Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Yoplait campaign encourages healthier lifestyles for African-American
(January 10, 2011) In an effort to encourage African-American women to
take charge of their health by making beneficial food and lifestyle
choices, Yoplait is teaming up with actress and singer Tisha Campbell
Martin to roll out a new campaign, Yoplait Today. The campaign, designed
to encourage women to embrace a new year and a new self, will include
Campbell Martin in radio spots and print and digital advertisements as
part of a partnership with Essence.com.
In addition to the advertisements, Campbell Martin will also contribute
weekly blogs to a special online community at Essence.com through
February, updating readers on practical ways to incorporate the health &
wellness theme into their own lives.
On January 22, a one-day health & wellness event presented along with
Radio One in Atlanta will take place at the Riverdale Town Center in
Riverdale, Ga., from noon to 5 p.m. Featuring Tisha Campbell Martin, the
event will provide attendees useful information on healthy living via
panel discussions and fitness demonstrations, while being able to enjoy
Yoplait Light yogurt samples. The event is to further drive the Yoplait
Today message of making little changes today that can improve your
overall health and wellness tomorrow.
"I'm so excited to be a part of this campaign with Yoplait," says
Campbell Martin. "Many African-American women tend to juggle a lot at
once, so we put off taking care of ourselves until tomorrow. That's why
I support the idea that the best time to make our health a priority is
today. The small manageable changes make all the difference."
"Addressing the needs of our consumers is important to us and we hope
this program will resonate and spark a positive difference in the health
and wellness of African-American women," said Laura Eisen, Marketing
Manager with General Mills, the brand that produces Yoplait. "In
addition, with 60% of women not getting the calcium they need, it's
especially necessary to encourage small but impactful lifestyle changes
today for the long-term."
Yoplait yogurts are available nationwide in a range of products,
including Yoplait Light, Yoplait Original, and Yoplait Greek. They can
also be used as ingredients in recipes for a variety of dishes. All
Yoplait yogurts have live and active cultures and are made from cows not
treated with rBST, making them easier to digest for those with lactose
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...