Weren"t able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black
Cable TV Ratings for Week of December 21 - 27
Christmas week viewing rewards Tyler Perry and The First 48 (January
2, 2010) There were few changes from the previous week in what black
households watched as they prepared for the holidays. Viewing before and
after Christmas did benefit some more than others. A&E's Christmas Eve
marathon of The First 48 attracted nearly a quarter of a million black
viewers for the three-hour block.
The most watched cable network of the fourth week of December was -- as
usual -- TBS, which pulled in 9.1 million black viewers for its Tyler
Perry block of comedies. USA came in second with 3.7 million for four
shows. ESPN was third with 3.6 million for three sportscasts.
The total number of viewers for the Top 25 shows in black homes,
according to Nielsen, was 25.7 million. That's just 1.9 percent fewer
than watched in the previous week.
[Please note: Ratings for the Top 25 for Broadcast TV for Dec. 20-27
will be posted on Tuesday, Jan 5]
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
NFL
REGULAR SEASON
ESPN
10.8
15.5
2,013
2
MEET THE
BROWNS
TBS
10.1
15.8
2,073
3
HOUSE OF
PAYNE
TBS
9.7
15.3
1,999
4
MEET THE
BROWNS
TBS
8.5
13.5
1,642
5
HOUSE OF
PAYNE
TBS
8.1
12.9
1,533
6
HOUSE OF
PAYNE
TBS
6.7
10.8
1,163
7
WWE
ENTERTAINMENT
USA
5.4
7.7
1,141
8
FOR THE
LOVE OF RAY J 2
VH1
5.4
7.6
1,078
9
WWE
ENTERTAINMENT
USA
5.0
7.0
1,079
10
BAD GIRLS
CLUB
OXYGEN
4.4
6.6
943
11
KEEPING UP
KARDASHIANS
E! TV
4.4
6.4
730
12
NBA
REGULAR SEASON FRI
ESPN
4.3
7.9
853
13
COLL
FTBALL-BOWL GAME
ESPN
4.3
6.8
778
14
HOUSE OF
PAYNE
TBS
4.2
6.9
749
15
CLOSER THE
TNT
4.1
5.9
694
16
LAW &
ORDER: SVU
USA
4.1
5.9
761
17
JAMIE FOXX
BET
4.0
6.4
837
18
I WANT TO
WORK FOR DIDDY2
VH1
3.9
5.5
755
19
BET MOVIE
OF THE WEEK
BET
3.8
5.7
697
20
LAW &
ORDER: SVU
USA
3.8
5.6
720
21
EVERYBODY
HATES CHRIS
NICK
3.8
6.3
826
22
JAMIE FOXX
BET
3.7
5.9
752
23
THE FIRST
48
A&E
3.6
6.0
654
24
THE FIRST
48
A&E
3.5
5.9
724
25
THE FIRST
48
A&E
3.5
6.0
603
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
