THE BUYING
POWER OF
BLACK AMERICA - 2001

The ninth annual edition of Target Market News' report on black consumer expenditures
showed that African-American households were still making big purchases on personal 
and home oriented products. While the economy began slowing down, significant growth 
was found in categories such beverages, computers, contributions, insurance, sports 
and recreational equipment and toys. In 2001 black households had $601 billion in 
earned income.

Apparel Products and Services . . . . . . . . . . . . . . . . . . . $22.3 billion
Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5 billion
Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . 2.9 billion
Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . . . . . . . 2.4 billion
Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295 million
New and Used Cars and Trucks. . . . . . . . . . . . . . . . . . . .  30.1 billion*
Computers and Related Equipment . . . . . . . . . . . . . . . . . . . 2.1 billion
Consumer Electronics. . . . . . . . . . . . . . . . . . . . . . . . . 3.3 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.2 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.0 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . 2.4 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  52.4 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.0 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14.5 billion
Household Furnishings and Equipment . . . . . . . . . . . . . . . .  11.7 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 948 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . 130.7 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.8 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . 5.2 billion
Sports and Recreational Equipment . . . . . . . . . . . . . . . . . . 550 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . .  13.0 billion
Tobacco Products and Smoking Supplies . . . . . . . . . . . . . . . . 3.2 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . 2.0 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . 5.5 billion

Copyright (c) 2002 Target Market News. All rights reserved. From "The Buying
Power of Black America - 2002" Do not cite without proper credit.
*This total does not include all automotive related expenditures listed 
in the report.


THE BUYING
POWER OF
BLACK AMERICA - 2000

In Target Market News' eighth annual report on black consumer expenditures,
there are indications that African-American households continued to enjoy the
fruits of a good economy. Consumer electronics and housewares were among the
big gainers over last year. Black women remained a growing influential force
in black households, and they are the strongest new opportunity for
marketers. In 2000 black households had $543 billion in earned income.

Apparel Products and Services . . . . . . . . . . . . . . . . . . . $24.7 billion
Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 billion
Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . 2.2 billion
Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . . . . . . . 2.6 billion
Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 356 million
New and Used Cars and Trucks. . . . . . . . . . . . . . . . . . . .  31.3 billion*
Computers and Related Equipment . . . . . . . . . . . . . . . . . . . 1.6 billion
Consumer Electronics. . . . . . . . . . . . . . . . . . . . . . . . . 3.8 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.3 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . 2.3 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  52.9 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.6 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14.4 billion
Household Furnishings and Equipment . . . . . . . . . . . . . . . .  12.9 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 943 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . 128.1 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . 5.2 billion
Sports and Recreational Equipment . . . . . . . . . . . . . . . . . . 392 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . .  12.3 billion
Tobacco Products and Smoking Supplies . . . . . . . . . . . . . . . . 2.7 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . 1.7 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . 5.3 billion

Copyright (c) 2001 Target Market News. All rights reserved. From "The Buying
Power of Black America - 2001" Do not cite without proper credit.
*This total does not include all automotive related expenditures listed 
in the report.


THE BUYING
POWER OF
BLACK AMERICA - 1999

Thanks to a continually growing economy, African-Americans are demonstrating some 
important changes in how they behave as consumers. In Target Market News' seventh 
annual report on black consumer expenditures, there are indications that black women 
are becoming a new influential force in black households, and they are the strongest 
new opportunity for marketers. In 1999 black households had $491 billion in earned
income. 

Apparel Products and Services . . . . . . . . . . . . . . . . . . . $21.2 billion
Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.0 billion
Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . 1.9 billion
Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . . . . . . . 2.3 billion
Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307 million
New and Used Cars and Trucks. . . . . . . . . . . . . . . . . . . .  43.2 billion*
Computers and Related Equipment . . . . . . . . . . . . . . . . . . . 1.2 billion
Consumer Electronics. . . . . . . . . . . . . . . . . . . . . . . . . 2.4 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.3 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . 2.2 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47.3 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13.5 billion
Household Furnishings and Equipment . . . . . . . . . . . . . . . .  12.8 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 645 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . . 117 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.4 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . 4.9 billion
Sports and Recreational Equipment . . . . . . . . . . . . . . . . . . 942 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . .  12.7 billion
Tobacco Products and Smoking Supplies . . . . . . . . . . . . . . . . 2.4 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . 1.8 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . 5.1 billion

Copyright (c) 2000 Target Market News. All rights reserved. From "The Buying Power
of Black America - 2000" Do not cite without proper credit. 
*This total does not include all automotive related expenditures listed 
in the report.

________________________

THE BUYING
POWER OF
BLACK AMERICA - 1998

The sixth edition of this report from Target Market News reveals that African-Americans'
confidence in the economy continues to drive growth in spending. With $441 billion
in earnings in 1998, black households significantly increased their spending on such
items such as books, computers, contributions, home furnishings and telephone service. 

