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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Time Warner gives stipend to new research project on African-Americans and broadband

(January 3, 2010) Time Warner Cable announced that it had awarded four new research stipends as part of its Research Program on Digital Communications. Among the research projects given funding is a study focused on African-Americans and broadband adoption.

Launched earlier this year, the Research Program is designed to tap into the best minds in the academic and public policy communities and stimulate research into the challenges facing the telecommunications industry. The Research Program will award stipends to generate reports and provide new information, insights, and practical advice to policymakers and policy stakeholders.

Each stipend is for $20,000. This is the second round of awards in 2010. Eight total awards were made during the first year of the program.

"The time continues to be ripe for an enhanced debate about the future of digital communications in our nation."
Fernando Laguarda, director of the program and Vice President for External Affairs and Policy Counselor at Time Warner Cable, said, "We were very pleased with the first year of our Research Program and the two rounds of applications. We received high quality proposals and believe that the studies selected in 2010 will add to the public debate about major issues now confronting the industry, policymakers, and stakeholders."

During 2011, the Research Program will publish the reports funded in 2010 and award additional research stipends in its Spring and Fall award cycles.

The four studies selected were:

Maximizing African-American Broadband Adoption by Chanelle Hardy, Senior Vice President and Executive Director, National Urban League Policy Institute; Valerie Rawlston Wilson, Vice President of Research; and Madura Wijewardena, Research Analyst. This project will provide insights into how to harness commercial, technical and policy drivers of broadband for African American consumers and businesses. This project will contribute to the discussion about African American broadband access for job creation, entrepreneurship and innovation and how to maximize it in the future.

Modeling the Impact of Emerging Traffic Patterns on the Design of Aggregation Architectures by Michael Devetsikiotis, Professor, Department of Electrical and Computer Engineering, North Carolina State University

Self-regulation, Privacy, and Advertising Outcomes by Catherine Tucker, Douglas Drane Career Development Professor in IT and Management and Assistant Professor in Marketing, MIT Sloan School of Management

Converging Markets and Consumer Choice by Jeffrey Prince, Associate Professor, Kelley School of Business, Indiana University

"With the completion of the second round of research stipends and the commissioning of five essays in 2010 recently published in the December issue of the Federal Communications Law Journal, we believe that the Time Warner Cable Research Program on Digital Communications is off to an excellent start," said Laguarda. "The time continues to be ripe for an enhanced debate about the future of digital communications in our nation."

The Time Warner Cable Research Program on Digital Communications awards stipends to foster research dedicated to increasing understanding of the benefits and challenges facing the future of digital technologies in the home, office, classroom and community. Individual researchers affiliated with universities and not-for-profits are eligible to apply for the stipends. More information about the program can be found at www.twcresearchprogram.com and by following http://twitter.com/TWC_RP.


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 JUST RELEASED
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That"s an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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