Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black Cable TV Ratings for Week of January 11 - 17
VH1's new celebrity reality series finish strong among cable's Top 25
shows (January
21, 2010) The second full week of January saw very little change from
the previous week in black households' cable viewing preferences. VH1
had winners with Fantasia For Real and Let's Talk About Pep. Both shows
debuted in the fourth and fifth positions respectively on the Top 25
chart of most popular cable shows among black viewers.
TBS held on to its title of most watched cable network thanks to its
Tyler Perry comedies. They posted a total of 8.6 million viewers for six
airings. TNT was the second most tuned in with 4.9 million black viewers
for six programs. VH1 finished third in the network race with 4.5
million watchers for three shows.
The total number of viewers watching the Top 25 cable shows, according
to Nielsen data, was virtually the same as the previous with at 27.8
million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
MEET THE
BROWNS
TBS
10.7
15.3
2,010
2
MEET THE
BROWNS
TBS
10.4
15.4
1,966
3
MEET THE
BROWNS
TBS
9.3
13.2
1,788
4
FANTASIA
FOR REAL
VH1
8.8
12.3
1,850
5
LETS TALK
ABOUT PEP
VH1
7.4
10.5
1,593
6
MEET THE
BROWNS
TBS
7.1
9.9
1,310
7
WWE
ENTERTAINMENT
USA
6.3
9.0
1,275
8
WWE
ENTERTAINMENT
USA
5.8
8.1
1,255
9
FOR LOVE
OF RAY J2
VH1
5.3
7.5
1,078
10
BIG
PICTURE MOVIES
TNT
5.2
8.2
942
11
HOUSE OF
PAYNE
TBS
5.2
7.4
931
12
FAMILY
ORIG. MOVIE
ABC FAM
4.9
7.0
1,108
13
NAN MOVIES
NICK
4.8
6.9
1,031
14
BIG
PICTURE MOVIES
TNT
4.7
7.2
881
15
BIG
PICTURE MOVIES
TNT
4.6
7.4
829
16
THE FIRST
48
A&E
4.5
6.6
964
17
BAD GIRLS
CLUB
OXYGEN
4.5
6.5
882
18
NBA
BASKETBALL
TNT
4.4
6.5
764
19
NBA
BASKETBALL
TNT
4.2
7.3
818
20
BIG
PICTURE MOVIES
TNT
4.1
6.4
721
21
GEORGE
LOPEZ
NICK
4.0
6.0
797
22
MOVIE OF
THE WEEK
BET
3.9
5.7
780
23
MANHUNTERS
A&E
3.9
5.6
751
24
SUITE LIFE
ON DECK
DISNEY
3.8
6.0
863
25
HOUSE OF
PAYNE
TBS
3.8
5.6
645
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
