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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Huffington Post partners with Sheila Johnson on African-American section

The Associated Press
(January 24, 2011) The Huffington Post and BET co-founder Sheila Johnson are launching a HuffPost section devoted to African-Americans. The section, "HuffPost GlobalBlack," is expected to debut in early March.

"Our goal is to cover more stories of importance to the black community," says Arianna Huffington, the co-founder and editor-in-chief of the New York-based Huffington Post.

"We have the supreme irony of having the first African-American president, which is such a historic event and a milestone, while at the same time, conditions for African-Americans are deteriorating, in terms of unemployment, in terms of high school graduation, in terms of the number of African-American males in prisons," Huffington says.

GlobalBlack is the 27th section for the Huffington Post, but its first racially based one. It plans to soon launch a Latino section.

A February 2010 survey by Edison Research and Arbitron found that about 25 percent of all Twitter users are black, roughly double the percentage of blacks in the U.S. population. About 11 percent of all U.S. Facebook users are black, the social-networking site reports.

A greater percentage of whites than blacks and Latinos have broadband access at home, but laptop ownership is now about even for all these groups.

"In all of this digital space, the African-American voice is really falling off the radar screen," says Johnson, who sold the Washington D.C.-based Black Entertainment Television to Viacom in 2000. "We're on other radar screens, with other digital sites, which is wonderful. But I really wanted to bring the real news, the storytelling -- to really bring back the voice of the black community on some relevant news and views."

"We're going to be able to fill that void," Johnson adds.


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Click here for more recent news stories and our news archive

 


 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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