Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Loop 21 names Ken Gibbs COO and Executive Editor and other senior
(January 24, 2011) Fresh off a phenomenal year that featured several
alliances with key media companies and steady audience growth,
theloop21.com, a leading African-American web site for economic and
political news, today announced expansion plans and an investment in
"This is an exciting time for us," said Darrell Williams, founder &
publisher of theloop21.com. "We've achieved and surpassed a number of
key milestones in 2010 and we are building on the momentum. I'm
extremely pleased to welcome a wealth of senior operations and editorial
talent to our team who are committed to our vision and mission."
The company's new round of appointments includes the addition of Ken
Gibbs as Chief Operating Officer & Executive Editor. Mr. Gibbs, a
digital media pioneer, was part of the founding team for Africana.com,
the first black content website. Acquired by Time Warner, and rebranded
AOL Black Voices, the site grew to prominence with Gibbs serving as a
critical member of the content development team and the creative force
behind many features that are valuable offerings in the AOL Black Voices
Gibbs has also held senior positions at InteractiveOne and Essence.com,
where his contributions included creating the digital strategy for the
Essence Music Festival. In his new role at theloop21.com, Gibbs will
handle infrastructure design and maintenance, and will be responsible
for the overall editorial processes
including oversight of the management and editorial staff.
Other key appointments announced today include:
Danielle Belton, Money & Politics Editor: Writer and creator of the
award-winning popular politics and pop culture blog, blacksnob.com,
Belton is a Washington, D.C.-based journalist and social networking
consultant. A former daily newspaper reporter, Belton's work has
appeared in The American Prospect, Essence Magazine, Jezebel and
Mediaite, and she has been featured on NPR, CNN and ABC's Nightline. As
the Money & Politics Editor, Belton will write, edit and develop unique
content, reflecting the emerging voices of media and political
Janee Bolden, Culture & Entertainment Editor – Previously Managing
Editor at Bossip.com, one of the biggest black digital media websites,
Ms. Bolden joins theloop21.com as Culture & Entertainment Editor. In
this position, she will guide the site's expansion in its coverage of
lifestyle and cultural issues, using her extensive contact base and
creativity to extend the reach and influence of those key sections.
Michael Brody, Front Page & News Editor – Formerly a national news
editor for the Fox News digital platform, Mr. Brody managed, produced
and edited news for national, regional and local affiliates. Prior to
Fox News, he worked as Editorial Manager at PR Newswire, where he was
responsible for day-to-day operations in the Los Angeles Bureau of the
news distribution company. As Front Page & News Editor for
theloop21.com, Mr. Brody will be responsible for front-page news
coverage to ensure timely, relevant news production and a highly
informative user experience.
Keli Goff, Contributing Editor for Special Reports – A respected
analyst and opinion-maker for networks including MSNBC and CNN, Ms. Goff
is an accomplished author who brings her creativity, resourcefulness and
a network of high profile contacts to the theloop21.com. As Contributing
Editor for Special Reports, she will explore provocative national issues
of social and economic importance to theloop21 audience. Already a
valued contributor and lauded for her articles featured on the site,
this new position marks an expansion of Ms. Goff's role at the online
TheLoop21.com is the premier online destination for in-depth analysis of
economic and political news presented from the minority perspective.
TheLoop21.com not only highlights problems, but also offers insights and
solutions, plus provides a platform where everyone is invited to join
the conversation. The site is an alternative to mainstream media with a
mission to lead the discussion on economic progress for people of color.
For more information go to
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...