
"We're excited to bring Cafe Mocha to New York City and especially to
WBLS, the heritage station in the market," said Sheila Eldridge, Cafe
Mocha Creator and Executive Producer. "Our goal is to fill a "niche"
that brings a fresh perspective to the radio experience for women that
speaks directly and wholeheartedly to a community that quite honestly
has been overlooked by radio until now."
This year, Cafe Mocha will partner with the highly successful "Dr. Oz
Show" to promote his New Year's Resolution Revolution 11-week diet plan,
"Move It and Lose it.". Dr. Mehmet Oz, who also boasts a large
African-American female viewership, will be featured on weekly health
tip segments and lively interaction with Cafe Mocha hosts.
Using a 360 degree marketing approach as part of its programming
strategy, Cafe Mocha has delivered successful broadcast integration
promotions for McDonald's 365 Black Awards and broadcast from the
Walmart booth at the Essence Music Festival. Via the show's interactive
website www.cafemocharadio.com they have created the "Swagga Award"
online contest with Barefootess.com that drove listeners and generated
traffic of more than 130,738 unique impressions.
The show provides an excellent national platform for marketers trying to
reach the highly coveted female consumer while locally the show's Cafe
Mocha to Go events have been specifically tailored for localized
initiatives that expand both sponsor and show's connectivity with its
The brainchild of award-winning media veteran Sheila Eldridge, Cafe
Mocha was created by and for women of color and is syndicated by
Superadio Networks. The show airs weekends in over 17 markets
nationally. This high-energy, two-hour show features the latest in urban
music, lively chats from an unabashedly women's perspective, no-holds
barred advice and exclusive interviews with top performers, celebrities,
politicians and civic leaders.
For more information visit
www.cafemocharadio.com; on Twitter @cafemocharadio; and on Facebook
JUST RELEASED New
"Buying Power" report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...