Weren"t able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black Cable TV Ratings for Week of Dec. 28 - Jan. 3
Cable's last week of the year produces a familiar Top 25 of favorite
shows (January
7, 2010) Through the final week of 2009, cable viewing in black
households remained steady, with viewers staying, for the most part,
with their usual Top 25 favorites. The few exceptions came from the
youngest members of the family, home for winter vacation, whose loyalty
to the Disney channel was apparent.
TBS continued its reign as the most watched cable network, posting 7.1
million viewers for five Tyler Perry-produced shows. USA came in second
with 4.5 million for five programs. Third place went to ESPN with 3.7
million for three football games, including the usual No.1 cable shows,
Monday Night Football.
The total number of viewers for the Top 25 cable programs, as cited by
Nielsen, was 25.8 million -- virtually the same as the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
NFL
REGULAR SEASON
ESPN
12.2
18.0
2,260
2
MEET THE
BROWNS
TBS
10.9
15.8
2,421
3
MEET THE
BROWNS
TBS
9.7
14.2
2,108
4
HOUSE OF
PAYNE
TBS
7.6
11.1
1,625
5
WWE
ENTERTAINMENT
USA
6.2
9.1
1,366
6
HOUSE OF
PAYNE
TBS
6.1
9.1
1,342
7
HOUSE OF
PAYNE
TBS
5.9
9.0
1,249
8
KEEPING UP
KARDASHIANS
E! TV
5.7
8.1
984
9
WWE
ENTERTAINMENT
USA
5.5
7.8
1,234
10
BET MOVIE
OF THE WEEK
BET
4.6
6.8
786
11
COLL
FTBALL-BOWL GAME
ESPN
4.0
5.9
761
12
MONICA:
STILL STANDING
BET
4.0
5.7
761
13
PRINCESS
PROTECTION PROGR
DISNEY
4.0
6.0
711
14
HOUSE OF
PAYNE
TBS
4.0
6.1
846
15
LAW &
ORDER: SVU
USA
3.9
5.8
667
16
BET HIP
HOP AWARDS
BET
3.9
5.8
840
17
LAW &
ORDER: SVU
USA
3.8
5.5
633
18
COLL
FTBALL-BOWL GAME
ESPN
3.7
5.9
681
19
LAW &
ORDER
TNT
3.7
5.2
591
20
HANNAH
MONTANA - LN
DISNEY
3.6
5.2
608
21
LAW &
ORDER: SVU
USA
3.6
5.4
630
22
EVERYBODY
HATES CHRIS
NICK
3.5
5.1
651
23
PARENT
TRAP, THE (1998)
DISNEY
3.4
5.0
697
24
PHINEAS
AND FERB - LN
DISNEY
3.4
5.0
581
25
BET MOVIE
OF THE WEEK
BET
3.3
5.0
845
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
