Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Sprint launches 4G smartphone film competition targeting black students
(December 31, 2010) Sprint has announces the launch of the 4G
"Competitive Edge Filmmakers Challenge," a film competition that calls
on college students to shoot a short film with a Sprint smartphone
illustrating how the ease and services of 4G gives them a "competitive
edge." Two winners will receive a trip to Los Angeles to spend a day on
a movie set, have lunch with Sprint executives and receive a cash prize
Participants can visit www.4GCompetitiveEdge.com for resources such as
expert chats, podcasts and how-to guides. The site will also be
available for the public to view and vote for the best short films.
"Sprint 4G really gives filmmakers an artistic edge since the technology
is fast and makes it easy to shoot videos on your mobile device, stream
the footage and upload it to your computer," said Matt Carter, president
of Sprint 4G. "Sprint has a portfolio of creative devices on our 4G
network that can be used as a tool for filmmaking, and help you stay
connected with friends and family."
The Competitive Edge Filmmakers Challenge is more than a contest. It's a
chance for students to learn tips and inside information about
filmmaking. That's why Sprint 4G has partnered with Thurgood Marshall
College Fund to kick off the Competitive Edge college tour that will
visit historically black colleges and universities around the country.
The college tour will visit the following universities: Atlanta
University Center, home of Spelman College, Morehouse College and Clark
Atlanta University; Delaware State University; Morgan State University;
Virginia Union University; Shaw University; North Carolina Central
University; and conclude at the CIAA Basketball Tournament in Charlotte,
As part of this tour, students will have the opportunity to screen a new
feature film and participate in an entertainment career symposium with
industry experts including special celebrity guests. Panelists will give
students fresh insight on the different elements necessary for a
successful career whether behind or in front of the camera via the
newest technology. During the tour, students will also be able to sample
Sprint 4G products and experience the speed and reliability of Sprint's
A recent cable and digital media study by Horowitz Associates shows that
nine percent of African Americans use mobile phones for multiple
purposes such as streaming video and watching television, compared to
seven percent of Hispanic, three percent of Asian and three percent of
white mobile phone owners.
"Sprint has a strong, long-standing commitment to diverse communities
and we are excited to provide the cutting-edge technology that aspiring
filmmakers need to showcase their creativity and technological savvy
using their mobile device," said Ralph Reid, vice president of Sprint
Corporate Social Responsibility.
To enter the "Competitive Edge Filmmakers Challenge," participants must
be enrolled in a two- or four-year institution during the 2010-11 school
year and submit a short film shot on a video-enabled 4G Sprint mobile
device or any video-capable device. The movie must be two to five
minutes in length, no more than 2G in size, and in one of the following
formats: AVI, MOV, WMV or MPG.
The contest begins today and ends at 11:59 p.m. ET on March 4, 2011.
Entries submitted before or after those times will be disqualified. A
team of Hollywood professionals, including directors, producers and
actors, will judge the competition's finalists. Two winners will be
notified by e-mail, phone or regular mail on or about March 13, 2011.
Soon after, the winners will be publicly announced in Washington, D.C.
Additional details about the contest, including college tour dates,
contest rules and eligibility is available on
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...