Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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agency names Trenzio Turner Senior Vice President and Partner
25, 2010) Sanders\Wingo, one of the country's leading innovative urban
marketing agencies, is pleased to announce Trenzio Turner has been named
Senior Vice President and agency partner.
A five-year member of the Sanders\Wingo management team, Turner has been
instrumental in the organization's growth and success including
leadership on the AT&T consumer products and wireless business. Prior
to joining Sanders\Wingo, Turner worked for Austin-based GSD&M on the
SBC, Brinker International, Lennox Industries and U.S. Air Force
"Trenzio's ability to architect opportunities for client success is
almost unmatched in my experience," noted Bob Wingo, agency President
and CEO. "He is an enthusiastic leader in key business areas including
account growth, team development and best practices. His capabilities
are critical to our agency's continued expansion and evolution."
Turner's leadership has contributed to many notable achievements in 2009
including Sanders\Wingo being named "Agency of the Year" by Black
Enterprise magazine as well as earning the American Advertising
Federation's Mosaic Award for "Best Multiethnic Advertising Campaign"
(AT&T Consumer Products, "Not Just").
Sanders\Wingo is national-in-scope marketing and advertising agency with
clients in both the urban/multicultural and general market categories.
With offices in Austin and El Paso, TX, Sanders\Wingo is the
fifth-largest African American owned agency in the country as measured
by Black Enterprise magazine. The agency also maintains satellite
offices in San Francisco, Los Angeles and Las Vegas. Sanders\Wingo was
named Black Enterprise "Agency of the Year" in 2009 as well as earning
the American Advertising Federation's coveted "Best Multiethnic
Advertising Campaign" award.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that