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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

March 2009
Radio One names Christopher Wegmann to St. Louis and Dallas positions

National Urban League report: 'Best of times, worst of times' for Black America

NAACP asks top 25 advertisers to hold their ad agencies accountable on discrimination

Interactive One names Napster CTO David Wolfe Chief Product & Operating Officer

Black Cable TV Ratings for Week of March 16 - 22 VH1 has a strong showing with 'Ray J' at No.2; TBS still the most watched network

Vibe.com replaces Google with RushmoreDrive.com for its search feature

Black TV Ratings for Week of March 16 - 22 Black 'Idol' viewers drop by almost a third after Jasmine Murray's exit


Gemstone Management again teams up with Ebony for Sisterspeak Luncheon tour

Tom Joyner Show loses Chicago market with WVAZ's switch to Steve Harvey

Marketers look closer at black consumers and find segmentation opportunities

Marketers say we can expect more Barack Obama look-alikes popping up in ads

E3thos.com portal launches "My Street" weekly financial advice show

RAB panel: Advertisers giving more weight to cume, reach in PPM urban data

The Root.com launches "The Browntable" blog, daily digest of politics, culture

Black Cable TV Ratings for Week of March 9 - 15 'Sunday Best' still knocking on 'House of Payne;' Top 25 viewing down 16%

Cancelled shows prove no smooth ride on TV networks' road to diversity

Sen. Menendez tells Arbitron to add more safeguards to PPM

Yankelovich study finds new sense of empowerment among black consumers

Black TV Ratings for Week of March 9 - 15 'Idol' grows in popularity with black viewers; CBS still top network

Amtrak unveils new black, Hispanic print and online campaign for Acela service

TheRoot.com hires Michael Clark as dedicated sales manager

Comedy Central cancels David Alan Greir's 'Chocolate News'

Black Cable TV Ratings for Week of March 2 - 8 'Sunday Best' gives BET a strong contender; TBS most watched network

The Media Audit says online shopping by black consumers is up 50%

Kizart Media Partners acquires Power of Urban Radio trademark

Black TV Ratings for Week of March 2 - 8 'American Idol' holds on to No.1 on Top 25; CBS network sustains popularity

Why Lexus is spreading sustainability message to African-Americans

Honey Magazine's re-launch goes live with Website, social networking platforms

Black-oriented browser, Blackbird, reaches 100,000 downloads

Atlanta-based IMAGES USA marketing agency celebrates its 20th anniversary

GAO: Accuracy of 2010 census may be jeopardized due to untested technology

Bob Johnson talks about fight for ‘must-carry’ status for new Urban TV channel

Richard Pegue, 1944-2009: Chicago radio veteran known for spinning dusties 3-6-09

D.L. Hughley ending Saturday night CNN show by end of the month 3-6-09

NABOB and SRA disappointed with Arbitron's promises for PPM upgrade 3-6-09

Black Cable TV Ratings for Wk. of Feb. 23 - Mar. 1 'Payne' wins week again for TBS; VH1's 'For Love of Ray J' improves showing 3-5-09

Gospel Music Channel adds a comedy series to its growing black-oriented line-up 3-5-09

Black TV Ratings for Week of Feb. 23 - March 1 'American Idol' returns to black viewers top spot; CBS gains as top network 3-4-09

Barry Mayo and Hundley Batts to be inducted into Urban Knights Hall of Fame 3-4-09

Product placements are deftly woven into BET's 'Harlem Heights' 3-3-09

NAACP officials visit Fox stations across nation over NY Post cartoon 3-3-09

Steve Hegwood resigns Radio One Atlanta post to focus on his own firm 3-2-09

In Obama era , more television ads project images of racial harmony 3-2-09



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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!



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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report

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Book Publishing Authority


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 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


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