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Black TV Ratings for Week of January 11 - 17 CBS
overwhelms competition with biggest week on Top 25 of the season (January
20, 2010) Thanks to the NFL's divisional playoff game between the
Baltimore Ravens and Indianapolis Colts, CBS crushed the Fox juggernaut,
American Idol to capture the first and second place spots among the Top
25 TV shows in black households. That was just the beginning of CBS'
assault during the second full week of the new year.
CBS gave new meaning to its long reign as the most watched TV network.
It had a 72 percent increase among black viewers from the previous week,
with a whopping 26.7 million of them tuning in 14 shows on the Top 25.
Fox had an impressive increase as well, with 15.2 million viewers tuning
in eight of the its chart-making programs. ABC had two of the three
remaining slots and a total of just 2.4 million black viewers.
The total number of black viewers watching the Top 25 was about the same
as the previous week. Nielsen data showed just a one percent drop from
the previous week to 45.1 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
1
AFC
DIVISIONAL PLAYOFF-SA
CBS
19.7
4,103
2
AFC DIV-PLF-POST-GAME-SU
CBS
17.3
3,633
3
AMERICAN
IDOL-TUESDAY
FOX
16.6
3,542
4
AMERICAN
IDOL-WEDNESDAY
FOX
16.1
3,215
5
60 MINUTES
CBS
11.3
2,240
6
CSI: MIAMI
CBS
10.1
1,912
7
CSI: NY
CBS
9.6
1,773
8
CSI
CBS
9.2
1,666
9
NCIS
CBS
8.9
1,645
10
THE GOOD
WIFE
CBS
8.8
1,562
11
THE
MENTALIST
CBS
8.8
1,513
12
NCIS: LOS
ANGELES
CBS
8.6
1,519
13
COLD CASE
CBS
8.1
1,572
14
COPS
FOX
8.1
1,575
15
24
FOX
8.0
1,570
16
CRIMINAL
MINDS
CBS
7.3
1,333
17
GREY'S
ANATOMY-THU 9PM
ABC
7.0
1,328
18
HUMAN
TARGET
FOX
6.8
1,318
19
AMW:
AMERICA FIGHTS BACK
FOX
6.7
1,418
20
PRIVATE
PRACTICE
ABC
6.6
1,129
21
SIMPSONS
SP-1/13 9:30P
FOX
6.6
1,272
22
COPS 2
FOX
6.6
1,334
23
NCIS
SUNDAY 10PM SPECIAL
CBS
6.5
1,208
24
GOLDEN
GLOBE AWARDS
NBC
6.1
1,222
25
NUMB3RS
CBS
6.1
1,113
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
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