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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
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Sprint launches 4G smartphone film competition targeting black students

(December 31, 2010) Sprint has announces the launch of the 4G "Competitive Edge Filmmakers Challenge," a film competition that calls on college students to shoot a short film with a Sprint smartphone illustrating how the ease and services of 4G gives them a "competitive edge." Two winners will receive a trip to Los Angeles to spend a day on a movie set, have lunch with Sprint executives and receive a cash prize of $2,500.

Participants can visit www.4GCompetitiveEdge.com for resources such as expert chats, podcasts and how-to guides. The site will also be available for the public to view and vote for the best short films.

"Sprint 4G really gives filmmakers an artistic edge since the technology is fast and makes it easy to shoot videos on your mobile device, stream the footage and upload it to your computer," said Matt Carter, president of Sprint 4G. "Sprint has a portfolio of creative devices on our 4G network that can be used as a tool for filmmaking, and help you stay connected with friends and family."

The Competitive Edge Filmmakers Challenge is more than a contest. It's a chance for students to learn tips and inside information about filmmaking. That's why Sprint 4G has partnered with Thurgood Marshall College Fund to kick off the Competitive Edge college tour that will visit historically black colleges and universities around the country.

The college tour will visit the following universities: Atlanta University Center, home of Spelman College, Morehouse College and Clark Atlanta University; Delaware State University; Morgan State University; Virginia Union University; Shaw University; North Carolina Central University; and conclude at the CIAA Basketball Tournament in Charlotte, N.C.

As part of this tour, students will have the opportunity to screen a new feature film and participate in an entertainment career symposium with industry experts including special celebrity guests. Panelists will give students fresh insight on the different elements necessary for a successful career whether behind or in front of the camera via the newest technology. During the tour, students will also be able to sample Sprint 4G products and experience the speed and reliability of Sprint's 4G network. 

A recent cable and digital media study by Horowitz Associates shows that nine percent of African Americans use mobile phones for multiple purposes such as streaming video and watching television, compared to seven percent of Hispanic, three percent of Asian and three percent of white mobile phone owners.

"Sprint has a strong, long-standing commitment to diverse communities and we are excited to provide the cutting-edge technology that aspiring filmmakers need to showcase their creativity and technological savvy using their mobile device," said Ralph Reid, vice president of Sprint Corporate Social Responsibility.

To enter the "Competitive Edge Filmmakers Challenge," participants must be enrolled in a two- or four-year institution during the 2010-11 school year and submit a short film shot on a video-enabled 4G Sprint mobile device or any video-capable device. The movie must be two to five minutes in length, no more than 2G in size, and in one of the following formats: AVI, MOV, WMV or MPG. 

The contest begins today and ends at 11:59 p.m. ET on March 4, 2011. Entries submitted before or after those times will be disqualified. A team of Hollywood professionals, including directors, producers and actors, will judge the competition's finalists. Two winners will be notified by e-mail, phone or regular mail on or about March 13, 2011.  Soon after, the winners will be publicly announced in Washington, D.C. Additional details about the contest, including college tour dates, contest rules and eligibility is available on www.4GCompetitiveEdge.com


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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