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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

January 2009

Christina Norman named CEO of OWN: The Oprah Winfrey Network 1-31-09

Black TV Ratings for Week of Jan. 19 - 25
Obamas' version of Dancing with the Stars takes No.1; CBS is top network
1-30-09

TBS, GM present new microseries for '09 Crossover during 'House of Payne' 1-30-09

Toyota to premiere Burrell's VENZA TV Spot 'Faces' during Super Bowl XLIII 1-29-09

Kmart announces multi-platform, values-oriented Black History Month initiative 1-29-09

House of Representatives votes not to delay switch to digital TV transmission 1-29-09

Heart & Soul Magazine enlists Kizart Media Partners for sales consulting 1-28-09

Senate votes to postpone digital TV transition date until June 12 1-28-09

Magic Johnson opens a new restaurant concept on Florida A&M campus 1-27-09

Uptown magazine creators confident of finding success in the Obama era 1-27-09

Study examines concerns of moms on economy, technology, aspirations 1-26-09

Black Cable TV Ratings for Week of Jan. 12 - 18
The 'Browns' stick around to take No.1 again; TBS most popular network
1-26-09

Target Market News sets dates for Magazine and Internet Summits 1-23-09

Black TV Ratings for Week of January 11-18
CBS' AFC Championship game draws 4.5 million black viewers
1-23-09

Black Enterprise promotes Derek Dingle to Editor-in-Chief, unveils new design 1-23-09

Procter & Gamble, BET Networks partner on 'My Black is Beautiful' TV series 1-22-09

TV One, NABJ partner on poll of African-Americans at Obama inauguration 1-22-09

Kizart Media Partners signs deal for national sales with Spotset 1-21-09

Barack Obama's historic inauguration as 44th President draws millions to D.C. 1-21-09

Farmers Insurance names Muse Communications agency of record 1-21-09

Source Magazine drops lewd product ads to appeal to mainstream advertisers 1-21-09

NABOB pleased with Obama's selection of Julius Genachowski to head FCC 1-16-09

Robert Newton named national ad director for American Legacy magazine 1-16-09

Black Cable TV Ratings for Week of January 5 - 11
The 'Browns' meet the Paynes and TBS wins top shows, most popular network
1-15-09

The Lagrant Foundation to award $100,000 in scholarships to students 1-15-09

Najoh Tita-Reid, P&G multicultural marketing exec, to leave company 1-14-09

Black TV Ratings for Week of January 5 - 10 Led by NFL coverage, CBS again overwhelms Top 25 most popular shows 1-14-09

Three long-standing editors at Ebony and Jet magazines accept buyout offers 1-14-09

Radio One assigns Keith Bowen and Peggy Byrd Mazard to new positions 1-13-09

Essence names Cynthia Gordy to new Washington Correspondent position 1-13-09

Poll: Execs say having blacks, women in top positions important to innovation 1-12-09

Sherman Kizart launches Kizart Media Partners sales and marketing firm 1-12-09

Arbitron earns MRC accreditation for PPM ratings in Riverside-San Bernardino 1-12-09

Cyrus Mehri, NAACP plan to change ad industry with Madison Ave. Project 1-9-09

Black Cable TV Ratings for Week of Dec. 29 - Jan. 4
BET's 'Keyshia Cole' takes No.1 show; most watched network for second week 1-9-09

Obama wants digital TV transmission switch delayed; impact on poor cited 1-9-09

Arbitron reaches agreements with NY, NJ Attorneys General in PPM lawsuit 1-8-09

Black TV Ratings for Week of Dec. 29 - Jan. 4 It's all about football on the week's Top 25; CBS again most watched network 1-8-09

Ebony/Jet Entertainment Group and Codeblack Entertainment form partnership 1-8-09

Citing ownership benefit, NABJ endorses Bob Johnson's bid for new network 1-7-09

Arrival of Obama brings new focus on nation's capital by black press 1-7-09

Nationwide signs multi-year sponsorship with Central Intercollegiate Athletic Assoc. 1-7-09

RadioShack announces search for a new advertising agency 1-6-09

Author Kimberla Lawson Roby signs rights deal with Lifetime TV 1-6-09

Shanel Odum, former Vibe editor, named editor-in-chief of online Honey Magazine 1-5-09

Black Cable TV Ratings for Week of Dec. 22 - 28 'Monday Night Football' took top spot; BET was most watched cable network 1-5-09


Urban Detroit TV station, WADL, sues rep firm for multi-million dollar ad shortfall 1-5-09

Black TV Ratings for Week of Dec. 22 - 28 CBS's '60 Minutes' top show with black viewers; also takes week's top network 1-2-09

Bay area publisher and Oakland Black Expo producer, Diane Howell, dies at 58 1-2-09


Click here for more recent news stories and our news archive

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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!



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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report

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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


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