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to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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BLACK
STATS
Frequently requested
data on African American consumers
Black Buying Power:
$744 Billion (2006)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $121.6 bil.
- Food $59.2 bil.
- Cars/Trucks $32.1 bil.
- Clothing $27.7 bil.
- Health Care $17.8 bil.
Click here for more stats from "The Buying Power of
Black America."
___________________
Get quick access to
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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2008 by
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THE LATEST NEWS
New York attorney
general to sue Arbitron over radio-ratings system
By Chad Bray
The Wall Street Journal
(October 6, 2008) New York Attorney General Andrew Cuomo said he intends
to sue Arbitron Inc. over the planned rollout of a new electronic
radio-ratings system in New York, saying it may drastically reduce
advertising revenue at minority radio stations.
In a letter dated Thursday, Mr. Cuomo's office indicated that it intends
to begin litigation against the New York media and marketing company over
its Portable People Meter system, or PPM. Arbitron has until Tuesday to...
Story continued...
African-American automotive marketing think tank convened in Detroit
(October 6, 2008) Researchers from some of the nation's African-American
advertising agencies met last week in Detroit in a roundtable discussion
on automotive marketing issues. The session was held at the offices of R.
L. Polk, widely recognized as the leading research source on automotive
consumer information. The think tank was organized by Target Market News.
According to Ken Smikle, president of Target Market News, the purpose of
the roundtable was three-fold:
- To examine the current advantages and challenges of...
Story continued...
Codeblack
Interactive, YouTube partner to bring original programming online
(October
2, 2008) Codeblack Interactive, the new digital branch of the first
vertically integrated African-American-owned film studio, and YouTube, the
leading online video community that allows people to discover, watch and
share originally created videos, have partnered to distribute original,
made-for-the-internet urban programming. The first original series to be
featured on Codeblack's YouTube channel (youtube.com/codeblacktv) will be
created by the head writer of the hit TV series "The Boondocks," Yamara
Taylor. The new animated show...
Story continued...
Radio One, Inc.
names Tim Davies Atlanta vice president/market manager
(September 24, 2008) Radio One, Inc. has announced that effective
immediately Tim Davies will assume the role of Vice President/ Market
Manager for WJZZ-FM, WHTA-FM, WPZE-FM and WAMJ-FM in Atlanta.
Bruce Demps, Regional Vice President for Radio One stated, "I know Tim has
what it takes to lead our cluster as we evolve into the preeminent vehicle
to reach the large influential African-American...
Story continued...
Anne Sempowski
Ward named president and COO of Johnson Publishing Co.
(October
1, 2008) Linda Johnson Rice, president and CEO of Johnson Publishing
Company, Inc., announced today that Anne Sempowski Ward, president and COO
of Fashion Fair Cosmetics, has been named president and COO of Johnson
Publishing Company, Inc. Rice will continue to lead the company as
chairman and CEO.
Ward, who joined JPC a year ago as president and COO of Fashion Fair
Cosmetics, will oversee the operations of all divisions of the company.
She will be responsible for developing the company's financial and
operational strategies and implementing diversified initiatives to...
Story continued...
McDonald's promotes William Whitman Jr. to vice president of
communications
(September
24, 2008) McDonald's USA recently announced the promotion of William
(Bill) Whitman, Jr. to Vice President, U.S. Communications. Whitman
replaces Richard Ellis, who re-joined McDonald's Restaurants of Canada,
Limited. In his new role, Whitman will report directly to Don Thompson,
President, McDonald's USA.
"A tireless McDonald's brand ambassador and company spokesperson, Bill's
unique dedication to our brand has made a true and positive impact on our
business," said Don Thompson, President, McDonald's USA. "Over the past
two years, our U.S. Communications team has played a greater role in
accelerating our U.S. Business results and Bill's appointment further
ensures solid leadership in this...
Story continued...
Essence
Communications names David L. Flemister associate publisher, sales
(September 29, 2008) David L. Flemister has been named Associate
Publisher, Sales for Essence Communications Inc., it was announced today
by Essence Communications Inc. President, Michelle Ebanks, to whom he will
report. Flemister will be the key executive with responsibilities over the
group's advertising and sales functions.
"David's success in building and nurturing strategic client partnerships
and his history of working with prominent international brands will
strengthen our alliances and complement our sales goals in an
extraordinary way," says Michelle Ebanks, President of Essence...
