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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black TV Ratings for Week of January 4 - 10
Football, cold weather heat up black viewer ratings for all networks

(January 13, 2010) The frigid climate conditions for the first week of January were near perfect -- if you own a TV broadcasting network. There was plenty of football action on the airwaves to persuade black households to stay indoors, and three of the four major networks had games on in prime time. However, while only seven of the Top 25 shows were gridiron-related, evening schedule benefited from the increased viewing generally.

CBS had perhaps its best week's of the season, with 15.5 million black viewers tuning in 11 of its Top 25 winners. Fox had the second largest audience, with 11.7 million watching six of its most popular shows. NBC did almost equally as well, with 11.2 million watchers for four programs. ABC notched 7.8 million for five shows on the chart.

The total number of viewers for the most the 25 most popular shows in black households, according to Nielsen ratings, was 46.3 million, or 28 percent more than watched the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

NBC NFL PLAYOFF GAME 2

NBC

23.3

4,841

2

NBC NFL PLAYOFF PRE-KICK2

NBC

20.6

4,080

3

2010 CITI BCS NAT CHMP GM

ABC

18.0

3,594

4

FOX NFC WILDCARD POST GAME

FOX

16.4

3,456

5

NCIS: LOS ANGELES

CBS

10.4

1,828

6

SIMPSONS

FOX

10.3

2,208

7

BCS CHAMPIONSHIP PRE-GAME

ABC

10.2

1,981

8

THE GOOD WIFE

CBS

9.5

1,683

9

NCIS

CBS

8.9

1,611

10

PEOPLE'S CHOICE AWARDS

CBS

8.3

1,488

11

CRIMINAL MINDS SUNDAY SP

CBS

8.1

1,512

12

CSI: MIAMI

CBS

8.0

1,456

13

TOSTITOS FIESTA BOWL

FOX

7.8

1,420

14

SIMPSONS 20TH ANV SP-1/10

FOX

7.3

1,705

15

FEDEX ORANGE BOWL

FOX

7.3

1,303

16

CSI

CBS

7.2

1,268

17

LAW AND ORDER:SVU

NBC

7.2

1,352

18

COLD CASE

CBS

7.1

1,263

19

CSI - 8PM SPECIAL

CBS

7.0

1,229

20

CLEVELAND SP-1/10 9:30P

FOX

6.9

1,679

21

MENTALIST, THE

CBS

6.7

1,093

22

20/20-FRI

ABC

6.3

1,107

23

NUMB3RS

CBS

6.2

1,075

24

DESPERATE HOUSEWIVES

ABC

6.0

1,141

25

DATELINE FRI

NBC

5.9

950

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart

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