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BlackStats
Frequently requested
data on African American consumers
Black Buying Power:
$656 Billion (2003)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 145.2 bil.
- Food 56.5 bil.
- Cars/Trucks 32.6 bil.
- Clothing 23.0 bil.
- Health Care 18.0 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S. Census
Bureau Data
Click here to go to African-American Census Bureau
data
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MEDIA NEWS
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Viacom's plans to split in two may have
Bob Johnson splitting sooner, not later
(March
21, 2005) A story yesterday by the Associated Press suggested that BET
founder and CEO, Bob Johnson may be departing the nation's largest
black-targeted media company sooner than the end of the year when his
contract expires. Though the AP article does not mention a specific date,
recent developments at Viacom, which owns BET, may be a factor in an
earlier departure for Johnson.
Last week Viacom chairman and CEO, Sumner Redstone announced that the
media conglomerate is considering splitting itself into two separate
publicly traded companies. Its cable properties, such BET and MTV, would
be grouped into a single firm, with its television (including CBS), radio
and outdoor advertising divisions in another.
Bob Johnson, who became the second largest single shareholder of Viacom
stock when he sold BET to Viacom in 2000, could personally benefit from a
Viacom restructuring. Wall Street analyst say that the company's stock,
which has seen a decline in the past months, could be invigorated by the
split. News of the possible split initially increased the stock's value by
$2.71 a share to $37, but that is still down from a 12-month high of
$42.32.
Johnson said he would devote his time after leaving BET to developing his
NBA basketball franchise, The Charlotte Bobcats. He also has business
interests in real estate, hotels and restaurants.
The AP story speculates that Debra Lee, current president and chief
operating officer, is the most likely successor to Johnson's post.
Viacom, which is also selling some cable properties, has said that it
wants to maximize BET's potential.
Viacom's co-president, Tom Freston has said
publicly that he wants to make BET a "much stronger first choice place for
African-Americans."
AURN and Weather Channel team up to
deliver forecasts to urban stations
(March 17, 2005)
American Urban Radio Networks has reached an agreement with
The Weather Channel to broadcast its customized forecasts to urban radio
stations across the country. AURN and The Weather Channel will provide
format specific live and recorded local weather forecasts on weekday
mornings. In addition, scripted custom local weather forecasts will be
available for all other dayparts seven days a week.
AURN affiliate stations will also have ready access to exclusive severe
local weather coverage in emergency situations and approaching storms. The
complete local weather picture will be customized to meet the needs of
urban stations. "We're pleased that we can bring America's most trusted
brand in weather to Urban Radio. Research shows female listeners of urban
radio stations list weather as one of the most important things they
listen for and women are dominant listeners to urban formats," said Jerry
Lopes, President of Program Operations & Affiliations for AURN.
According to a recent Arbitron study, 72 percent of female urban and urban
adult contemporary radio listeners strongly agreed that weather was one of
the most important things they listen for compared to 52 percent of women
listening to other formats.
Black magazines bounced back in February
with above average revenue growth
(March
14, 2005) The nation's leading back magazines bounced back from seasonal
drops in their January issues to show above average growth in ad revenues
for February. All but one of the top five titles significantly
out-performed the industry, according to figures from the Publishers
Information Bureau of the Magazine Publishers Association.
Black Enterprise had the greatest growth at 65 percent, closely followed
by Jet with 64 percent. The growth in ad dollars for all PIB measured
magazines between January and February was 28 percent. Collectively, black
magazines had a one-month growth rate of 26 percent.
Essence logged the most in ad revenues with $6.9 million, followed by Jet
with $6.3 million. As a group, the leading black magazines took in $26.1
million for February. These titles also out-performed the industry in
growth of pages by reaching 36 percent, versus a 20 percent growth in
pages for all magazines for February.

Tavis Smiley returning to public radio
with two-hour weekend show on PRI
(March
11, 2005) Tavis Smiley is returning to public radio through a distribution
deal announced by
Public
Radio International.
The Tavis
Smiley Show will be available to PRI's 727 affiliate stations nationwide
for broadcast and simulcast streaming beginning
April 29.
The new program will be similar in content to the daily one-hour show that
Smiley aired on National Public Radio for three years until last December
when he decided not to renew his contract. Returning with him will be
commentators such as
Cornel
West, Connie Rice, J.C. Watts, and Michael Eric Dyson.
Produced for Friday evening broadcast, the new weekly two-hour Tavis
Smiley Show is part of a PRI program initiative designed to help public
radio stations grow audience and attract new listeners after evening drive
time. Stations will also be able to air the program throughout the
weekend, providing additional tune-in opportunities in their markets.
Eleanor Harris, senior vice president and head of PRI Marketing and
Distribution, says, "Tavis Smiley deserves to be heard on public radio.
His show is extraordinary, and we are proud to partner with him to bring
his much-needed perspective to the discerning public radio listener. PRI
and our station affiliates are committed to broadening the range and reach
of public radio programming, and The Tavis Smiley Show is a key component
of that strategy."
Smiley states, "There is no place like public broadcasting for the
critical conversations that help bridge America's cultural, political, and
social divide. Radio has been and always will be an important part of my
mission to bring empowering and enlightening information to diverse
communities."
The Minneapolis-based PIR network provides over 400 hours of programming
each week. Its best known offerings include Marketplace, This American
Life, The World, and Michael Feldman's Whad'Ya Know?
Milwaukee's black newspapers call for boycott
of Kohl's Dept. Stores again
By
Tannette Johnson-Elie
Milwaukee Journal Sentinel
(March 8, 2005)
After getting Home Depot to advertise in
African-American newspapers, and pressuring Office Depot and T-Mobile
Wireless to do likewise, black newspapers have a new target: Kohl's
Department Stores.
Kohl's is the target of a boycott orchestrated by Kimber, Kimber &
Associates, a Fresno, Calif., advocacy advertising agency that represents
250 black-owned newspapers across the country.
The purported offense: Kohl's practice of excluding black newspapers from
its print media buys. The Menomonee Falls-based retail chain channels its
print advertising buys mostly to mainstream media that enable it to reach
the largest audiences.
A group of black publishers now calls this practice discriminatory and
demands that Kohl's do like other companies that have been targeted and
cough up millions of dollars in print ad buys.
Since late November, the Milwaukee Courier, The Milwaukee Times and The
Milwaukee Community Journal, Milwaukee's three black-owned weekly
newspapers, have been running full-page ads urging black consumers not to
shop at Kohl's as part of a nationwide effort organized by Kimber.
"Our (black) publishers see this as a civil rights movement for ad dollars
and their survival," says Mark Kimber, chief executive officer of Kimber.