Story continued...
Coca-Cola
partners with artist Big Boi for re-launch of Full Throttle Fury
(September
30, 2008) Coca-Cola North America today announced Hip-Hop superstar Big
Boi as the new face of Full Throttle Fury Energy Drink. Big Boi, a Grammy
Award-winning artist is half of the world renowned Hip-Hop duo OutKast.
The new partnership between Big Boi and Coca-Cola is meant to augment the
existing connection between African-American males and Full Throttle Fury.
The re-launch of Full Throttle Fury includes a new look, attitude, and a
bold...
Story continued...
Nissan's multicultural account lands at yet-to-be formed Omnicom agency
By Laurel Wentz
AdAge.com
(September 29, 2008) Nissan North America is moving its multicultural
account to Omnicom Group, to a new agency that will be set up to comply
with Nissan's requirement for certified minority ownership and attempt to
create a new model for handling multicultural business.
The new agency will be minority-owned by Omnicom and draw on the
three-agency team that pitched to Nissan. The agencies are Dieste Harmel &
Partners, which is the largest U.S. Hispanic agency but couldn't
officially lead the business because the shop is majority-owned by
Omnicom; small African-American agency Footsteps, 49% owned by...
Story continued...
First
presidential debate between Obama, McCain draws 52.4 million
(September 29, 2008) According to Nielsen Media Research data from across
11 networks, the first presidential debate on September 26 between John
McCain and Barack Obama drew 52.4 million viewers.
The TV audience for the first presidential debate of the 2008 election was
roughly 16% smaller than the audience for the first debate between
President Bush and...
Story continued...
Black
leaders call on tobacco industry to end targeting with menthol cigarettes
(September 25, 2008) African American leaders in California called on the
tobacco industry to stop targeting their community with the promotion of
menthol cigarettes and deceptive advertising. Menthol cigarettes are not
more toxic than regular cigarettes, but the minty flavor and cooling
sensation makes them more enticing and easier to smoke, paving the road to
nicotine addiction. Seventy percent of African American smokers prefer to
smoke menthol cigarettes, compared to thirty percent of White smokers.
"We're here today to say enough is enough," said Sharon Eubanks, the
former government prosecutor who...
Story continued...
Rickey Smiley
Morning Show adds four markets including Atlanta, Detroit
(September 26, 2008) Syndication One announced today that the Rickey
Smiley Morning Show will be heard starting Monday, October 6, on Radio
One's WHTA-Atlanta and WHTD-Detroit, Monday through Friday 6a.m. to10a.m.
In addition, the fastest growing urban morning show in the country has
just been added to Clear Channel's WIBB in Macon and Macdonald
Broadcasting's WQHH in Lansing. Also, just recently the morning show began
broadcasting on Cox's powerhouse WEDR in Miami.
“The show has never been hotter and the ratings tell the story,” says Gary
Bernstein President of...
Story continued...
Coalition calls
Arbitron's unaccredited PPM rollout plans 'unprecedented'
From Radio Ink
(September 25, 2008) In comments filed with the FCC on its own emergency
petition asking for an investigation into Portable People Meter
methodology, the PPM Coalition says "Arbitron's plan to commercialize an
unaccredited currency product is unprecedented."
The coalition -- which includes NABOB and members of the Spanish Radio
Association -- tells the FCC that...
Story continued...
EbonyJet Radio
starts streaming live in October with "Global Soul" format
(September 25, 2008) EbonyJet.com has announced it is launching EbonyJet
Radio, a new 24-hour online streaming radio station. Scheduled to go live
Oct. 1, the station will offer users the latest in rare grooves and
independent music rarely heard on terrestrial and satellite radio.
The station calls this format "Global Soul," defined as a concept without
genre boundaries that will explore what¹s new and what's next in indie
soul, rock, hip-hop, old school, jazz and world music.
Johnson Publishing Co., which owns Ebony and Jet magazines, is no stranger
to radio broadcasting...
Story continued...
Target Market News
to host African-American Internet Summit in October
The
First Annual African-American Internet Summit -- the only
such gathering of its kind in the nation -- will take place in Chicago, IL
on Thursday, Oct. 30, 2008 in downtown Chicago. The event is expected to
attract 200 professionals from marketing, advertising, media and research.
