Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
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Huffington Post partners with Sheila Johnson on African-American section The Associated Press (January 24, 2011) The Huffington Post and BET co-founder Sheila
Johnson are launching a HuffPost section devoted to African-Americans.
The section, "HuffPost GlobalBlack," is expected to debut in early
"Our goal is to cover more stories of importance to the black
community," says Arianna Huffington, the co-founder and editor-in-chief
of the New York-based Huffington Post.
"We have the supreme irony of having the first African-American
president, which is such a historic event and a milestone, while at the
same time, conditions for African-Americans are deteriorating, in terms
of unemployment, in terms of high school graduation, in terms of the
number of African-American males in prisons," Huffington says.
GlobalBlack is the 27th section for the Huffington Post, but its first
racially based one. It plans to soon launch a Latino section.
A February 2010 survey by Edison Research and Arbitron found that about
25 percent of all Twitter users are black, roughly double the percentage
of blacks in the U.S. population. About 11 percent of all U.S. Facebook
users are black, the social-networking site reports.
A greater percentage of whites than blacks and Latinos have broadband
access at home, but laptop ownership is now about even for all these
"In all of this digital space, the African-American voice is really
falling off the radar screen," says Johnson, who sold the Washington
D.C.-based Black Entertainment Television to Viacom in 2000. "We're on
other radar screens, with other digital sites, which is wonderful. But I
really wanted to bring the real news, the storytelling -- to really
bring back the voice of the black community on some relevant news and
"We're going to be able to fill that void," Johnson adds.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...