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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Black Cable TV Ratings for Week of January 4 - 10
BET's Celebration of Gospel takes No.1 cable show with 2.5 million viewers

(January 13, 2010) The year got off to a very good start for BET. With Monday Night Football done for the season, the usual No.1 cable show in black households is no longer a certainty. BET's Celebration of Gospel easily claimed the top spot on the chart with2.5 million viewers.

TBS still had it claim to fame as the most watched network in black homes by posting 8.5 million viewers. BET was the second most popular with 6.9 million watchers for six Top 25 shows. VH1 and ESPN tied for third with 3.0 million each.

The total number of viewers for the Top 25 most watched cable programs in black households, as cited by Nielsen data, was 27.7 million, seven percent more than watched the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

 

1

CELEBRATION OF GOSPEL

BET

12.5

2,576

2

MEET THE BROWNS

TBS

8.9

1,865

3

MEET THE BROWNS

TBS

8.7

1,789

4

MEET THE BROWNS

TBS

8.3

1,673

5

MEET THE BROWNS

TBS

7.0

1,372

6

MONICA: STILL STANDING

BET

6.4

1,163

7

WWE ENTERTAINMENT

USA

5.8

1,226

8

NBA REGULAR SEASON FRI 

ESPN

5.6

1,206

9

HOUSE OF PAYNE

TBS

5.5

1,049

10

FOR THE LOVE OF RAY J 2

VH1

5.1

1,007

11

WWE ENTERTAINMENT

USA

5.0

1,113

12

BET MOVIE OF THE WEEK

BET

4.9

1,005

13

I WANT TO WORK FOR DIDDY2

VH1

4.8

911

14

NBA REGULAR SEASON FRI  L

ESPN

4.7

1,002

15

BAD GIRLS CLUB

OXYGEN

4.7

908

16

KEEPING UP KARDASHIANS

E! TV

4.7

837

17

EVERYBODY HATES CHRIS

NICK

4.5

884

18

HOUSE OF PAYNE

TBS

4.5

814

19

NBA REGULAR SEASON SUN 

ESPN

4.1

845

20

GAME, THE

BET

4.0

768

21

EVERYBODY HATES CHRIS

NICK

4.0

801

22

MONICA: STILL STANDING

BET

4.0

784

23

EVERYBODY HATES CHRIS

NICK

4.0

757

24

MONICA: STILL STANDING

BET

3.9

686

25

LAW & ORDER: SVU

USA

3.8

679

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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