This strong-arm tactic succeeded with Home Depot and Office Depot. Home
Depot has launched a $4.7 million advertising campaign with
African-American newspapers, said Kimber. According to Ethnic Newswatch,
it's the largest such campaign that anybody has done. After it was charged
with discrimination by Kimber, Office Depot now spends more than $1
million annually on print advertising with black papers.
Click here to read entire Milwaukee Journal Sentinel
article
'Their Eyes Were Watching God' draws ratings win for Oprah, ABC
By Tanya Kersey
(March 7, 2005) According to Nielsen Media Research, ABC’s "Oprah
Winfrey Presents: Their Eyes Were Watching God," (Sunday, March 6, 9:00 –
11:30 pm) attracted an average audience of 24.6 million viewers and earned
an 8.5 rating, 21 share among Adults 18-49 during its telecast. The No. 1
TV program on Sunday evening bested its closest network competition, CBS,
from 9:00-11:00 p.m. by 14.0 million viewers (25.0 million vs. 11.0
million) and by 135% among Adults 18-49 (8.7/21 vs. 3.7/9).
Excluding sports and the Oscars, the Oprah Winfrey movie starring Halle
Berry, attracted ABC's largest audience in the Sunday 9:00-11:00 p.m. time
period in close to 5 years - since May 21, 2000.
"Their Eyes Were Watching God" qualifies as the highest-rated Oprah
Winfrey movie in more than seven years -- the largest audience since "When
Women Had Wings" in November 1997 and highest-rated among Adults 18-49
since "The Wedding-Part 1" (also starring Halle Berry) in February 1998.
"Oprah Winfrey Presents: Their Eyes Were Watching God" stands as the
most-watched scripted movie (to exclude the CBS documentary "9/11") on all
of TV in well over 5 years - since 11/28/99. It was TV's highest-rated
scripted movie among Adults 18-49 in more than 3 years - since 1/27/02,
ABC's "Rose Red - Part 1."
The BBC partners with A.G. Media's GospelCity.Com to promote gospel DVD
(March
7, 2005 ) A.G. Media Group, Inc. has announced a new marketing partnership
with the United Kingdom's British Broadcasting Corporation (BBC).
Under the agreement, the company's GospelCity.com web property will
provide a comprehensive four-week interactive marketing campaign to
promote the new release, employing a variety of novel marketing
initiatives to promote the new BBC documentary, "The Story of Gospel
Music: The Power in the Voice". The film features historical footage and
interviews of many notable gospel artists and acts including: The Clark
Sisters, Donnie McClurkin, Vanessa Bell Armstrong and many others. The DVD
also includes stirring performances from Tramaine Hawkins, Cissy Houston,
Mahalia Jackson, Thomas Dorsey, Aretha Franklin and many more. The story
of black gospel music is told by theologians, historians and Gospel
artists.
"As part of our efforts to introduce this release to the North American
gospel audience, the highly-trafficked GospelCity web property offers us
the perfect medium to reach a large African-American and Urban Christian
audience," stated Burton Cromer, Vice President, Consumer Products for BBC
Worldwide.
"The BBC's decision to partner with us further demonstrates the global
reach and impact that the GospelCity web property has attained," stated
Richard Picart, A.G. Media COO. He continued, "We are pleased that
GospelCity is continuing to build on its track record of attracting a high
caliber of advertisers and marketers."
A.G. Media Group was established to become a leading Christian media
holding company comprising Christian-based Internet, print and television
related content properties.
Media International Concepts, Inc. signs agreement with Black Education
Network
(March 7, 2005) Media International Concepts, Inc. has
announced it has signed a letter agreement with BEN Asset Group ("BEN")
and its subsidiary Black Education Network to develop two pilot shows for
series for presentation to the satellite radio industry, including Sirius
and XM Radio, as well as for other forms of media distribution.
One of the pilot programs will focus on national issues of concern of the
Congressional Black Caucus and the African-American community. The second
program will focus on health disparity issues that are plaguing the
African-American communities nationwide. All the programs will be solution
oriented.
BEN is a privately held corporation engaged in the business of producing,
acquiring and distributing informational, educational programming,
targeted to a national audience of African-American viewers.
Radio One completes acquisition
of controlling interest in Reach Media
(March 2, 2005) Radio One, Inc. has announced that it
has completed the acquisition of 51% of the common stock of Reach Media,
Inc. for approximately $55.8 million in a combination of approximately
$30.4 million of cash and 1,809,648 shares of Radio One Class D common
stock.
Reach was founded in 2003 by Tom Joyner, its Chairman, and David Kantor,
its CEO, to operate the Tom Joyner Morning Show ("TJMS") and related
businesses. The TJMS had previously been syndicated by ABC Radio Networks.
Mr. Joyner, known as the "hardest working man in radio," is one of the
nation's leading radio personalities, who received the National
Association of Broadcasting's prestigious Marconi Award for 2004 as the
syndicated radio personality of the year.
The TJMS, reaching over eight million listeners every week, is broadcast
on over 115 affiliate stations across the United States and is the top
morning show in many of the markets in which it is broadcast. Reach also
operates various other businesses associated with Tom Joyner including the
Tom Joyner Sky Show, a live remote broadcast of the radio show in cities
around the country, the Tom Joyner Family Reunion and various other
special event-related businesses. Additionally, Reach operates one of the
leading African-American targeted Internet destinations,
www.BlackAmericaWeb.com and airs a
television program on the TV One cable network.
Armstrong Williams signed as afternoon
co-host on WWRL in New York
(March 3, 2005)
The controversial conservative commentator, Armstrong Williams, has been
signed to co-host a daily afternoon talk show on WWRL-AM in
New York.
Williams was embroiled in controversy in January when it was learned that
he received $240,000 in contracts from the Dept. of Education to promote
the Bush administration's programs.
"Drive Time Dialogue" is a three-hour show on the black talk station that
has features Sam Greenfield as the representative of the liberal
point-of-view. Williams, who will start March 14, has made cameo
appearances since January, said WWRL general manager, Adraine Gaines.
We had him on both mornings and afternoons since the controversy broke,"
said Gaines. "We're a very caller intensive station. We get up to 3,000
listeners calling a week. We were looking for the right person to take the
conservative position opposite Sam and Armstrong handled himself very
well."
Williams will hold down his duties from his office in Washington, DC.
Gaines doesn't believe having one part of the team based outside of New
York City will be a problem.
"He's an African-American man living in a major urban city," said Gains.
"What happens there is no different than what takes place in New York.
Plus, we'll be covering national as well as local issues. We think he'll
bridge that gap very well."
