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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Sanders\Wingo agency names Trenzio Turner Senior Vice President and Partner

(January 25, 2010) Sanders\Wingo, one of the country's leading innovative urban marketing agencies, is pleased to announce Trenzio Turner has been named Senior Vice President and agency partner.
A five-year member of the Sanders\Wingo management team, Turner has been instrumental in the organization's growth and success including leadership on the AT&T consumer products and wireless business.  Prior to joining Sanders\Wingo, Turner worked for Austin-based GSD&M on the SBC, Brinker International, Lennox Industries and U.S. Air Force accounts.
"Trenzio's ability to architect opportunities for client success is almost unmatched in my experience," noted Bob Wingo, agency President and CEO.  "He is an enthusiastic leader in key business areas including account growth, team development and best practices.  His capabilities are critical to our agency's continued expansion and evolution."
Turner's leadership has contributed to many notable achievements in 2009 including Sanders\Wingo being named "Agency of the Year" by Black Enterprise magazine as well as earning the American Advertising Federation's Mosaic Award for "Best Multiethnic Advertising Campaign" (AT&T Consumer Products, "Not Just").

Sanders\Wingo is national-in-scope marketing and advertising agency with clients in both the urban/multicultural and general market categories.   With offices in Austin and El Paso, TX, Sanders\Wingo is the fifth-largest African American owned agency in the country as measured by Black Enterprise magazine.  The agency also maintains satellite offices in San Francisco, Los Angeles and Las Vegas.  Sanders\Wingo was named Black Enterprise "Agency of the Year" in 2009 as well as earning the American Advertising Federation's coveted "Best Multiethnic Advertising Campaign" award. 
For more information visit www.sanderswingo.com.

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African-American newspapers added to GenealogyBank.com's database

GlobalHue's Don Coleman expands scholarship for aspiring entrepreneurs

FCC's minority radio and broadband workshop on Tuesday, Jan. 26

Black Cable TV Ratings for Week of Jan. 11 - 17 VH1's new celebrity reality series finish strong among cable's Top 25 shows

Lexus to debut new black targeted GX commercial during BET Honors Feb. 1

Black TV Ratings for Week of January 11 - 17 CBS overwhelms competition with biggest week on Top 25 of the season

Macy's 'Celebrate You' theme for Black History Month empowers consumers

Tom Burrell, ad visionary, examines the marketing of the myth of black inferiority

Coalition of minority organizations voice concerns with FCC on Net Neutrality

Black Cable TV Ratings for Week of January 4 - 10 BET's Celebration of Gospel takes No.1 cable show with 2.5 million viewers


15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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