Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Minority supplier council uses billboards to blast Conn. Lottery
(January 11, 2011) The Greater New England Minority Supplier Development
Council has taken on the Connecticut Lottery for its lack of advertising
contracts with minority media while relying on the millions spent by
African American, Hispanic and Asian consumers to operate.
As part of its strategy to increase the contracts issued by the state
lottery to minority businesses, GNEMSDC is calling for, among other
reforms, the hiring of a minority-owned advertising agency. It is taking
the unusual step of making its demands by using billboards that tell
minority consumers, "They want your money but not your business."
GNEMSDC released the following press release to announce the initiative:
The Connecticut Lottery Corporation (CLC), a $900 million per year
operation that returns $275 million to the state has done an excellent
job at extracting resources from minorities, but has done an abysmal job
at contributing to the economic health of minority communities in the
state, the Greater New England Minority Supplier Development Council
In 2010, the CLC awarded only 16 contracts totaling less than $20,000 to
minority-owned businesses while 98 contracts totaling more than $217,000
were awarded to white women owned enterprises. Academic research
consistently shows that state lotteries are regressive forms of taxation
and that a disproportionate amount of lottery revenues come from African
American, Hispanic and Asian communities.
Having the amount of resources extracted from minority communities
without a commensurate amount going back into under developed
communities in the form of MBE contracts is a reason to demand immediate
and fundamental change in the CT State Lottery.
"Because of the paucity of MBE contracts let by the CLC, the GNEMSDC is
engaging in a marketing campaign of our own, asking the minority
community and other fair minded people to consider where their money is
going and what is being done with it when they play these games," said
Dr. Fred McKinney, President and CEO of the Greater New England Minority
Supplier Development Council.
The GNEMSDC has purchased two billboards in the Hartford area that
state: "They want our money, but does not want our business. Why won’t
the CT Lottery spend on Minority Business Development?" Dr. McKinney
said more billboards are being planned for around the state.
The cost of operating the CLC is about $50 million, with a large share
going for marketing, advertising, printing and courier services.
Academic literature shows that disproportionate numbers of ethnic and
racial minorities and the poor play state lottery games. It is ironic
and sad that the CLC does not utilize the services of minority
advertising and marketing companies to reach their core clientele.
"We are demanding immediate action by the CLC to increase the
utilization of MBEs in all of the types of goods and services they
purchase. This needs to be done immediately," McKinney said.
The incoming Malloy Administration, the Connecticut General Assembly,
and the CLC need to consider the following changes:
1. Changing the CT Lottery Board of Directors so that minority business
and community interest are directly represented;
2. Changing the CT Lottery Leadership and Management so that it reflects
the entire CT population and in particular the communities where they
receive their revenues;
3. Establishment of hard goals to utilize and develop MBEs to supply
goods and services to the CT Lottery;
4. Establishing a line item so that at least 10 percent of the funds
provided to the State of Connecticut from the CLC are spent specifically
for minority business development; and
5. Establishing a line item like the State of Georgia so that CLC
revenues fund college scholarships for inner city and minority high
Without these changes, the GNEMSDC will continue to bring attention to
the role the CT Lottery plays in contributing to the destruction of
minority communities around the state.
The Greater New England Minority Supplier Development Council is a 501
c-3 membership organization whose mission is to significantly grow
minority businesses in the region by building relationships with
Corporate America and the public sector. The GNEMSDC is a regional
affiliate of the National Minority Supplier Development Council. The
GNEMSDC serves over 200 corporate members and over 400 certified
Minority Business Enterprises in Maine, New Hampshire, Vermont, Rhode
Island, Massachusetts and Connecticut. Last year NMSDC corporate members
purchased over $100 billion in goods and services from NMSDC certified
JUST RELEASED New
"Buying Power" report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...