WWRL is owned by Access.1 Communications, a black-owned broadcasting
company with 21 one radio and television properties across the U.S. The
stations programming can be heard over the Internet at
www.wwrl1600.com.
New distribution agreement puts
'Gospel Truth'
magazine in 1,800 Wal-Mart stores
(March
3, 2005) Thanks to a new distribution
agreement, Gospel Truth Magazine's will expand it's current
distribution through Wal-Mart stores from 400 to 1,800 Wal-Mart stores starting
in May. Each store was selected based upon a history of significant sales
of gospel music and other urban based publications such as Vibe and
Source. This expansion translates to an additional 100,000-plus issues of GTM available to Wal-Mart shoppers.
GTM
publisher, Kerry Douglas (left) said a comprehensive marketing and
promotion plan has been put into place to ensure sell-through of the
additional copies. The first part of the plan includes a half pallet
display program with the capacity to hold 186 magazines will be executed
in 386 Wal-Marts with the highest propensity to reach the most African
American customers.
Other marketing and promotional programs includes various campaigns with
GTM s media partners that will include, but not limited to, television
partners, Music Choice and Black Family Channel Networks. Radio partners
will include ABC Radio Network's REJOICE! Musical Soul Food, and SGN's The
Light. Campaigns will comprise of opportunities to win Wal-mart gift
certificates, CD's, issues and/or subscriptions to Gospel Truth Magazine
and family vacations.
GTM was founded in 1998 by Douglas as a means to promote the
awareness of new gospel recording artists to the music industry. Today,
GTM has grown into the largest publication of its kind, reaching over
200,000 readers bi-monthly.
Black MBA Magazine ranked by
African-Americans among top business publications
(March
2, 2005) Black MBA Magazine, a trade publication targeting
African-American MBAs, students and other professionals, emerged as one of
the top three publications of choice for African Americans with MBA
degrees who consult periodicals for their professional information,
according to a poll by Universum Communications.
Black MBA
Magazine is the official publication of the National Black MBA Association
(NBMBAA), a professional organization based in Chicago.
Universum Communications is a global research
and consulting company that helps large organizations improve their talent
attraction and retention strategies
Black MBA Magazine ranked high in two Universum polls—one that measured
readership preferences of African-American MBAs in general and another
that noted the preferences of African-American female MBAs versus
African-American male MBAs.
“These rankings
are an important indicator of what Black MBA Magazine has come to mean to
the business community,” said Pamela McElvane, and CEO of P&L Publishing
which publishes Black MBA Magazine. “We will continue to strive for
excellence to sharpen our edge.
Founded in 1996, P&L Group Ltd. specializes in association publishing,
sourcing and staffing, and diversity consulting. The firm also publishes
Black IT Professional Magazine, which is the official publication of the
Black Data Processing Associates (BDPA), a 4,700-member organization based
in Philadelphia. The biannual publication is distributed in April and
August.
Black host, nominees and winners draw
huge black audience to Oscar telecast
(March 1, 2005) With this year's "Academy
Awards" featuring more black talent than any pervious telecast, it's not
surprising that African-American homes were watching in record numbers.
The Oscars, with 3.5 million black homes and 5.2 million individual black
viewers, edged out all three of the week's broadcasts of "American Idol."
The black audience represented 12.3 percent of the all those tuning in to
Hollywood's biggest night.
Fox had four winners in the week's primetime top ten. UPN captured three
spots while CBS had two. The Oscars lifted the top ten's overall audience
for the last week of February to 25 million, an increase of 11% over the
previous week.
Chris Rock as Oscar host draws 41 million
viewers and mixed reviews
(Feb.
28, 2005) So how did Chris Rock do in his debut starring role as host of
the Oscars, television's second most watched event? It depends on who you
ask.
Based on the early returns from Nielsen's meter measurements, the show
pulled in a total 41.5 million individual viewers. That's a net loss of
about 2 million viewers over last year's telecast. But it's also quite an
accomplish for Rock considering his limited recognition outside of black
and urban audiences. The contending movies had limited popularity as well,
with none having yet broken $100 million figure at the box office.
Critics greeted Rock's performance and the Oscars' ratings with mixed
reactions:
"Clint Eastwood, Hilary Swank and Jamie Foxx
weren't the only winners at the Academy Awards. Preliminary indications
are it was a strong ratings performer for ABC. The Oscars' 30.1 rating in
Nielsen Media Research's 56 top markets was a slight 1 percent improvement
over last year's comparable number, and the highest-rated Academy Awards
in the metered markets since 2000. The rating is an estimate that nearly
33 million households were tuned in. Last year's Oscars were seen by 43.5
million people, a 32 percent increase over 2003. Considering the ominous
signs of ratings declines for the Golden Globes and Grammys this year, the
numbers left ABC executives pleased. --
The Associated Press
"About
41.5 million viewers watched Chris Rock's first (and, many were
speculating yesterday, last) gig as Oscar host on Sunday. That was 2
million fewer viewers than watched last year's Billy Crystal-hosted
Oscarcast.
Based on the numbers, it would appear that the decision to hire Rock
to host the Academy Awards show -- a choice that had done so much these
past few weeks to cause the media's knotted and combined locks to part...
did not have the same sensational effect on the public at large." --
Lisa De Moras/The Washington Post
ABC officials said they were pleased with the boost Rock
delivered in the 18-34 age group coveted by advertisers, and the show
earned its best results in three years in attracting women 18-49 and women
18-34.
"
"We're extremely pleased with the ratings," said
Andrea Wong, ABC exec VP of alternative programming, "and it's great to
see growth among 18-34, which means there's interest from a new generation
of viewers. Chris Rock deserves a lot of credit for that."
What seems irrefutable, however,
is that this was the "blackest" Academy Awards show ever broadcast. When
you factor in Rock as host, four black actors with nominations, P. Diddy
as presenter, Beyonce holding down three of the four performances of
nominated songs,
plus frequent cut-away shots of Oprah, Jay-Z and Halle Berry, the
three-hour broadcast may have featured the most African-Americans in
primetime since Bill Cosby dominated Thursday nights.
Typically, black audiences make up about 10 percent of mega broadcasts,
and we'll learn later this week when the breakdown of exactly who was
watching what is released if that was the case for this year's telecast.
Vibe launches bi-annual
beauty and fashion title targeted to young black women
(Feb, 28, 2005)VibeVixen, a new beauty and fashion title for
women from the publishers of Vibe, hit newsstands last week. The
semiannual title will publish in the spring and fall of 2005.
Vibe Vixen is
designed to cater to the young, urban, trendsetting female whose passion
for urban music and culture inspires her choices in beauty and fashion.
