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Salon Sense Magazine Sanders\Wingo
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Lexus to debut new black targeted GX commercial during BET Honors Feb. 1

(January 21, 2010) Lexus is among the sponsors for the third annual BET Honors, hosted once again by actress, Gabrielle Union. Taped on January 16 at the Warner Theatre in Washington, D.C., the show airs on Monday, Feb. 1 at 9 p.m./ 8 p.m. Central, and features Ryan Leslie, Jennifer Hudson, Mary J. Blige, India.Arie, Patti LaBelle. The honorees are Queen Latifah, Sean "Diddy" Combs, educator Ruth Simmons and neurosurgeon Keith Black.

During the ceremony, Lexus will debut its commercial for the launch of the newly redesigned GX. The commercial features Universal Motown recording artist Ryan Leslie, who has formed a strategic partnership with the luxury automaker. As an emerging artist armed with a Harvard undergraduate degree, Ryan Leslie embodies the style and sophistication of the Lexus brand. The cinematic spot will premiere immediately following Ryan Leslie's performance on stage at BET Honors.

In addition to the television commercial, the campaign will be accompanied by various digital components online including exclusive downloads and contests. This African American marketing program, developed the Walton Isaacson agency,  represents a break from the traditional for Lexus, as the innovative use of social/digital media tools such as Twitter and Facebook will serve as the driving force behind the conversation.

"It's important to recognize those people who have inspired us and the BET Honors is a great way to do that," says David Nordstrom, Lexus vice president of marketing. "It's also a chance for up-and-comers to be showcased and we're proud to be aligned with Ryan Leslie. He is an amazing talent who has partnered with us to create an engaging way to launch the GX."

View spot: The Rushers - Coming Soon

Behind the Scenes with Lexus & Ryan Leslie

Go to Target Market News homepage


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