Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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introduces DiverseBooks.net to market scholarly titles
(January 21, 2010) Cox, Matthews, and Associates, Inc., the publisher of
DIVERSE: Issues in Higher Education, has announced the launching of its
new website, DiverseBooks.net. The company positions the site as "the
premiere online shopping source for books from publishers of scholarly
works," offering a comprehensive list of titles on issues related to
diversity in higher education. Books on a variety of other scholarly,
intellectual and technical topics will also be available.
"What we are doing is adding another component to our offerings for our
audience," said William E. Cox Sr., president and co-founder of Cox,
Matthews, and Associates, Inc. "We want to operate DiverseBooks.net as a
fully functioning higher education book distributor that will focus on
academic and scholarly titles. We will be servicing the needs of
commercial presses, professional and educational organizations,
university publishers and small presses."
Cox noted that CMA is celebrating its 25th anniversary in magazine
publishing this year and that the new e-commerce website is part of a
series of new offerings the company plans, beginning in 2010.
He added that the book site would be "more than just a compilation of
books and titles." DiverseBooks.net will also feature reviews, profiles
and other articles related to academics and the world of publishing
scholarly, intellectual and technical books. The website developers and
editors also plan to add multimedia and other content to serve the
higher education and business audiences.
"We will have editorial content, blogs and social networks (including
Facebook) that will be of interest to the people who already read our
higher-education news through www.DiverseEducation.com and who are
attracted to www.diversebooks.net to buy books and read about books for
the scholar and intellectual," Cox said.
Through its partnerships with leading publishers, Diversebooks.net is
able to offer a rich selection of books at substantial savings. The site
will market many of its books at discounts of up to 30 percent or more
with convenient online checkout.
Diversebooks.net primarily targets the college and university audience
already served by the company's main website, www.DiverseEducation.com
and its publication Diverse: Issues in Higher Education, as well as to
business and industry. CMA has served the higher education audience
through its publications for a quarter century. (Diverse was formerly
known as Black Issues in Higher Education.)
About 4,000 titles are already in the inventory for Diversebooks.net,
and plans are under way to expand to an estimated 10,000 titles. The
current titles are from the American Counseling Association, Black
Classic Press, Stylus Publishing, Trentham Books, the Red Sea Press and
its sister company, Africa World Books.
Cox, Matthews, and Associates is negotiating with additional publishers
and associations for distribution through the site and expects to
continue expanding its inventory of titles.
In addition, CMA recently announced a partnership with the National
Association of Investment Companies (NAIC), founding publisher of the
Journal of EDM Finance (EDM Journal), to produce the magazine. Published
twice annually, the four-year-old Journal of EDM Finance is the nation's
only magazine dedicated exclusively to covering private equity
investment in the Emerging Domestic Market (EDM).
The first edition of the Journal of EDM Finance under this new
partnership was published in October 2009. An enhanced digital online
version was introduced at the same time. The digital edition can be
instantly translated on site into almost 40 languages. It can be found
Go to Target Market News homepage
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that