For more than eleven years, women have represented half of Vibe’s
readership, and Vibe Vixen expands on the publication's
coverage of cutting-edge fashion and beauty trends for urban-minded women.
The launch issue provides readers with insight to the season’s
must-have products, from the latest cosmetic shades that Kimora Lee
Simmons can’t live without to the fabulous hairstyles on the runway and
the denim staples necessary for today’s stylish vixen. The issue also
focuses on this season’s “It” bags and the newest technology on the
market. In addition to profiling the latest styles from the fashion
industry’s elite, Vibe Vixen features exclusive interviews and
commentary with Ashanti, Halle Berry, and Jill Scott, as well as some of
the hottest upcoming designers. February’s premiere issue spotlights
rising star Ciara.
“We are thrilled with Vibe Vixen and think it’s exactly what our
female readers have been looking for in a women’s magazine. This issue is
full of the hottest trends in fashion, beauty and makeup, combined with
fascinating features on fashion and lifestyle as well as sophisticated
survival information for today’s modern, urban woman. I can’t wait to read
the feedback letters. I think that our readers will be as happy as we are
with the final product,” says Editor-in-Chief Mimi Valdés.
Vibe Vixen
will launch with an initial rate base of 425,000 and will be published
bi-annually.
TNT teams up with Suzanne de Passe and Jeff
Friday for The Film Life Movie Awards
Turner Network Television (TNT) plans to present a new awards show to
recognize artistic achievement by persons of African descent in connection
with feature-length motion pictures, both in front of and behind the
camera, as well as to give merit to outstanding films portraying the black
experience, it was announced today by Steve Koonin, executive vice
president and chief operating officer for TNT and TBS. The Film Life Movie
Awards (working title), will air Saturday, May 21, will be
executive-produced by Jeff Friday, founder and CEO of Film Life and the
American Black Film Festival held annually in Miami, and by Suzanne de
Passe of de Passe Entertainment.
"TFilm Life Movie Awards is a perfect opportunity for TNT to recognize and
celebrate the enormous contributions black artists have made to the art of
cinema," said Koonin. "We are proud to be able to bring this very special
event to our viewers and especially proud to be collaborating with Jeff
and Suzanne, who have worked so hard to promote the achievements of
African- Americans in film."
THE FILM LIFE MOVIE AWARDS will be taped at the Pantages Theatre in Los
Angeles on Sunday, May 15. Awards will be given in seven competitive
categories, including Film of the Year, Best Director, Best Performance by
an Actor, Best Performance by an Actress, Best Supporting Role - Male,
Best Supporting Role - Female and Best Screenplay. Honorary awards include
a Distinguished Career Achievement Award and a Rising Star Award. In
addition, THE FILM LIFE MOVIE AWARDS ceremony will include a celebration
of new inductees into the Classic Cinema Hall of Fame and a special
presentation of the HBO Short Film Award.
Nominations for the 2005 FLMA will be announced in April. The FLMA Jury,
comprised of film critics, entertainment editors representing
African-American media outlets and prestigious members of the artistic
community, will determine the nominees and winners. Eligible films and
persons will be considered for awards from U.S. theatrically released
motion pictures between Feb. 1, 2004, and Jan. 31, 2005.
EXCLUSIVE
Essence president
explains why the decision was made to suspend 'Suede'
(Feb.
24, 2005) The announcement this week from Essence Communications Partners
that it was suspending publication of its newest title, Suede, was
followed by a wave of speculation that the decision was somehow connected
to the recent sale of the 35-year-old company to Time Inc. However, in an
exclusive interview with Target Market News, ECP president, Michelle
Ebanks said the decision had nothing to do with the new owners, and
everything to do with the numbers behind the new business.
”We’ve been evaluating the business from pre-launch,” said Ebanks, “but
we’re getting more consumer research and results in now and we’re seeing
how difficult it is to reach this multicultural audience. It’s not
something that's ever really been done successfully.”
What’s never been done, she explained further, is a magazine for women of
color with an editorial mix of high-end fashion and lifestyle service
features. Suede billed itself as a publication that blends what Vogue and
Glamour offer individually, but targeted to a multicultural reader.
The problem? Plenty of aspirational features, but not enough service, said
Ebanks. “The magazine was very aspirational in its execution. It was more
like Vogue than Marie Clare or InStyle, in so far as there was more
aspiration than service. We need to work on that balance so that we have
more of a mass appeal versus being as aspirational as we were. You find
that the books that are more aspirational tend to have smaller
circulations.”
The Suede business plan called for the magazine to hit the ground running,
quickly building the circulation to 250,000 by year’s end and publishing
ten issues across 12 months. Monthly issues were to begin with the April
edition. ”We didn’t see yourselves getting there as cost effectively as we
had planned in terms of marketing it,” she said. “But the product was more
expensive than we thought [it would be] as well."
Having the resources of Time Inc. suggested to some that a way could have
been found to give Suede more time to catch on with readers and
advertisers. But Ebanks said nothing would have changed what the research
was telling them. “It’s tough to make these small circulation models work.
And we were ambitious in that we thought we could hit the ball out of the
park from the beginning. But it’s going to cost too much to keep
everything going at 250,000 circulation at ten times a year”
Ebanks hopes to find a way revamp the concept and return to publishing.
Until then, she’s focused on finding positions for the 46 staffers. More
than half have already been placed within Essence or Time Inc. There’s no
word yet on the future plans for star editor, Suzanne Boyd, but Ebanks
would like her to stay with the company.
”For me [losing Suzanne] is one of the biggest disappointments of all,”
said Ebanks. “She’s such a huge talent. The fact that we need to step back
and re-look at the business model puts her on hold and that’s an unfair
position.”
Ebanks said that the suspension of Suede is no reflection on the financial
state of Essence magazine -- which is in the process of closing its
upcoming 35th anniversary issue -- or the Essence Music
Festival to be held in New Orleans in July.
If she had known a year ago what she knows now about the fate that awaited
Suede, Ebanks said “I probably would have started out as a quarterly, just
taking baby steps instead of walking and running. I would have given
myself more time to test the concept, test the audience and let the
infrastructure build up around it as we learned more. That’s what I would
have done differently.”
But she added "I have to be financially mindful of the investment relative
to the pay off. If I can halt and reconstruct the business model in a way
that creates a reasonable investment relative to the return, then that’s
what I have to do."
Time Inc.'s Essence
Communications suspends publication of 'Suede' magazine
(Feb. 24, 2005) In a statement released last night, Essence Communications
Partners (ECP) announced that "Suede" magazine will be going on hiatus
after the April issue, its fourth issue.
