Cox, Matthews introduces DiverseBooks.net to market scholarly titles

(January 21, 2010) Cox, Matthews, and Associates, Inc., the publisher of DIVERSE: Issues in Higher Education, has announced the launching of its new website, DiverseBooks.net. The company positions the site as "the premiere online shopping source for books from publishers of scholarly works," offering a comprehensive list of titles on issues related to diversity in higher education. Books on a variety of other scholarly, intellectual and technical topics will also be available.

"What we are doing is adding another component to our offerings for our audience," said William E. Cox Sr., president and co-founder of Cox, Matthews, and Associates, Inc. "We want to operate DiverseBooks.net as a fully functioning higher education book distributor that will focus on academic and scholarly titles. We will be servicing the needs of commercial presses, professional and educational organizations, university publishers and small presses."

Cox noted that CMA is celebrating its 25th anniversary in magazine publishing this year and that the new e-commerce website is part of a series of new offerings the company plans, beginning in 2010.

He added that the book site would be "more than just a compilation of books and titles." DiverseBooks.net will also feature reviews, profiles and other articles related to academics and the world of publishing scholarly, intellectual and technical books. The website developers and editors also plan to add multimedia and other content to serve the higher education and business audiences.

"We will have editorial content, blogs and social networks (including Facebook) that will be of interest to the people who already read our higher-education news through www.DiverseEducation.com and who are attracted to www.diversebooks.net to buy books and read about books for the scholar and intellectual," Cox said.

Through its partnerships with leading publishers, Diversebooks.net is able to offer a rich selection of books at substantial savings. The site will market many of its books at discounts of up to 30 percent or more with convenient online checkout.

Diversebooks.net primarily targets the college and university audience already served by the company's main website, www.DiverseEducation.com and its publication Diverse: Issues in Higher Education, as well as to business and industry. CMA has served the higher education audience through its publications for a quarter century. (Diverse was formerly known as Black Issues in Higher Education.)

About 4,000 titles are already in the inventory for Diversebooks.net, and plans are under way to expand to an estimated 10,000 titles. The current titles are from the American Counseling Association, Black Classic Press, Stylus Publishing, Trentham Books, the Red Sea Press and its sister company, Africa World Books.

Cox, Matthews, and Associates is negotiating with additional publishers and associations for distribution through the site and expects to continue expanding its inventory of titles.

In addition, CMA recently announced a partnership with the National Association of Investment Companies (NAIC), founding publisher of the Journal of EDM Finance (EDM Journal), to produce the magazine. Published twice annually, the four-year-old Journal of EDM Finance is the nation's only magazine dedicated exclusively to covering private equity investment in the Emerging Domestic Market (EDM).

The first edition of the Journal of EDM Finance under this new partnership was published in October 2009. An enhanced digital online version was introduced at the same time. The digital edition can be instantly translated on site into almost 40 languages. It can be found at http://EDMJournal.com.
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