Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Warner gives stipend to new research project on African-Americans and
(January 3, 2010) Time Warner Cable announced that it had awarded four
new research stipends as part of its Research Program on Digital
Communications. Among the research projects given funding is a study
focused on African-Americans and broadband adoption.
Launched earlier this year, the Research Program is designed to tap into
the best minds in the academic and public policy communities and
stimulate research into the challenges facing the telecommunications
industry. The Research Program will award stipends to generate reports
and provide new information, insights, and practical advice to
policymakers and policy stakeholders.
Each stipend is for $20,000. This is the second round of awards in 2010.
Eight total awards were made during the first year of the program.
"The time continues to be ripe for an enhanced debate about the future
of digital communications in our nation."
Fernando Laguarda, director of the program and Vice President for
External Affairs and Policy Counselor at Time Warner Cable, said, "We
were very pleased with the first year of our Research Program and the
two rounds of applications. We received high quality proposals and
believe that the studies selected in 2010 will add to the public debate
about major issues now confronting the industry, policymakers, and
During 2011, the Research Program will publish the reports funded in
2010 and award additional research stipends in its Spring and Fall award
The four studies selected were:
Maximizing African-American Broadband Adoption by Chanelle Hardy, Senior
Vice President and Executive Director, National Urban League Policy
Institute; Valerie Rawlston Wilson, Vice President of Research; and
Madura Wijewardena, Research Analyst. This project will provide insights
into how to harness commercial, technical and policy drivers of
broadband for African American consumers and businesses. This project
will contribute to the discussion about African American broadband
access for job creation, entrepreneurship and innovation and how to
maximize it in the future.
Modeling the Impact of Emerging Traffic Patterns on the Design of
Aggregation Architectures by Michael Devetsikiotis, Professor,
Department of Electrical and Computer Engineering, North Carolina State
Self-regulation, Privacy, and Advertising Outcomes by Catherine Tucker,
Douglas Drane Career Development Professor in IT and Management and
Assistant Professor in Marketing, MIT Sloan School of Management
Converging Markets and Consumer Choice by Jeffrey Prince, Associate
Professor, Kelley School of Business, Indiana University
"With the completion of the second round of research stipends and the
commissioning of five essays in 2010 recently published in the December
issue of the Federal Communications Law Journal, we believe that the
Time Warner Cable Research Program on Digital Communications is off to
an excellent start," said Laguarda. "The time continues to be ripe for
an enhanced debate about the future of digital communications in our
The Time Warner Cable Research Program on Digital Communications awards
stipends to foster research dedicated to increasing understanding of the
benefits and challenges facing the future of digital technologies in the
home, office, classroom and community. Individual researchers affiliated
with universities and not-for-profits are eligible to apply for the
stipends. More information about the program can be found at
www.twcresearchprogram.com and by following http://twitter.com/TWC_RP.
JUST RELEASED New
"Buying Power" report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That"s an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...