The new
title for women of color was launched in September of last year as joint
venture between ECP and Time Inc..
In making the announcement, Ed Lewis, Chairman and CEO of Essence
Communications Partners, said, "Suede's unique approach to fashion defined
a new category. The magazine is smart, exciting and provocative. However,
although some of our most talented people have been working on Suede, it
has become clear that more time and resources would be needed to further
develop this brand. This decision will give us the opportunity to step
back and reevaluate the concept and its place in the market."
The closure is the first major business decision since Time Inc. acquired
ownership of Essence Communications last month.
'American Idol,' still popular with black
audiences, takes first and second place
(Feb. 24, 2005)
“American Idol” didn’t just hold on to the top position with black
households in the second week of February. It took over second place as
well. Both the Tuesday and Wednesday broadcast had 3.1 million black homes
tuned in. The strong lead-in gave Fox’s “House” about half its audience on
Tuesday and its eighth place spot.
”Desperate Housewives” placed ABC back on the list with tenth place. CBS
had three winners, as did UPN. Overall, the total number of black homes
watching the top ten was 22.4 million, the same as it was for the previous
week.
MTV Base debuts
Pan-African channel that
spotlights African artists
(Feb
22, 2005) MTV Networks, a division of Viacom Inc., has launched MTV base,
the company's first pan-African music television channel. The
channel is beaming to a launch audience of 1.3 million households in
sub-Saharan Africa.
"MTV base as the company's 100th channel is the most anticipated launch in
our history -- it's our first dedicated African service and takes MTV's
global footprint to every region of the world," said Bill Roedy,
President, MTV Networks International. "MTV base celebrates the diversity
of vibrant music culture across Africa, while offering rich, creative
inspiration for MTV's global network."
Company officials said MTV base is programmed to appeal to young Africans
aged 15-34, satisfying their immense appetite for high quality
contemporary music content that transcends national borders. The 24-hour
music channel will broadcast 'urban' music genres and artists from across
the whole African continent, as well as artists from around the world, in
a unique editorial mix aimed at providing equal exposure for grassroots
African and international music talent.
Alex Okosi, General Manager, MTV Networks Africa, said "MTV base is
designed to celebrate African artists and music, and the music that the
young people of Africa love. In keeping with the pan-African remit of the
channel, the music policy for MTV base will showcase the creativity and
diversity of contemporary music in Africa, giving an international
platform to African genres such as Kwaito, Hip-Life, Mbalax and Zouk and
putting African artists in the spotlight alongside their international
peers."
While key longform programming strands on MTV base such as African music
documentary series, MTV base Spotlight, will be broadcast in English, the
channel aims to play contemporary music videos from all over Africa,
including videos broadcast in Swahili, English, French and Portuguese. The
first African artist to have their music video featured on the channel, is
Nigerian artist 2 FACE, whose iconic "African Queen" will set the standard
for other artists to follow.
As part of MTV Networks' global commitment to fighting HIV/AIDS, MTV base
will feature programming from the award-winning, worldwide Staying Alive
initiative - including documentaries highlighting stories of young people
affected by the epidemic from South Africa, Uganda, Zambia and Cote
d'Ivoire. Today, MTV base will debut the Save the Humans campaign, a
series of four public service announcements (PSAs) airing globally on MTV
channels that features a cast of animal characters that have gathered to
discuss the global threat of HIV/AIDS - including a South African rhino.
In the coming months, MTV base will feature locally produced PSAs and
long-form programming as part of the Staying Alive initiative.
Clear Channel station fires Chicago PD
following evidence of payola scheme
(Feb. 21, 2005) According to a story published last week in the Chicago
Sun-Times, the program director of gospel radio station WGRB-AM was fired
after evidence of a payola scheme was uncovered.
Sandra Robinson, who doubled as program director and afternoon talk show
host at "Gospel Radio 1390" was dismissed after six years at the Clear
Channel Radio station.
"Payola is absolutely prohibited, and we have strict enforcement policies
to prevent it," said John Gehron regional vice president of Clear Channel
Radio. "We take these matters very seriously and have terminated the
employee in question."
Gehron declined to comment further, but insiders said the matter came to
light while Robinson was out on medical disability. A call to the station
inquiring about why a particular song hadn't been played prompted an
investigation.
Officials reportedly discovered that Robinson's husband, Nelson Robinson,
was an independent record promoter associated with Connected Productions,
which represents gospel music labels. Payments allegedly were made to
guarantee airplay of songs, insiders said.
Radio One reports record
revenue growth for fourth quarter of '04
(Feb.
17, 2005) Radio One, Inc. reported its operating and financial results for
the fourth quarter ended December 31, 2004. Net broadcast revenue was
approximately $79.5 million, an increase of 3% from the same period in
2003. Operating income was approximately $38.1 million, an increase of 14%
from the same period in 2003. Station operating income was approximately
$46.3 million, an increase of 11% from the same period in 2003. Net income
was approximately $18.6 million or $0.13 per diluted share, an increase
from net income of approximately $14.5 million, or $0.09 per diluted share
for the same period in 2003. Adjusted EBITDA was $41.7 million as compared
to adjusted EBITDA of approximately $38.0 million for the same period in
2003. Free cash flow was approximately $22.2 million, an increase of 8%
from the same period in 2003.
Alfred C. Liggins, III (above), Radio One's CEO and President stated,
"Radio One performed admirably in spite of the difficult radio industry
environment during the fourth quarter. We grew our revenue roughly 300
basis points faster than our markets as a whole, continued to expand our
margins and announced transactions that are consistent with our strategy
of prudent growth in radio and diversification into complementary media.
"During the quarter, we announced our signing of a definitive agreement to
acquire 51% of Reach Media, Inc., the owner of the Tom Joyner Morning Show
and related businesses. Mr. Joyner is the leading personality in urban
radio and the acquisition of this content machine broadens our portfolio
of media assets significantly. Also, in November, we began broadcasting
WPZS-FM and WRNB-FM in Philadelphia, which we acquired in February 2004.
Along with our new Houston station which went on the air last September,
we have a number of new stick stations that should be growth drivers for
2005. We continue to be excited by our business model and we think this
will be a year full of opportunities to drive our near and long-term
growth prospects."
Essence sponsors "Take Back the Music Week" beginning Feb. 21st
(Feb.
16, 2005) Essence magazine has declared February 21st through
the 25th as Take Back the Music Week. The weeklong initiative
is a call to action for individuals to express their concerns, likes and
dislikes about popular music. Essence is encouraging the public to effect
change by calling, writing letters and sending e-mails with their thoughts
about how black women are portrayed in music and videos directly to the
people who can make a change—programming executives at cable networks,
radio stations and record companies.
