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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$656 Billion (2003)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 145.2 bil.
- Food 56.5 bil.
- Cars/Trucks 32.6 bil.
- Clothing 23.0 bil.
- Health Care 18.0 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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STORY ARCHIVE
May 2007
'American Idol' wraps up season in first place; CBS is again week’s top
network 5-31-07
Former television exec launches
African-American weekly paper in Shreveport, LA 5-30-07
Cincinnati unveils multicultural campaign to
hold on to new convention attendees 5-30-07
New Orleans plans to tout improvements to city by hiring a public
relations firm 5-29-07
TBS
to launch ‘House of Payne’ with extensive African-American marketing
effort 5-29-07
GM Truck campaign from CHWA targets the urban
African-American market
5-25-07
BET
Home Entertainment is launched through partnership with Paramount
5-25-07
'Charm
School' takes top spot, thanks to women; BET dunks on the NBA Playoffs
5-24-07
Jamie Foxx launches The Foxxhole Channel exclusively on SIRIUS Satellite
Radio 5-24-07
Unilever/Essence survey finds black women see more than beauty in their
skin
5-23-07
Fox
holds on to first, second and third place; CBS is the week’s top network
5-23-07
Ross Love
sells Cincinnati urban talk station WDBZ-AM to Radio One
5-22-07
Chicago weekly,
N'Digo, promotes Zondra Hughes to editor-in-chief 5-22-07
Radio One,
announces sale of ten radio stations in Dayton and Louisville
5-21-07
GM marketing
chief Mike Jackson to depart position next month
5-18-07
The CW says
hello and goodbye in lineup of shows for next season
5-18-07
NBA Playoffs
still dominate black cable viewing; BET holds its own vs. basketball
5-17-07
Prime Access
wins best multicultural ad award in 2007 PhAME competition
5-17-07
Joseph Rodney
Lawrence, leader in beauty products marketing, dies at 59
5-16-07
In second week
of sweeps, Fox, CBS, ABC shows get a boost from black households
5-16-07
Johnson
Publishing Co. names Associated Press to distribute Ebony, Jet photo
archive 5-15-07
Ethnic Print
Media Group completes nationwide audit of black newspapers
5-15-07
RJR Media
Group takes full control of 'American Legacy' by buying Forbes stake
5-14-07
BET News to
return with a format targeting the channel’s core young adult audience
5-14-07
Toyota unveils
an urban marketing campaign for Yaris with Burrell creative
5-11-07
NBA Playoffs
take center court in cable homes; Only BET, VH1 able to compete
5-11-07
"American
Idol" leads Fox’s hold on top 25; CBS places nine shows on the chart
5-9-07
Black
marketing firms hired to push black attendance for August Wilson’s last
play
5-9-07
Renetta McCann
takes Starcom MediaVest Group to the top of media buyers 5-8-07
BET J to
introduce expanded programming of new shows and specials
5-8-07
Nielsen names Patricia Andrews-Keenan VP Communications,
Community Affairs
5-7-07
TV One adds households to extend base to nearly 38 million
households
5-7-07
Sean 'Diddy' Combs working to make his mark as a leading
television producer 5-4-07
GlobalHue
ranks 29th in Advertising Age’s 2006 agency special report 5-4-07
Edward F. Boyd,
trailblazer in black consumer marketing for Pepsi, dies
5-3-07
'College Hill' keeps BET
on top of cable chart; NBA gives TNT a network win
5-3-07
It’s One, Two, Three again for Fox; CBS’ eight shows make
it top net again 5-2-07
April
episode of 'College Hill' becomes BET’s most watched original series
5-2-07
Turner
Broadcasting taps ACE Media Corp. to rep ‘Tyler Perry’s House of Payne’
5-1-07
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13th
Annual Edition Available
Report:
Black
consumers increase spending on lifestyle “necessities”
(March
3, 2007) Thanks to economic gains in the past two years, black
households across the U.S., especially middle-class families, are
increasing their purchases of lifestyle and leisure items. Products such
as cell phone service, travel, restaurant meals and entertainment and
leisure increased significantly in 2005.
With home ownership growing and unemployment down, African-American
consumers are increasing expenditures on goods and services that are
lifestyle-oriented. According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that...
Story continued...
Click here to order The
Buying Power of Black
America report
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