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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of Dec. 28 - Jan. 3
Cable's last week of the year produces a familiar Top 25 of favorite shows

(January 7, 2010) Through the final week of 2009, cable viewing in black households remained steady, with viewers staying, for the most part, with their usual Top 25 favorites. The few exceptions came from the youngest members of the family, home for winter vacation, whose loyalty to the Disney channel was apparent.

TBS continued its reign as the most watched cable network, posting 7.1 million viewers for five Tyler Perry-produced shows. USA came in second with 4.5 million for five programs. Third place went to ESPN with 3.7 million for three football games, including the usual No.1 cable shows, Monday Night Football.

The total number of viewers for the Top 25 cable programs, as cited by Nielsen, was 25.8 million -- virtually the same as the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

NFL REGULAR SEASON  

ESPN

12.2

18.0

2,260

2

MEET THE BROWNS

TBS

10.9

15.8

2,421

3

MEET THE BROWNS

TBS

9.7

14.2

2,108

4

HOUSE OF PAYNE

TBS

7.6

11.1

1,625

5

WWE ENTERTAINMENT

USA

6.2

9.1

1,366

6

HOUSE OF PAYNE

TBS

6.1

9.1

1,342

7

HOUSE OF PAYNE

TBS

5.9

9.0

1,249

8

KEEPING UP KARDASHIANS

E! TV

5.7

8.1

984

9

WWE ENTERTAINMENT

USA

5.5

7.8

1,234

10

BET MOVIE OF THE WEEK

BET

4.6

6.8

786

11

COLL FTBALL-BOWL GAME  

ESPN

4.0

5.9

761

12

MONICA: STILL STANDING

BET

4.0

5.7

761

13

PRINCESS PROTECTION PROGR

DISNEY

4.0

6.0

711

14

HOUSE OF PAYNE

TBS

4.0

6.1

846

15

LAW & ORDER: SVU

USA

3.9

5.8

667

16

BET HIP HOP AWARDS

BET

3.9

5.8

840

17

LAW & ORDER: SVU

USA

3.8

5.5

633

18

COLL FTBALL-BOWL GAME  

ESPN

3.7

5.9

681

19

LAW & ORDER

TNT

3.7

5.2

591

20

HANNAH MONTANA - LN

DISNEY

3.6

5.2

608

21

LAW & ORDER: SVU

USA

3.6

5.4

630

22

EVERYBODY HATES CHRIS

NICK

3.5

5.1

651

23

PARENT TRAP, THE (1998)

DISNEY

3.4

5.0

697

24

PHINEAS AND FERB - LN

DISNEY

3.4

5.0

581

25

BET MOVIE OF THE WEEK

BET

3.3

5.0

845

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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