The finale of the Take Back the Music Week will be a Town Hall Meeting
cohosted by Essence and Spelman College. The Town Hall Meeting will be
held, Friday, February 25, 7–9 p.m., at the Cosby Auditorium on Spelman’s
campus in Atlanta, Georgia. The topic will be “Where Are We Now? How Did
We Get Here? Where Are We Going?” The panel discussion will feature
Michael Lewellen, vice-president of corporate communications at BET; Bryan
Leach, vice-president Urban A&R at TVT Records; Kevin Powell, author and
activist; MC Lyte, female hip-hop artist/actress; Tarshia Stanley, Spelman
professor of English; and Moya Bailey, Spelman student. The panel will be
moderated by Michaela angela Davis, ESSENCE executive fashion and beauty
editor.
Take Back the Music Week is a part of Essence magazine’s campaign
of the same name, which is a yearlong in-depth examination of the ways in
which black women are depicted in popular music and videos. Throughout the
year, Essence will survey the landscape to present a broader scope and
understanding of this provocative issue, and provide a platform for
discussion.
Omarosa criticizes portrayal of blacks on
reality TV shows
(Feb.
16, 2005 - Associated Press) By Lynn Elber - Omarosa
Manigault-Stallworth, tagged as an imperious diva on "The Apprentice,"
criticized the NBC reality show for stereotyping her and other black
contestants.
"Once you start looking at how all the black men are
lazy and laid-back and nonassertive and nonaggressive and all the black
women are quite the opposite, I think there is a pattern," she said
Wednesday.
Speaking at an NBC teleconference for another reality show,
Manigault-Stallworth said wasn't "sassing" executive producer Mark Burnett
but contended that the show's editing was to blame.
Burnett fired back when asked to respond.
"How insulting to other African-Americans," Burnett told The Associated
Press. "What African-American man have we shown to be lazy? None of them.
Kwame almost won the whole thing."
Burnett referred to Kwame Jackson, the runner-up to winner Bill Rancic in
the first edition of "The Apprentice." On the show's second season, the
only black male contestant was among the final four.
Manigault-Stallworth, part of a Feb. 28 episode of "Fear Factor" featuring
reality show contestants, competed for a job with Donald Trump in "The
Apprentice's" debut season.
She was fairly depicted, Burnett said Wednesday.
He said he would advise her to "take responsibility for your own behavior
and stop disparaging other African-Americans."
Manigault-Stallworth was no friend to Jackson in the contest, Burnett
said.
During Jackson's final "Apprentice" test, staging a concert with Jessica
Simpson, Manigault-Stallworth flubbed transportation for the pop singer
and appeared to fib about it. Jackson said later he thought she'd lied.
Manigault-Stallworth said this season continued the manipulation of
contestant images. When black contestants don't fit a certain perception,
they tend to be ignored, she said.
She's spoken with a black female contestant who's dissatisfied with her
treatment, she said. She didn't identify the woman, but a subsequent
comment indicated she was referring to Tara, a New York City government
manager.
"She was kind of crying, saying, 'They're not showing me at all and I did
all the right things,'" Manigault-Stallworth said.
"She's well-behaved, well-spoken, she doesn't argue with anybody,"
Manigault-Stallworth said, and she is getting "absolutely no air time."
Burnett said contestants tend to receive more camera time when their
future on the show appears in question.
"I think this is more of an extension of what's happening overall in
Hollywood," Manigault-Stallworth said. "There's not a whole lot of roads
for black women on television, and the roads that are presented don't
always seem to be positive."
She's said she's writing and pitching projects because black women need to
"tell our own stories" with positive images.
Burnett is a dominant figure in reality TV whose other projects include
"Survivor" and the upcoming boxing show "The Contender." One of the boxers
committed suicide after filming, a tragedy that Burnett said was unrelated
to the series
'American
Idol’ edges out 'Grammy Awards' for top spot with black audiences
(Feb 15, 2005) Reality TV juggernaut, “American Idol,” returned to number
one of the top ten primetime shows in black households for the second week
of February, barely overtaking the “Grammy Awards.” The Tuesday and
Wednesday editions of “Idol” together pulled in 6.2 million homes.
Fox’s new drama, “House,” continued to do well, placing seventh. UPN
counted three winners among the top ten, while CBS had three. The overall
number of households for the week – which lacked a football game to boost
ratings – was 22.4 million, a drop of 16.4% over the first week of
February.
American
Legacy
celebrates its tenth anniversary with series of events
(February
8, 2005) American Legacy, the magazine of African-American history
and culture, will mark its tenth anniversary year with the publication of
the Spring 2005 issue.
“We are very excited about reaching this milestone in the life of the
magazine,” said Rodney J. Reynolds, founder and publisher of American
Legacy. “Our goal of creating a resource center for African-American
history and culture is being realized.”
The magazine will mark the occasion with a series of events, starting with
an exhibition at the Forbes Galleries March 3 – April 16 in New York. The
“Celebrating Black America Tour,” a five-month tour beginning in May, will
visit over 25 cities and is expected to attract over 125,000 people. In
September American Legacy will present its second annual Living
History Awards at a black-tie gala.
Reynolds partnered with Forbes Inc.’s American Heritage division in 1995
to launch American Legacy, distributing the publication to
African-American churches and organizations. After one year of
publication, the magazine became profitable. Today, the quarterly magazine
has a circulation of over 500,000 and a total readership of over 2.2
million.
In addition to its flagship title, the company also publishes American
Legacy Woman, a supplement to the magazine which addresses the
historical, beauty and lifestyle intersts of African-American women; and
American Legacy, Jr., a history and culture magazine for
children in grades four through seven. In 2003, the magazine introduced
its annual healthcare supplement, Healthcare Advantage, which
focuses specifically on health issues faced by the African- American
community.
With partner New Millennium Studios, the magazine launched American Legacy
Television in 2001. Famed actor, director and producer Tim
Reid hosts and produces the nationally syndicated program. “I’m extremely
proud of what we’ve accomplished over the past 10 years. The brands we’ve
developed each provide information that’s uplifting, enlightening and is
difficult to find elsewhere. Our brands empower not only
African-Americans, but all Americans”, said Reynolds.
Black magazines’ seasonal losses in
January not as bad as industry’s
(Feb.
10, 2005) While January is usually a slow month for magazine advertising
revenues, the nation’s leading black magazines managed to do better than
the industry overall. On average, Black Enterprise, Ebony, Essence, Jet
and Vibe showed a 35% decrease in ad pages between December 2004 and
January 2005, according to figures from the Publishers Information Bureau
of the Magazine Publishers Association. The average for all 202 magazines
measured by PIB was a 40% decrease.
