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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black TV Ratings for Week of January 11 - 17
CBS overwhelms competition with biggest week on Top 25 of the season

(January 20, 2010) Thanks to the NFL's divisional playoff game between the Baltimore Ravens and Indianapolis Colts, CBS crushed the Fox juggernaut, American Idol to capture the first and second place spots among the Top 25 TV shows in black households. That was just the beginning of CBS' assault during the second full week of the new year.

CBS gave new meaning to its long reign as the most watched TV network. It had a 72 percent increase among black viewers from the previous week, with a whopping 26.7 million of them tuning in 14 shows on the Top 25. Fox had an impressive increase as well, with 15.2 million viewers tuning in eight of the its chart-making programs. ABC had two of the three remaining slots and a total of just 2.4 million black viewers.

The total number of black viewers watching the Top 25 was about the same as the previous week. Nielsen data showed just a one percent drop from the previous week to 45.1 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

AFC DIVISIONAL PLAYOFF-SA

CBS

19.7

4,103

2

AFC DIV-PLF-POST-GAME-SU

CBS

17.3

3,633

3

AMERICAN IDOL-TUESDAY

FOX

16.6

3,542

4

AMERICAN IDOL-WEDNESDAY

FOX

16.1

3,215

5

60 MINUTES

CBS

11.3

2,240

6

CSI: MIAMI

CBS

10.1

1,912

7

CSI: NY

CBS

9.6

1,773

8

CSI

CBS

9.2

1,666

9

NCIS

CBS

8.9

1,645

10

THE GOOD WIFE

CBS

8.8

1,562

11

THE MENTALIST

CBS

8.8

1,513

12

NCIS: LOS ANGELES

CBS

8.6

1,519

13

COLD CASE

CBS

8.1

1,572

14

COPS

FOX

8.1

1,575

15

24

FOX

8.0

1,570

16

CRIMINAL MINDS

CBS

7.3

1,333

17

GREY'S ANATOMY-THU 9PM

ABC

7.0

1,328

18

HUMAN TARGET

FOX

6.8

1,318

19

AMW: AMERICA FIGHTS BACK

FOX

6.7

1,418

20

PRIVATE PRACTICE

ABC

6.6

1,129

21

SIMPSONS SP-1/13 9:30P

FOX

6.6

1,272

22

COPS 2

FOX

6.6

1,334

23

NCIS SUNDAY 10PM SPECIAL

CBS

6.5

1,208

24

GOLDEN GLOBE AWARDS

NBC

6.1

1,222

25

NUMB3RS

CBS

6.1

1,113

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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