Target Market News sets March dates for African American Magazine, Internet Summits

(January 22, 2009) For the first time, Target Market News will hold two of its highly anticipated Summits on back-to-back dates in March 2009. The Sixth Annual African-American Magazine Summit will be held on March 16th in Chicago and will be followed by The Second African-American Internet Summit on March 17th. The combined Summits are expected to attract 400 marketing, advertising, media and research professionals.

"This is the most important moment ever faced by African-American media," said Ken Smikle, president of Target Market News. "The optimism in the election of the first African-American President, and the challenges of overcoming a severe financial crisis demand that all marketers and media business owners chart a new course for reaching and serving the black consumer market. New ideas will only be found by bringing together strategic thinkers and innovators for a one-on-one dialogue. These Summits will offer everyone that opportunity."

The Sixth African-American Magazine Summit will offer an entire day of presentations and panel discussions examining the latest research and trends in advertising, acquisitions and start-ups; circulation strategies; Internet strategies; untapped business opportunities and more. Specific topics and participants will be announced shortly. The most recent Magazine Summit was held at Time Inc. and featured participation from Carol H. Williams Advertising, Essence Communications, Footsteps Group, Johnson Publishing Co., Media Economic Group, NV Magazine, On Wheels Inc., Uptown Magazine, Vigilante Advertising, and ESPN Magazine among others.

The Second African-American Internet Summit follows a highly successful debut event held last October in Chicago. The gathering featured presentations from AOL BlackVoices, BET.com, BlackWeb 2.0, Burrell Communications, Google, GlobalHue, Lee Moss Media, Interactive One, Nia Enterprises, RushmoreDrive.com, Synovate, The Media Audit, TUVOnline, The Axis Ad Agency, and UniWorld Group, among others. The last Internet Summit had a sold-out capacity of 200 attendees.

"Bringing these Summits together on back-to-back dates in Chicago was a natural fit for our attendees," said Smikle. "All magazine publishers are seeking greater synergies with the Internet, and Web-based publishers are showing growing interest in print. We expect that new business opportunities will result from this scheduling, and give participants a truly unique experience."

Both events will take place at the Wyndham hotel in downtown Chicago. Pre-registration is required. Attendees can register online for the Internet Summit by clicking here. Registration for the Magazine Summit will be available online shortly. For further information call 312-408-1881.


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