Vibe magazine had the greatest improvement in year-to-year comparisons.
Its January 2005 issue had a 76% increase in revenue over the same month
last year. The five black PIB magazines combined had a 22.5% increase in
ad revenue for the January ’05 over January ’04. All PIB magazines
averaged only a 9.7% comparison.
All revenue projections from PIB are based on the national open rate
charged according to the magazine's rate card.

Source: MPA/PIB. Figures shown in millions
AURN's
Urban Knight Awards honorees feted at RAB 2005
(Feb. 10, 2005) American Urban Radio Networks presented its fourth
annual Urban Knight Awards at the RAB 2005 Radio Sales, Management and
Leadership Conference in Atlanta. The awards were co-sponsored by Interep.
This Year, Russell M. Perry, president & CEO of Perry Publishing and
Broadcasting, and Jerry Rushin, vice president and general manager of WEDR
and WHQT-FM/Cox Broadcasting were inducted into the Urban Knight Hall of
Fame.
“We are extremely honored to recognize the leadership of each of our
awardees as they continue to lead the way for the phenomenal growth and
success of their stations,” said E. J. “Jay” Williams, Jr., president,
American Urban Radio Networks.
In addition to the Urban Knight Hall of Fame inductees, the other Urban
Knight Award recipients this year included:
• Rick Caffey, senior VP/market manager, Infinity Atlanta
Radio Group
• Al Ward, VP National Sales – KJLH –FM/Taxi Broadcasting
• Darrell E. Martin, president & CEO, Martin Broadcasting
• Lee Armstrong Clear, St. Louis market manager,
RVP/Clear Channel Radio
• Glenn Cherry, owner/president/CEO, Tama Broadcasting.
‘Super Bowl XXXIX’ at the top of a
winning week for Fox network
Football’s last hurrah for the season attracted 86 million individual
viewers, of which 9.7 million (5.4 million homes) were African-Americans.
That’s a slight drop in overall audience from last year, but more than
enough for Super Bowl XXXIX to take the number spot in primetime for the
first week of February.
The game led Fox’s unprecedented six winners for the week. CBS and UPN
split the remaining four spots. The overall number of households for the
top ten was 26.9 million, practically matching the 27.6 million from the
previous week.
Interep announces plans and partners for
Power of Urban Radio symposium
(Feb 7, 2005) Interep will host its
seventh annual Power of Urban Radio Symposium on Wednesday, April 27th,
2005 at the Grand Hyatt in New York.
The symposium expects to
draw over 300 of the country's leading national marketers, their ad agency
partners and senior executives from the leading broadcasters to discuss
how to effectively target African American consumers.

POUR Partners (l-r) Sherman Kizart, Barry Mayo, Zemira Jones and
Charles Warfield come together to announce plans for the April event
in New York.
|
The focus
of this year’s symposium is on the emergence of the Urban Market as the
new General Market and its significance in the future of radio
advertising. Industry leaders Charles Warfield (president/COO, Inner-City
Broadcasting Corporation), Barry Mayo (SVP/
Market Manager, Emmis NY) and
Zemira Jones (VP of Operations, Radio One) are coming together for the
first time to spearhead this event.
The keynote speaker for the event is Dr.
Nat Irvin II, founder and president of Future Focus 2020, an organization
dedicated to enhancing leadership skills and promoting futurist thought to
Urban America. Irvin believes that young urban America will be very
influential in the national and global economy.
"Interep's Seventh
Power of Urban Radio will be our best yet,” said Sherman K. Kizart, SVP/Director
of Urban Radio for Interep. “The Interep Power of Urban Radio Symposium
has been on the forefront of generating millions of new dollars for Urban
Radio's coffers over the past seven years, and we're looking forward to
taking its success to the next level.”
Barry Mayo added,
"Interep’s Power of Urban
Radio has had a dramatic impact on the growth and development of Urban
Radio. I'm excited about the role that Emmis is playing in this year’s
event as we seek to make this year’s session even more informative and
productive.”
“The mission is about moving forward and talking about the future," said
Warfield. “We are tremendously excited about urban radio today, and its
prospects for the future. The Power of Urban Radio will convey this
excitement and explain the facts behind it to the advertising community.”
"Urban Radio’s impact on African American culture will continue to grow,”
acknowledged Zemira Jones. “Radio One is excited about the Futurist theme
of the 2005 Power of Urban Radio and the impact that it will have on Urban
Radio today. It is important for us to share our insights with senior
corporate decision-makers, who are already looking three to five years
ahead. We must explain why urban radio’s influence should play a
significant role in their plans.”
'American Idol' sings its way to the top spot
again, adding a million more households
(Feb.
3, 2005) With football out of the way, "American Idol" easily captured the
number one and two positions for primetime shows in the final week of
January. In the process each show added about a million more black
households than in the previous week, with the Tuesday-Wednesday combo
attracting 9.5 million black homes.
Fox's new medical drama, "House," drew a crowd of 2.2 million. The rest of
the lineup looked familiar. UPN counted four winners and CBS had three.
The overall viewership for the top ten was 27.6 million, an increase of
19% over the third week in January.
Emmis
fires two of Hot97's morning crew over Tsunami song, 'gross insensitivity'
(Feb. 2, 2005) WQHT/Hot 97-FM and Emmis Communications announced in
a statement that they have terminated the employment of morning show
producer Rick Del Gado for his role in writing, producing and airing “The
Tsunami Song,” a highly insensitive parody of the 1985 single “We Are the
World.” Hot 97 and Emmis also terminated morning show personality Todd
Lynn for making offensive, racially insensitive comments while on the air.
Both terminations are effective immediately.
Simultaneously, Emmis announced that it will make a lump-sum donation of
$1 million to Give2Asia to aid the organization in its Tsunami relief and
recovery effort.
An internal investigation by Hot 97 and Emmis determined that the
singularly egregious actions of Lynn and Delgado warranted termination
from their employment at the station. Other members of the morning show
crew: Miss Jones, DJ Envy and Tasha Hightower have each been given
two-week suspensions. The salaries of these individuals will be redirected
to Give2Asia for the duration of their suspensions, which will end on
Wednesday, February 9. Another member of the morning show crew, Miss Info,
has not been suspended.
“The actions of the morning show crew were socially and morally
indefensible and the entire Emmis family is ashamed by this,” said Rick
Cummings, President of Emmis Radio “Emmis and Hot 97 have investigated
this matter thoroughly over the course of the last week. Our decision to
terminate Mr. Del Gado and Mr. Lynn while suspending the other members of
the morning crew sends a message that this type of insensitivity is
utterly unacceptable.”
