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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

May 2007
'American Idol' wraps up season in first place; CBS is again week’s top network 5-31-07

Former television exec launches African-American weekly paper in Shreveport, LA 5-30-07

Cincinnati unveils multicultural campaign to hold on to new convention attendees 5-30-07

New Orleans plans to tout improvements to city by hiring a public relations firm 5-29-07


TBS to launch ‘House of Payne’ with extensive African-American marketing effort 5-29-07

GM Truck campaign from CHWA targets the urban African-American market  5-25-07 

BET Home Entertainment is launched through partnership with Paramount 5-25-07

'Charm School' takes top spot, thanks to women; BET dunks on the NBA Playoffs 5-24-07

Jamie Foxx launches The Foxxhole Channel exclusively on SIRIUS Satellite Radio 5-24-07
 
Unilever/Essence survey finds black women see more than beauty in their skin 5-23-07

Fox holds on to first, second and third place; CBS is the week’s top network 5-23-07

Ross Love sells Cincinnati urban talk station WDBZ-AM to Radio One 5-22-07

Chicago weekly, N'Digo, promotes Zondra Hughes to editor-in-chief 5-22-07


Radio One, announces sale of ten radio stations in Dayton and Louisville 5-21-07

GM marketing chief Mike Jackson to depart position next month 5-18-07

The CW says hello and goodbye in lineup of shows for next season 5-18-07

NBA Playoffs still dominate black cable viewing; BET holds its own vs. basketball 5-17-07

Prime Access wins best multicultural ad award in 2007 PhAME competition 5-17-07

Joseph Rodney Lawrence, leader in beauty products marketing, dies at 59 5-16-07

In second week of sweeps, Fox, CBS, ABC shows get a boost from black households 5-16-07

Johnson Publishing Co. names Associated Press to distribute Ebony, Jet photo archive 5-15-07

Ethnic Print Media Group completes nationwide audit of black newspapers 5-15-07

RJR Media Group takes full control of 'American Legacy' by buying Forbes stake 5-14-07

BET News to return with a format targeting the channel’s core young adult audience 5-14-07

Toyota unveils an urban marketing campaign for Yaris with Burrell creative 5-11-07

NBA Playoffs take center court in cable homes; Only BET, VH1 able to compete 5-11-07

"American Idol" leads Fox’s hold on top 25; CBS places nine shows on the chart 5-9-07

Black marketing firms hired to push black attendance for August Wilson’s last play 5-9-07

Renetta McCann takes Starcom MediaVest Group to the top of media buyers 5-8-07

BET J to introduce expanded programming of new shows and specials 5-8-07

Nielsen names Patricia Andrews-Keenan VP Communications, Community Affairs 5-7-07

TV One adds households to extend base to nearly 38 million households 5-7-07

Sean 'Diddy' Combs working to make his mark as a leading television producer 5-4-07

GlobalHue ranks 29th in Advertising Age’s 2006 agency special report 5-4-07

Edward F. Boyd, trailblazer in black consumer marketing for Pepsi, dies 5-3-07

'College Hill' keeps BET on top of cable chart; NBA gives TNT a network win 5-3-07

It’s One, Two, Three again for Fox; CBS’ eight shows make it top net again 5-2-07

April episode of 'College Hill' becomes BET’s most watched original series 5-2-07

Turner Broadcasting taps ACE Media Corp. to rep ‘Tyler Perry’s House of Payne’ 5-1-07




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___________________________________________________________________________________________

 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

Click here to order The
Buying Power of Black
America report


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