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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

February 2009

Bob Johnson disappointed by TV One's FCC filing against Urban Television 2-27-09

Study shows African Americans' financial planning attitudes and actions differ 2 27-09

'Rip The Runway,' 'Harlem Heights' to debut on BET on Monday starting at 9 pm 2-27-09

Wilbert A. Tatum, former Amsterdam News publisher, dies at 76 2-26-09

Black Cable TV Ratings for Week of Feb.  16 - 22
Audiences can't get too much of Tyler Perry, The Paynes as TBS breaks records
2-26-09

FDIC launches awareness campaign targeting African Americans 2-25-09

Murdoch apologies for Post cartoon but protesters continue to press the FCC 2-25-09

Black TV Ratings for Week of February 16 - 22 'The Oscars' awarded the No.1 spot with black viewers; CBS stays top network 2-25-09

Rev. Al Sharpton, N.Y. City Council turn to the FCC in N.Y. Post protest 2-24-09

Academy of Marketing Science to honor advertising professor Jerome Williams

Gospel Today Magazine suspends print edition for digital online version 2-23-09

Zakar, a digital life coaching magazine for black women, is launched 2-23-09

Black Cable TV Ratings for Week of Feb.  9 - 15 The love of basketball gives TNT All-Star ratings and the week's most watched title

Radio One reports dip in Q4 net revenue, 6% growth in '08 operating income 2-20-09

HBO will premiere volume two of 'The Black List' on Feb. 26th 2-20-09

Black TV Ratings for Week of February 9 - 15
'American Idol' get first No.1 spot with black viewers; CBS still top network 2-19-09


N.Y. Post cartoon tying dead chimp to stimulus bill draws outrage as racist 2-19-09

Ebony's Obama issue sets record as biggest seller in magazine's history 2-19-09

AT&T uses microsite on Facebook to celebrates Black History Month 2-18-09

Russell Simmons' new clothing line exclusively for Wal-Mart debuts in Chicago 2-18-09

NAACP and Blockbuster compiling Top 100 films on the black experience2-18-09

How would an integrated Madison Ave. effect the future of ethnic ad shops? 2-17-09

Survey: Recession or not, black women continue to make their hair a priority 2-17-09

Minority Media Council wants advertising non-discrimination rule to apply to cable 2-17-09

New Coca-Cola campaign launched to inspire consumers to be history makers 2-13-09

Vibe magazine announces cuts to rate base, frequency and work week 2-13-09

Ford, National Civil Rights Museum announce Freedom's Sisters exhibit, tour 2-13-09

Study: Black women say advertisers don't know how to talk to them 2-12-09

Black Cable TV Ratings for Week of Feb.  2 - 8
Fifth consecutive week at No.1 for 'Meet The Browns;' TBS still top network
2-12-09

RushmoreDrive, ESPN's Keith Clinkscales present 'Blacks in Sports and Society' 2-12-09

Black TV Ratings for Week of February 2 - 8
Grammy Awards attracts four million black viewers, big win for CBS
2-11-09

E3thos.com launches portal with Comedy Jam at NBA All-Star weekend 2-11-09

Study says affluent ethnic consumers have $282 billion in purchasing power 2-11-09

National survey measures increased use of technology, Internet by urban youth 2-10-09

Acme food chain's Black History circular touting greens, grape soda causes stir 2-10-09

Philadelphia African-American cultural, social attractions to get marketing push 2-10-09

Who's Who Publishing Co. bought by black newspaper firm Real Times Media 2-9-09

Black ad agencies seek dialogue with the Association of National Advertisers  2-9-09

Lionel Barrow, pioneer and advocate in advertising, media, education, dies at 82  2-9-09

Victoria's Secret PINK taps agency network for HBCU initiatives 2-6-09

Black Cable TV Ratings for Wk. of Jan. 26-Feb.  1
'Meet The Browns' gets fourth week at No.1; TBS stays most watched network 2-6-09


RushmoreDrive.com partners with economics, politics site TheLoop21.com 2-6-09

Carmen Morris & Associates named ad sales rep firm for Miami airports 2-6-09

Black TV Ratings for Wk. of Jan. 26 - Feb. 1
Super Bowl XLIII draws more than 10 million black viewers to NBC 2-5-09


Congress approves bill delaying digital TV transition until June 12 2-5-09

Arbitron says its "Feet on the Street" approach improves PPM user training 2-5-09

Analysis finds African-Americans more religious than overall populationton 2-4-09


Johnson Publishing Co. cuts positions in major corporate restructuring 2-4-09

GlobalHue's Don Coleman establishes scholarship for aspiring entrepreneur 2-4-09

Nielsen targeted ad spending report says retailers, pharmaceuticals are up 2-3-09

Nationwide launches new Carol H. Williams ad for Black History Month 2-3-09

BET Networks acquires rights to air hit series 'The Game' beginning this month 2-3-09

RushmoreDrive announces strategic partnership with GlobalGrind.com 2-2-09

Black Cable TV Ratings for Week of Jan.  19 - 25
Tyler Perry, TBS remain kings of cable as 'Meet The Browns' continues reign
2-2-09


Click here for more recent news stories and our news archive

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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report

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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


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