The Summit will bring together leading consumer marketers, advertising
agencies, and Internet-based companies in a long-overdue, comprehensive
examination of how African-American consumers utilize...
Story continued...
The Media Audit:
Wal-Mart's still No.1 grocer with black consumers
(September 24, 2008) Wal-Mart, the nation’s largest grocery retailer,
along with Costco Wholesale Group, the fourth largest grocery chain by
sales volume, are among the top grocery stores that have experienced the
most significant increases in market share among consumers in 2007,
according to a newly released Grocery Trends Report from The Media Audit.
Among U.S. adults, 16.3% shopped at a Wal-Mart for groceries in a typical
week, up from 15.2% a year earlier. The figure represents a 7.2% growth in
market share in a single year.
Meanwhile, the percent of adults who shopped at Costco Wholesale for
groceries grew by...
Story continued...
Cable TV
Ratings for Week of September 15 - 21
'Monday Night Football' scores for ESPN; 'Payne' gives TBS network title
(September
24, 2008) It's game on as ESPN regains the No.1 spot from House of Payne
on the list of Top 25 most watched cable shows during the third week of
September. Not surprising since the match-up between Dallas and
Philadelphia delivered big black populations. Payne did take the second...
Story continued...
Roland Martin now
doing daily news analysis for Tom Joyner Morning Show
(September
23, 2008) Roland Martin, a popular CNN analyst and TV One Cable Network
commentator, has joined the Tom Joyner Morning Show as senior news analyst
to the nation's No. 1 nationally syndicated urban radio show, company
officials announced today. Martin's daily contribution can be heard every
morning at 6:20 am CST. He will offer daily insight into major news events
and other issues affecting Black America.
"I am excited to join The Tom Joyner Morning Show, which has been at the
forefront of community...
Story continued...
TV
Ratings for Week of September 15 - 21
Sunday Night
Football reaches 3 million; CBS tightens its hold as top network
(September
23, 2008) NBC's Sunday Night Football again was the most popular show of
the week in black households, topping just over 3 million viewers. In
fact, NFL programming claimed three of the top five positions on the Top
25 chart.
CBS, led by second place winner 60 Minutes, boasted 14 shows on the chart,
for a total of...
Story continued...
Black-owned media seeking more advertising dollars from Democrats
Jeff Kunerth
Orlando Sentinel
(September 23, 2008) A black-owned radio station in Daytona Beach began
running ads Monday criticizing the Democratic Party for ignoring black
voters in the first salvo of a long-simmering dispute between the black
press and Barack Obama's campaign.
Black-owned radio stations and newspapers have complained to the Florida
Democratic Party about the dearth of political ads placed in black-owned...
Story continued...
Journalism
trailblazer Nancy Hicks Maynard dies at 61 following long illness
(September
21, 2008) Nancy Hicks Maynard, a
foresighted pioneer in newsroom diversity and a former co-publisher of the
Oakland Tribune, died today in Los Angeles after a prolonged illness. She
was 61.
Her death resulted from the intertwined failure of several major organs,
her family said.
Prior to her marriage to Robert C. Maynard in 1975, Nancy Hicks was
recognized along with her soon-to-be husband, as among the best and most
accomplished of the vanguard of fewer than 50 black journalists who...
Story continued...
Two Senators
express concerns about Arbitron's plans for PPM rollout
From Radio Ink
(September 19, 2008) Sens. Daniel Inouye (D-HI) and Patrick Leahy (D-VT)
have written to Arbitron Chairman/President/CEO Steve Morris to express
their concern about Arbitron's plan to expand the commercialization of the
Portable People Meter. They write, "We encourage you to take all steps
available, prior to rolling out the PPM system in additional markets, to
ensure that the system accurately measures the listening behavior in a
market and no station is unfairly...
Story continued...
Gospel Today
magazine pulled from Christian bookstores' shelves over cover
By
Christopher Quinn
The Atlanta Journal-Constitution
(September 18, 2008) Smiling women on the cover of a slick magazine. Sold
from under the counter. Must request it from store clerk.
That's not something a buyer would typically find in a Christian
bookstore. Not unless it's one of the more than 100 Lifeway Christian
Bookstores across the United States, including about six in metro Atlanta...
Story continued...
Four A's makes
first installment on $5 million partnership with Howard Univ.
(September 17, 2008) The American Association of Advertising Agencies (AAAA)
presented Howard University with a $250,000 check on September 15 to
establish The Center for Excellence in Advertising.
