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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of December 21 - 27
Christmas week viewing rewards Tyler Perry and The First 48

(January 2, 2010) There were few changes from the previous week in what black households watched as they prepared for the holidays. Viewing before and after Christmas did benefit some more than others. A&E's Christmas Eve marathon of The First 48 attracted nearly a quarter of a million black viewers for the three-hour block.

The most watched cable network of the fourth week of December was -- as usual -- TBS, which pulled in 9.1 million black viewers for its Tyler Perry block of comedies. USA came in second with 3.7 million for four shows. ESPN was third with 3.6 million for three sportscasts.

The total number of viewers for the Top 25 shows in black homes, according to Nielsen, was 25.7 million. That's just 1.9 percent fewer than watched in the previous week.

[Please note: Ratings for the Top 25 for Broadcast TV for Dec. 20-27 will be posted on Tuesday, Jan 5]

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

 

1

NFL REGULAR SEASON

ESPN

10.8

15.5

2,013

2

MEET THE BROWNS

TBS

10.1

15.8

2,073

3

HOUSE OF PAYNE

TBS

9.7

15.3

1,999

4

MEET THE BROWNS

TBS

8.5

13.5

1,642

5

HOUSE OF PAYNE

TBS

8.1

12.9

1,533

6

HOUSE OF PAYNE

TBS

6.7

10.8

1,163

7

WWE ENTERTAINMENT

USA

5.4

7.7

1,141

8

FOR THE LOVE OF RAY J 2

VH1

5.4

7.6

1,078

9

WWE ENTERTAINMENT

USA

5.0

7.0

1,079

10

BAD GIRLS CLUB

OXYGEN

4.4

6.6

943

11

KEEPING UP KARDASHIANS

E! TV

4.4

6.4

730

12

NBA REGULAR SEASON FRI 

ESPN

4.3

7.9

853

13

COLL FTBALL-BOWL GAME  

ESPN

4.3

6.8

778

14

HOUSE OF PAYNE

TBS

4.2

6.9

749

15

CLOSER THE

TNT

4.1

5.9

694

16

LAW & ORDER: SVU

USA

4.1

5.9

761

17

JAMIE FOXX

BET

4.0

6.4

837

18

I WANT TO WORK FOR DIDDY2

VH1

3.9

5.5

755

19

BET MOVIE OF THE WEEK

BET

3.8

5.7

697

20

LAW & ORDER: SVU

USA

3.8

5.6

720

21

EVERYBODY HATES CHRIS

NICK

3.8

6.3

826

22

JAMIE FOXX

BET

3.7

5.9

752

23

THE FIRST 48

A&E

3.6

6.0

654

24

THE FIRST 48

A&E

3.5

5.9

724

25

THE FIRST 48

A&E

3.5

6.0

603

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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