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BLACK
STATS
Frequently requested
data on African American consumers
Black Buying Power:
$803 Billion (2008)
Black U.S. Population:
41.1 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $166.3 bil.
- Food $65.3 bil.
- Cars/Trucks $31.5 bil.
- Clothing $26.9 bil.
- Health Care $23.9 bil.
Click here for more stats from 'The Buying Power
of Black America.'
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Get quick access to
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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APRIL 2010
BET Networks seeking candidates for Sr. Director of Corporate Market Research
P&G's 'My Black Is Beautiful' TV series returns to BET Networks May 2
Black Cable TV Ratings for Week of April 19 - 25 Black viewers’ love of NBA Playoffs gives TNT reign over Top 25 cable chart
GlobalHue ranked No.1 African-American advertising agency by Advertising Age
Black TV Ratings for Week of April 19 - 25 CBS narrowly loses top network title to Fox for second consecutive week
JONES Magazine launches nationally with a make over of JonesMag.com site
Cyrus Mehri discusses his work on ending discrimination on Madison Ave.
Sahara Media details growth, reveals social media plans for Honeymag.com
Christina Crawford named vice president of Flowers Communications Group
Wells Fargo signs on as presenting sponsor for Mocha Moms conferences
PPM Coalition settles its dispute with Arbitron after agreement on methodology
Black Cable TV Ratings for Week of April 12 - 18 BET's 'Spring Bling' captures big audience in back-to-back schedule
Over-indexing by black consumers is missed learning opportunity for marketers
Black TV Ratings for Week of April 12 - 18 Fox overtakes CBS as most-watched network in black households
Automakers cite recession as cause for cuts in ethnic marketing efforts
Dorothy Height, champion for rights of African-Americans and women, dies at 98
GM, minority dealers team up to bring test drive opportunity to Detroit church goers
BET submits proposal to NTIA to expand African-American broadband access
Ford rolls out African-American campaign for Fiesta driving towards BET Awards
Benjamin Hooks, first black commissioner of FCC and NAACP leader, dies at 85
Black Cable TV Ratings for Week of April 5 - 11 VH1 ends long drought on the Top 25 with three reality show winners
ESSENCE kicks off 40th anniversary year with strong growth for magazine, Web site
'LisaRaye: The Real McCoy' debuts as TV One's highest rated original show
Black TV Ratings for Week of April 5 - 11 Black men show up to give CBS' NCAA final 3 million additional viewers
UPTOWN Magazine expands distribution into Detroit and Philadelphia markets
Home Depot's selection of ethnic ad agencies draws criticism and concerns
Lenora "Doll" Carter, publisher of Houston Forward Times dies at 69
Larry Woodard leaves Publicis Groupe's Vigilante ad agency for his own shop
J. Bruce Llewellyn, trailblazer for blacks in broadcasting and business, is dead at 82
NAACP drops Wells Fargo suit following agreement on new lending principles
Radio One names Shawneen C. Thompson St. Louis Station Manager
Black Cable TV Ratings for Wk. of Mar. 29 - Apr. 4 BET gains viewers for shows on the Top 25, narrowing the gap with TBS
Rainbow PUSH, Rev. Jesse Jackson seek economic reciprocity with KFC
Marketers told ideas about Black Gen Y consumers need update
Black TV Ratings for Week of March 29 - April 4 It's back to viewing as usual as NCAA reaches the Final Four
Nielsen launches ad campaign targeting Black, Hispanic and Asian consumers
TheLoop21.com, AKA Sorority to conduct economic survey of Black America
Marketers told don't wait on Census, U.S. demographics have already changed
Tom Joyner Morning Show launches 14-city Census tour to encourage returns
Sanders\Wingo named agency partner for cult favorite Alamo Drafthouse Cinema
DECISIVE Magazine debuts new consumer info multimedia platform
Black Cable TV Ratings for Week of March 22 - 28 Tyler Perry, master promoter, dominates Top 25 black cable viewing
Diann Burns to host second season of Chicago Urban League's nextTV series
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