PRESENTS THE 17TH ANNUAL EDITION OF
Breaking down the Black American Economy dollar-by-dollar.
Each year Target Market News publishes the only report that breaks down in dollars and cents the impact of the Black Consumer Market. Now approaching a trillion dollars in spending, the income of the Black American Economy already represents the 16th largest market in the world, and is on the verge of surpassing the gross national income of Mexico.
The 105-page Buying Power of Black America report breaks down how much of Black consumers' $892 billion in income was spent on clothing, entertainment, food, beverages, toys, computers, cell phones, cosmetics, autos, travel -- more than 500 individual categories of products and services!
This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Ford Motor Co., Walmart, Disney, Time-Warner, AT&T, MediaVest, Burrell Communications, and hundreds of Fortune 1000 companies and advertising agencies.
More than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the U.S. Department of Commerce. It is based on interviews and diaries collected from 3,000 Black households, and is the most comprehensive survey conducted on Black consumers. This same data is also the basis for the U.S. government's Consumer Price Index.
This hard-to-find information is now available in a single affordable source. For $99 (or just $65 for the digital edition) you can have the published data you need, readily accessible to use for:
- Sales Proposals
- Presentations & Speeches
- Strategic Planning
- News Writing and Research
- Fact Checking
Advertising Expenditures in Black Media
For the first time, The Buying Power of Black America includes a spending break down of the leading advertisers in Black-oriented media. Advertising represents the largest annual investment made by Corporate America in Black America. Without this investment African-Americans would have no realistic means of being informed about the news and information that specifically impacts them.
The 17th annual edition of The Buying Power of Black America also includes these sections:
Expenditures & Trends
A break down of how spending by Black consumers has changed in more than 500 individual categories between 2010 and 2011.
A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on Black income, a comparison with world economies and a look at Black buying power over the past 30 years.
Black Buying Power in the Top 35 Markets
An expanded breakdown of the billions of dollars Black consumers spent in 26 major categories of products and services in the nation's top markets.
The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.
Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest Black metropolitan areas, the percentage of Black population in U.S. cities and a listing of the total dollars earned by Black consumers for each of the past three decades.
A 2nd Valuable Report Free with Your Order
Also, while supplies last, you will receive with your order for the printed report, a copy of "African-American Consumers - Still Vital, Still Growing" report published by The Nielsen Company. This highly-touted, 24-page report offers hundreds of data points about what Black consumers watch and buy. It's the perfect compliment to The Buying Power report and will be invaluable to your research and planning.*
Don't go another day without the numbers you need to succeed. Order right now!
Click here to order the digital or printed edition of 'The Buying Power of Black America'.
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*This offer is for a limited time and may be withdrawn at any time without prior notice.
MORE THAN 100 PAGES OF
DATA YOU WON'T FIND IN ANY
OTHER SINGLE PUBLICATION!