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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Minority supplier council uses billboards to blast Conn. Lottery advertising policy

(January 11, 2011) The Greater New England Minority Supplier Development Council has taken on the Connecticut Lottery for its lack of advertising contracts with minority media while relying on the millions spent by African American, Hispanic and Asian consumers to operate.

As part of its strategy to increase the contracts issued by the state lottery to minority businesses, GNEMSDC is calling for, among other reforms, the hiring of a minority-owned advertising agency. It is taking the unusual step of making its demands by using billboards that tell minority consumers, "They want your money but not your business."

GNEMSDC released the following press release to announce the initiative:

The Connecticut Lottery Corporation (CLC), a $900 million per year operation that returns $275 million to the state has done an excellent job at extracting resources from minorities, but has done an abysmal job at contributing to the economic health of minority communities in the state, the Greater New England Minority Supplier Development Council said today.

In 2010, the CLC awarded only 16 contracts totaling less than $20,000 to minority-owned businesses while 98 contracts totaling more than $217,000 were awarded to white women owned enterprises. Academic research consistently shows that state lotteries are regressive forms of taxation and that a disproportionate amount of lottery revenues come from African American, Hispanic and Asian communities.

Having the amount of resources extracted from minority communities without a commensurate amount going back into under developed communities in the form of MBE contracts is a reason to demand immediate and fundamental change in the CT State Lottery.

"Because of the paucity of MBE contracts let by the CLC, the GNEMSDC is engaging in a marketing campaign of our own, asking the minority community and other fair minded people to consider where their money is going and what is being done with it when they play these games," said Dr. Fred McKinney, President and CEO of the Greater New England Minority Supplier Development Council.

The GNEMSDC has purchased two billboards in the Hartford area that state: "They want our money, but does not want our business. Why won’t the CT Lottery spend on Minority Business Development?" Dr. McKinney said more billboards are being planned for around the state.

The cost of operating the CLC is about $50 million, with a large share going for marketing, advertising, printing and courier services. Academic literature shows that disproportionate numbers of ethnic and racial minorities and the poor play state lottery games. It is ironic and sad that the CLC does not utilize the services of minority advertising and marketing companies to reach their core clientele.

"We are demanding immediate action by the CLC to increase the utilization of MBEs in all of the types of goods and services they purchase. This needs to be done immediately," McKinney said.

The incoming Malloy Administration, the Connecticut General Assembly, and the CLC need to consider the following changes:

1. Changing the CT Lottery Board of Directors so that minority business and community interest are directly represented;

2. Changing the CT Lottery Leadership and Management so that it reflects the entire CT population and in particular the communities where they receive their revenues;

3. Establishment of hard goals to utilize and develop MBEs to supply goods and services to the CT Lottery;

4. Establishing a line item so that at least 10 percent of the funds provided to the State of Connecticut from the CLC are spent specifically for minority business development; and

5. Establishing a line item like the State of Georgia so that CLC revenues fund college scholarships for inner city and minority high school graduates.

Without these changes, the GNEMSDC will continue to bring attention to the role the CT Lottery plays in contributing to the destruction of minority communities around the state.

The Greater New England Minority Supplier Development Council is a 501 c-3 membership organization whose mission is to significantly grow minority businesses in the region by building relationships with Corporate America and the public sector. The GNEMSDC is a regional affiliate of the National Minority Supplier Development Council. The GNEMSDC serves over 200 corporate members and over 400 certified Minority Business Enterprises in Maine, New Hampshire, Vermont, Rhode Island, Massachusetts and Connecticut. Last year NMSDC corporate members purchased over $100 billion in goods and services from NMSDC certified MBEs.

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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