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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Yoplait campaign encourages healthier lifestyles for African-American women

(January 10, 2011) In an effort to encourage African-American women to take charge of their health by making beneficial food and lifestyle choices, Yoplait is teaming up with actress and singer Tisha Campbell Martin to roll out a new campaign, Yoplait Today. The campaign, designed to encourage women to embrace a new year and a new self, will include Campbell Martin in radio spots and print and digital advertisements as part of a partnership with Essence.com.

In addition to the advertisements, Campbell Martin will also contribute weekly blogs to a special online community at Essence.com through February, updating readers on practical ways to incorporate the health & wellness theme into their own lives.

On January 22, a one-day health & wellness event presented along with Radio One in Atlanta will take place at the Riverdale Town Center in Riverdale, Ga., from noon to 5 p.m. Featuring Tisha Campbell Martin, the event will provide attendees useful information on healthy living via panel discussions and fitness demonstrations, while being able to enjoy Yoplait Light yogurt samples.  The event is to further drive the Yoplait Today message of making little changes today that can improve your overall health and wellness tomorrow.

"I'm so excited to be a part of this campaign with Yoplait," says Campbell Martin.  "Many African-American women tend to juggle a lot at once, so we put off taking care of ourselves until tomorrow.  That's why I support the idea that the best time to make our health a priority is today. The small manageable changes make all the difference."

"Addressing the needs of our consumers is important to us and we hope this program will resonate and spark a positive difference in the health and wellness of African-American women," said Laura Eisen, Marketing Manager with  General Mills, the brand that produces Yoplait. "In addition, with 60% of women not getting the calcium they need, it's especially necessary to encourage small but impactful lifestyle changes today for the long-term."

Yoplait yogurts are available nationwide in a range of products, including Yoplait Light, Yoplait Original, and Yoplait Greek.  They can also be used as ingredients in recipes for a variety of dishes.  All Yoplait yogurts have live and active cultures and are made from cows not treated with rBST, making them easier to digest for those with lactose intolerance. 

For more information, visit www.yoplait.com/yoplaittoday. And, to find some recipes featuring Yoplait yogurts, visit www.eatbetteramerica.com. Consumers are also encouraged join in the discussions on Essence.com's online community at http://community.essence.com/


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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