David Prince, a senior vice president of the AAAA, presented the $250,000
contribution to Dr. Jannette L. Dates, dean of the John H. Johnson School
of Communications, and to Dr. Laura Fleet, co-director of the Howard
University Professional...
Story continued...
Turner Patterson signs
licensing rep agreement with actress Janet Hubert
(September
17, 2008) Veteran actress Janet Hubert, who starred on the first three
seasons of NBC's hit sitcom The Fresh Prince of Bel Air, has inked a
licensing and merchandising representation deal with Chicago-based
branding firm, Turner Patterson.
Hubert has created a line of children's merchandise based on characters
from her to-be-released children's book and DVD animated series, J.G. and
the B.C. Kids. Created with...
Story continued...
Cable TV Ratings for Week of September 8 - 14
'Payne' beats NFL for No.1 and gives TBS most watched cable network title
(September
17, 2008) In their first head-to-head match-up of the season, Tyler
Perry's House of Payne overtakes ESPN's Monday Night Football to take the
week's No.1 spot on the Top 25 most popular cable shows. The sitcom also
took the third, fourth and fifth spots.
"Payne" delivered the most watched network of the week title to TBS,
thanks to its...
Story continued...
Johnson
Publishing Co. announces launch of Ebony, Jet product lines
(September 15, 2008) Two publications considered staples in the
African-American community for decades now have a line of apparel and
accessory merchandise named in their honor. Johnson Publishing Company,
Inc. (JPC), publishers of EBONY and JET magazines, recently announced the
official launch of branded products through Ebony-Jet Licensing.
"The African-American community has been extremely loyal and supportive of
our brands for many years," said Linda Johnson Rice, president and CEO of
JPC. "This product line further establishes the quality...
Story continued...
TV
Ratings for Week of September 8 - 14
NBC's Sunday
Night Football is No.1; CBS is week's watched network
(September
16, 2008) Black households have pledged their allegiance to football as
week two in the NFL took the No.1 spot again on the list of Top 25 most
popular shows of the week. NBC's pre-game program took second place, but
CBS was able to jump in the mix with its Thursday night urban police drama...
Story continued...
Cable industry's
diversity efforts still don't reach upper management suites
By R. Thomas Umstead
Multichannel News
(September 16, 2008) With the biannual NAMIC diversity employment
survey as a backdrop, several cable executives said the industry is
improving its hiring of people of color, but still has a long way to go to
fully reach its goals.
Speaking Monday during the 22nd annual NAMIC Conference's opening general
session, DiversityInc. co-founder Luke Visconti said while the industry is
better than most industries in its overall hiring of minorities, he says
the industry still has a ways to go, especially when compared to
competitors like...
Story continued...
Arbitron plans
cell-phone-only sampling, increased incentives to listeners 18-34
(September
15, 2008) Arbitron Inc. has announced an expansion of its sample quality
improvement programs for diary markets. The new efforts are designed to
further enhance the participation of 18-34 year olds in the company's
diary-based radio ratings services. Arbitron plans to:
- Add cell-phone-only households to the survey sample in an 125 diary
markets beginning with the Fall 2009 survey;
- Increase cash and other incentives for persons age 18-34 while reducing
incentives for age 55+ only...
Story continued...
'Tavis Smiley' on
PBS to celebrate its 1,000th episode on September 18
(September 15, 2008) On Thursday, September 18, TAVIS SMILEY on PBS will
celebrate the milestone of its 1,000th episode. The commemorative program
will feature highlights of its eclectic mix of current events, politics,
pop culture and entertainment that have distinguished it from other talk
shows in the late night TV landscape.
TAVIS SMILEY made its debut on PBS in January 2004 on 76 stations with
outreach to 54% of American households. Today, the show is carried to...
Story continued...
Glam Media debuts
online black women's network with Lexus as lead sponsor
(September 11, 2008) Glam Media, Inc., a pioneer of vertical content
networks, today announced the launch of Glam Black Life (blacklife.glam.com),
a new vertical providing brand advertisers with access to the largest
network of African American woman-focused sites.
Launch advertiser Lexus will roll out its Luxuryawaits.com campaign to
Black Life bloggers and publishers in October. More than 50 sites are part
of Glam Black Life, where Glam Media represents their premium ad inventory
as part of the larger Glam network of 640...
