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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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? 2005 by
Target Market News Inc.

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STORY ARCHIVE

November 2008

Tiger Wood's split with GM should serve as a warning to athlete endorsers 12-1-08

Latest issue of five-year-old UPTOWN posts advertising revenue record 11-26-08

BET founder Bob Johnson sets sights on new urban cable network 11-26-08

Cable TV Ratings for Week of November 17 - 23 'Monday Night Football' lets ESPN score No.1; TBS is week's top cable network 11-26-08

Taco Bell, 50 Cent in suit, countersuit over letter asking rapper to change his name 11-25-08

Wal-Mart provides $12.5 million letter of credit for construction of MLK Memorial 11-25-08

Merchandise riding Obama's coattails, making a buck along the way 11-24-08


Chicagoan Desiree Rogers leaves Allstate for White House Social secretary post
11-24-08

Washington Post's Steven Holmes joining CNN as director of standards & practices
11-21-08

Gospel Music Channel names Tyrone Johnson director of multicultural sales 11-21-08

NBC developing sit-com from 'Making Friends With Black People' book
11-20-08

Cable TV Ratings for Week of November 10 - 16 BET rises to No. 1 with return of 'Keyshia Cole;' TBS barely takes most-watched title 11-20-08

Prime Access wins ADCOLOR Awards for campaign, agency CEO Howard Buford
11-20-08

TV Ratings for Week of November 10 - 16 CBS's '60 Minutes' Obama exclusive leads domination of week's Top 25 chart
11-19-08

Jackson Hewitt signs Earvin 'Magic' Johnson as endorser, business partner
11-18-08

Nielsen announces plans to return to radio ratings service, competing with Arbitron 11-18-08

Obama's '60 Minutes' interview delivers 24.5 million viewers 11-18-08

ANA study: Advantages of multicultural marketing still largely untapped 11-17-08

PRSA D.C. chapter to host multicultural professional development session 11-17-08

BET names Loretha Jones and Stephen Hill co-presidents of programming 11-14-08

Joint Center Media and Technology Institute will study blacks, media usage 11-14-08


Cable TV Ratings for Week of November 3 - 9 Historic election gives CNN top show, most watched net title with black viewers 11-14-08

FCG names Christina Crawford to account group supervisor post 11-13-08

Campbell names Rosalyn Taylor O'Neale Chief Diversity and Inclusion officer11-13-08

Marketing for new 'Diddy' fragrance will target Obama supporters

Abercrombie & Fitch continues to make changes following bias suits settlement
11-12-08

Two African-American women rumored to head Obama's FCC Chairman short list
11-12-08

Arbitron hires Equals Three for initial PPM awareness program
11-10-08


FCG appoints Rashada Whitehead to senior vice president position
11-11-08

PR Newswire doubles African American reach with Black PR Wire partnership
11-11-08

Arbitron hires Equals Three for initial PPM awareness program

Frenzy over Obama victory creates a buying bonanza for nation's newspapers 11-10-08

Barack Obama becomes the 44th President in historic election 11-6-08

American Legacy Magazine partners with UNCF on ad special benefiting HBCUs 11-4-08

TV ONE to offer comprehensive election night coverage anchored from Chicago 11-4-08

TV ONE to offer comprehensive election night coverage anchored from Chicago 11-4-08

AOL's BlackVoices debuts new advice blog targeting black men 11-1-08  

Click here for more recent news stories and our news archive

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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!



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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report

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Book Publishing Authority


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 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


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