Apparel Products and Services . . . . .  . . . . . . .  . . . . . . . . .$20.5 billion
Appliances. . . . . . . . . . . . . . .. . . . . . .. . . . . . . . . . . .1.5 billion
Beverages (Alcoholic) . . . . . . . .  . . . . .  . . . . . . . . . . . . .1.7 billion
Beverages (Non-Alcoholic) . . . . . .. . . . .. . . . . . . . . . . . . . .2.4 billion
Books . . . . . . . . . . . . . . .  . . .  . . . . . . . . . . . . . . . .320 million
New and Used Cars and Trucks. . . .. . .. . . . . . . . . . . . . . . . . 25.6 billion*
Computer and Related Equipment. .  .  . . . . . . . . . . . . . . . . . . .1.3 billion
Consumer Electronics. . . . . . ... . . . . . . . . . . . . . . . . . . . .3.4 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8.4 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.3 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . . . .2.4 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.9 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8.3 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 billion
Household Furnishings and Equipment  . . . . . . . . . . . . . . .  . . . .9.1 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .571 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . . . . .114 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8.0 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.1 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . . . .7.9 billion
Sports and Recreational Equipment . . . . . . . . . . . . . . . . . . . . .438 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.9 billion
Tobacco Products and Smoking Suppli . . . . . . . . . . . . . . . . . . . .2.1 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . . . .1.2 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . . . .5.0 billion

Copyright (c) 1999 Target Market News. All rights reserved. Do not cite without 
proper credit. *This total does not include all automotive related expenditures listed 
in the report.

______________________

The Buying
Power of
Black America - 1997

The fifth edition of this report from Target Market News reveals that African-
Americans confidence in the economy continues to lead to growth in spending. 
With $391 billion in earnings in 1997, black households significantly increased 
their spending on personal items such as apparel, consumer electronics, personal 
care services and Internet access.

Apparel Products and Services . . . . . . . . . . . . . . . . . . . . . .$25.2 billion
Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.2 billion
Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . . . .1.9 billion
Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . .2.3 billion
Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .285 million
New and Used Cars and Trucks. . . . . . . . . . . . . . . . . . . . . . . . 21 billion*
Computer and Related Equipment. . . . . . . . . . . . . . . . . . . . . . .553 million
Consumer Electronics. . . . . . . . . . . . . . . . . . . . . . . . . . . .3.3 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.3 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.9 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . . . .2.1 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.6 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.0 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12.48 billion
Household Furnishings and Equipment. . . . . . .  . . . . . . . . . . . . .8.1 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .714 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . . . .104.8 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.8 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.5 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . . . .7.4 billion
Sports and Recreational equipment . . . . . . . . . . . . . . . . . . . . .585 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.6 billion
Tobacco Products and Smoking Supplies . . . . . . . . . . . . . . . . . . .2.2 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . . . .1.8 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . . . .4.7 billion

Source: Target Market News from "The Buying Power of Black America - 1998"
Copyright (c) 1998 Target Market News. All rights reserved. Do not cite without proper credit.
*This total does not include all automotive related expenditures listed 
in the report.
_______________________

The Buying
Power of
Black America - 1996

In the fourth annual edition of this report from Target Market News, a number of major
shifts in how African-American consumers spent their dollars are revealed. With $367
billion in earnings in 1996, black households significantly increased their spending on
items for the home such as appliances, furnishings and housewares. 

Apparel Products and Services . . . . . . . . . . . . . . . . . . . . . .$21.3 billion
Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.2 billion
Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . . . .1.8 billion
Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . .1.8 billion
Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .258 million
New and Used Cars and Trucks. . . . . . . . . . . . . . . . . . . . . . . . 22 billion*
Computer and Related Equipment. . . . . . . . . . . . . . . . . . . . . . .751 million
Consumer Electronics. . . . . . . . . . . . . . . . . . . . . . . . . . . .3.8 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.8 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . . . .1.8 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.6 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.9 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.8 billion
Household Furnishings and Equipment . . . . . . . . . . . . . . . . . . . 10.4 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .492 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . . . . 98.5 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.9 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.4 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . . . .4.4 billion
Sports and Recreational equipment . . . . . . . . . . . . . . . . . . . . .308 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . .9.5 billion
Tobacco Products and Smoking Supplies . . . . . . . . . . . . . . . . . . .2.1 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . . . .1.4 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . . . .4.6 billion

Source: Target Market News from "The Buying Power of Black America - 1997"
Copyright 1997 Target Market News. All rights reserved. Do not cite without proper credit.
*This total does not include all automotive related expenditures listed 
in the report.