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Amtrak renews agency assignment with IMAGES USA for three more years
(January 22, 2012) IMAGES USA, the Southeast's largest minority owned
multicultural marketing communications agency today announced that
Amtrak has renewed their contract for another three years. IMAGES USA,
headquartered in Atlanta, Georgia has been Amtrak's multicultural
marketing agency for the past five years. The Agency will continue to
provide a broad range of marketing services for Amtrak including
strategic planning and direction, advertising, media, event activation,
sponsorships, promotions and public relations.
After a highly competitive and rigorous RFP evaluation process, Amtrak
decided to continue their relationship with IMAGES USA. Over the past
five years, the agency has executed successful marketing campaigns for
the African American, Hispanic and LGBT consumer segments. IMAGES won
the account over more than 15 other agencies vying for the business.
"Amtrak is pleased to continue our business relationship with IMAGES
USA," said Darlene Abubakar, National Advertising Director, Amtrak.
During the course of our 5-year relationship, IMAGES has provided us
with sound strategic direction and innovative programs that have moved
our business forward. We look forward to the next three years with
renewed vigor and excitement.
IMAGES USA founder and CEO, Robert "Bob" McNeil says his agency
appreciates Amtrak's vote of confidence. "On behalf of IMAGES USA, we
are grateful that Amtrak has again entrusted our agency to fulfill
their marketing vision," said McNeil. "Our goal is to continue providing
Amtrak with strategic and innovative marketing strategies and programs
that will exceed their goals and expectations."
IMAGES USA is a leading full-service multicultural marketing
communications agency headquartered in Atlanta, Georgia. Founded in
1989 by Robert (Bob) McNeil, IMAGES offers marketing expertise to
clients wanting to reach, motivate and influence African-American,
Hispanic, Asian and LGBT consumers. The agency's client roster
includes, Amtrak, Brown-Foreman, KFC, Sara Lee, AARP, Susan G. Komen,
Teach for America and Scientific Games.
The agency currently ranks No. 4 on Advertising Age's list of Top
African American advertising agencies, No. 2 on Black Enterprise
Magazine's List of Top African American advertising agencies, No 20 on
Top Hispanic advertising agencies, and has won over 100 creative
honors. For more information on IMAGES USA, including award-winning
work and opportunities, visit www.imagesusa.net or follow their blog on
www.multiculturalmarketing.com.
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