BET founder and CEO Robert Johnson to step down by end of the year
By
Tanya Kersey (Jan. 31, 2005) Robert Johnson, founder and CEO of Black
Entertainment Television (BET) will step down from his post at the end of
this year, according to a story published in the Wall Street Journal.
Johnson, 58, signed a five-year employment agreement after selling BET to
media giant Viacom for $3 billion in 2000. The contract expires at the
end of 2005. The Wall Street Journal broke reported in today's edition
that Johnson has relinquished day-to-day responsibilities at the
Washington, D.C.-based cable network. Representatives from BET and Viacom
would not comment on the WSJ report.
Debra Lee, chief operating officer of BET, is currently running the
day-to-day operations for the network. She also signed a five-year deal
with Viacom that expires at the end of 2005 and reportedly has no plans to
depart the company.
According to sources Johnson will step down to devote more time to his
other business ventures including the Charlotte Bobcats, the NBA franchise
Johnson purchased in December 2002. The team will move to a $265 million
arena in Charlotte at the end of the year. Johnson also has ventures in
real estate, hotels and restaurants.
Johnson's departure will likely decrease BET's independence. After being
acquired by Viacom, the network was not merged into the management of the
parent company's other cable channels. Viacom's co-president, Tom Freston
has said publicly that he wants to make BET a "much stronger first choice
place for African-Americans."
New site
launched for business news on blacks in the book publishing industry
Target Market News and Black Issues Book Review form strategic alliance to
create news and information source
(February 1, 2005) BlacksandBooks.com,
a new information Web site, has been launched to target those who want
authoritative business information about African-American authors,
publishers and booksellers. The new venture brings together Target Market
News and Black Issues Book Review magazine in a strategic alliance.
"We have long recognized the need for more trade information about
African-Americans' rising profile in book publishing - not just as
authors, but as publishing professionals, booksellers, agents and
consumers," says Ken Smikle, founder, president and publisher of Target
Market News, which is publishing BlacksandBooks.com.
"The African-American consumer market represents one of the leading growth
opportunities in the publishing industry," continues Smikle. "We have seen
black household spending on books grow from $258 million in 1996 to $331
million spent in 2003 [the most recent year in which data is available].
In the weeks ahead BlacksandBooks.com will be adding exclusive news
stories, features and statistics related to African-Americans and book
publishing. The Web site will also track the sales figures and bestselling
book figures for titles by and for African-Americans.
Black Issues Book Review (BIBR) founding editor and editorial
director Susan McHenry is editing BlacksandBooks.com from New York City,
while she continues contributing to BIBR and its web site bibookreview.com.
The the two companies will be cross-promoting their sites and
collaborating on other resources.
"BlacksandBooks.com is very fortunate to have Susan McHenry as our
editor," says founding publisher Smikle. "Her extensive experience will be
invaluable in establishing the unique information environment that we're
seeking for the site."
"The content we are launching with is just a modest example of how we
intend to change the flow of information and availability of these facts,"
said Smikle. "We believe that we can ultimately change the paradigm of how
African-Americans are viewed in the publishing business."
Target Market News, a Chicago-based news and research company that
specializes in tracking African-American marketing, media and consumer
behavior, owns TargetMarketNews.com.
Click here
to go to BlacksandBooks.com.
Tyra Banks will debut talk show for FOX
stations next season
By
Tanya Kersey (Jan 25, 2005)
Warner Bros. Domestic Television Distribution announced at a news
conference that Tyra Banks' new talker, “The Tyra Banks Show,” will debut
on 19 Fox-owned TV stations in such major markets as New York, Los
Angeles, Chicago, Boston, Dallas and Washington. In addition to the
previously announced markets, including Denver and San Diego, the talker
has now been cleared in more than 70% of the country. The announcement was
made during the annual NATPE confab in Las Vegas, NV.
Targeting women 25-25, Jim Paratore, Executive VP at Warner Bros. Domestic
Television Distribution told reporters, "Tyra will give a fresh voice to
daytime TV for a new generation of women. "This is a targeted long-term
play for us."
Banks says the show will not be celebrity heavy. Instead, “I want the
focus to be on real issues affecting women today."
Bank's UPN series “America's Next Top Model” returns to the catwalk for a
fourth cycle on March 2. The series has also been picked up for a fifth
and sixth cycle.
TennesseeBlack.com launched to serve African-Americans throughout the
state
(Jan 26, 2005) TennesseeBlack.com, a niche portal website that exclusively
targets the African American market in the state of Tennessee, has been
launched by JD Harper, Inc. a black-owned Chattanooga-based company.
The company's main strategy is to create the state's first one-stop,
state-wide website, that allows individuals, corporations and
organizations to target African-American market at an affordable price,
said site president and CEO, Jermaine Harper.
The new website is dedicated to educating and empowering black Tennesseans
by providing news and commentary on issues that affect the growth and the
advancement of African Americans in Tennessee.
In addition to the website, TennesseeBlack.com will coordinate a number of
off-line events and initiatives throughout the state. "Empowerment
Workshops" will focus on educating and empowering individuals and families
about wealth creation through homeownership, financial literacy and career
management.
Tennessee's African American population exceeds 940,000 and is expected to
grow by double digits over the next decade. "We will work to build
long-lasting relationships with our advertising clients, by partnering
with them to build long-term relationships with African American
consumers," said Harper.
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MEDIA STATISTICS

BLACK PRIMETIME AUDIENCE
RATINGS FROM NIELSEN
For the Week of Feb. 28 - March 6

Their Eyes Were Watching God
Rank / Program /
Network / Rating / Homes (Mil.)

Ranking based on percentage of black
households.
Shows are considered tied when rating (the percentage of black households) is
identical.
___________________________
11th
Annual Edition Available
'Buying Power' report reveals surge
by black households for consumer electronics
Despite
tighter economic times, African-American households are significantly
increasing their expenditures on consumer electronics for the home,
according to the newest edition of The Buying Power of Black America report. In many
categories such as video games, televisions, CD players, cable TV service
and sound equipment, black households are spending more on average than
their white counterparts.
According to
the 103-page report, black households had $656 billion in earned income in
2003, an increase of 3.9% over the $631 earned in 2002.
Read more and see the latest
expenditure figures for black consumers
Miss
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American Urban Radio
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Allen and Partners
Arbitron Inc.
BET
Burrell
E. Morris Communications
Hunter-Miller Group
Insights Marketing Group
Johnson Publishing Co.
M. Davis & Co.
Nielsen Media Research
NSights Worldwide
R.J. Dale Advertising
Starcom Worldwide
Target Market News
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