Black TV Ratings for Week of January 4 - 10
Football, cold weather heat up black viewer ratings for all networks

(January 13, 2010) The frigid climate conditions for the first week of January were near perfect -- if you own a TV broadcasting network. There was plenty of football action on the airwaves to persuade black households to stay indoors, and three of the four major networks had games on in prime time. However, while only seven of the Top 25 shows were gridiron-related, evening schedule benefited from the increased viewing generally.

CBS had perhaps its best week's of the season, with 15.5 million black viewers tuning in 11 of its Top 25 winners. Fox had the second largest audience, with 11.7 million watching six of its most popular shows. NBC did almost equally as well, with 11.2 million watchers for four programs. ABC notched 7.8 million for five shows on the chart.

The total number of viewers for the most the 25 most popular shows in black households, according to Nielsen ratings, was 46.3 million, or 28 percent more than watched the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1	NBC NFL PLAYOFF GAME 2	NBC	23.3	4,841
2	NBC NFL PLAYOFF PRE-KICK2	NBC	20.6	4,080
3	2010 CITI BCS NAT CHMP GM	ABC	18.0	3,594
4	FOX NFC WILDCARD POST GAME	FOX	16.4	3,456
5	NCIS: LOS ANGELES	CBS	10.4	1,828
6	SIMPSONS	FOX	10.3	2,208
7	BCS CHAMPIONSHIP PRE-GAME	ABC	10.2	1,981
8	THE GOOD WIFE	CBS	9.5	1,683
9	NCIS	CBS	8.9	1,611
10	PEOPLE'S CHOICE AWARDS	CBS	8.3	1,488
11	CRIMINAL MINDS SUNDAY SP	CBS	8.1	1,512
12	CSI: MIAMI	CBS	8.0	1,456
13	TOSTITOS FIESTA BOWL	FOX	7.8	1,420
14	SIMPSONS 20TH ANV SP-1/10	FOX	7.3	1,705
15	FEDEX ORANGE BOWL	FOX	7.3	1,303
16	CSI	CBS	7.2	1,268
17	LAW AND ORDER:SVU	NBC	7.2	1,352
18	COLD CASE	CBS	7.1	1,263
19	CSI - 8PM SPECIAL	CBS	7.0	1,229
20	CLEVELAND SP-1/10 9:30P	FOX	6.9	1,679
21	MENTALIST, THE	CBS	6.7	1,093
22	20/20-FRI	ABC	6.3	1,107
23	NUMB3RS	CBS	6.2	1,075
24	DESPERATE HOUSEWIVES	ABC	6.0	1,141
25	DATELINE FRI	NBC	5.9	950

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart

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