Story continued...
Cable TV Ratings for Week of September 1 - 7
MTV Awards beats 'Payne' in households count and gives network top net
title
(September 12, 2008) During the first week of September, the MTV Music
Video Awards special edged out perennial No. 1 cable show, "House of
Payne," more black households to take the top spot. "Payne" took the
second through fourth positions.
When MTV coupled four other chart-making shows with the awards special, it
pulled in 5.2 million black viewers and...
Story continued...
Reginald Hudlin exits BET post as president of entertainment
(September
12, 2008) In an publicly released memo issued yesterday to staff, BET
Networks CEO, Debra Lee, announced that Reginald Hudlin, president of the
cable channel's entertainment division, was leaving his position after
three years. Lee wrote that he was "returning to his entrepreneurial
roots."
The exact departure date for the 46-year-old Hudlin has not been set.
Stephen Hill, BET's executive vice president of music programming and
talent, will serve assume his responsibilities until...
Story continued...
TV
Ratings for Week of September 1 - 7
Sports is
the theme for viewer's favorites; NBC takes top network honors
(September
11, 2008) Football is back, and it instantly returns to its usual position
at the top of black viewers list of most popular shows for the first week
of September. NBC's Sunday Night Football led the chart, while its
Thursday and Sunday night NFL specials took second place. Both shows drew
at least two million viewers.
NBC was the most watched network for the week with 10.6 million viewers.
Fox was second with...
Story continued...
N.Y.
Attorney General initiates investigation into Arbitron's PPM
By Katy Bachman
Mediaweek
(September 10, 2008) Pressured by a group of Hispanic broadcasters and
Inner City Broadcasting here, New York Attorney General Andrew Cuomo has
initiated an investigation into Arbitron's portable people meter system.
Arbitron received a subpoena Tuesday from the AG's office requesting
documents dating back to 2003. The company has until Sept. 19 to produce
the paperwork...
Story continued...
Two new
commentators to replace Tavis Smiley on Tom Joyner Morning Show
(September 11, 2008) Tomorrow Tom Joyner Morning Show listeners will
finally hear Joyner announce that the search for "The Commentator" is
over, and in a surprising twist, the weekly spot will go to two
personalities, Jeff Johnson, special TV host on Black Entertainment
Television and Stephanie Robinson, president and CEO of the Jamestown
Project. The two winners will now be heard every Tuesday and Thursday at
8:17am EST, starting this Tuesday, September 16th.
Johnson and Robinson will be replacing Tavis Smiley, who presented
commentaries every Tuesday and Thursday for the last twelve years...
Story continued...
American Airlines selects Burrell as agency for African-American
advertising
(September
9, 2008) American Airlines today announced it has hired Burrell
Communications as its agency of record for its advertising for the
African-American market. In addition to its work with the African-American
consumer market, the Chicago-based agency also will work closely with the
airline's longstanding general market agency of record, tm Advertising, on
general market...
Story continued...
Denise Campbell
named associate publisher of Who's Who in Black Chicago
(September
9, 2008) Who's Who Publishing Company founder and CEO, Sunny Martin, has
announced that Denise D. Campbell has been named associate publisher of
Who's Who In Black Chicago.
Campbell, a Chicago native, has worked in sales leadership for a variety
of high-profile companies, including the Chicago Defender, BET, ABC
Disney, Cox Communications and the Tribune Company.
Her passion for mentoring, coaching and developing people led her to the
creation of...
Story continued...
Six
African-American sites sign with Gorilla Nation for ad representation
(September 9, 2008) Gorilla Nation, the world's largest online ad rep
firm, today announced that it has been selected to exclusively represent
the online ad inventory of six African-American web properties through its
GNMulticultural division. The new sites include:
BlackNews.com, the leader in African-American news and information,
featuring expert content in economic, political, business, social, and
entertainment...
Story continued...
The County News,
a black newspaper in Statesville, NC, is purchased
By Herbert L. White
The Charlotte Post
After 29 years selling advertising for a newspaper, Fran Farrer-Nash
is running her own.
Fran Farrer-Nash of Charlotte has bought The County News, a black-oriented
newspaper in Statesville, from Mason McCullough. Farrer-Nash, a former
advertising and marketing director at The Charlotte Post, plans to turn
The County News into a weekly publication serving five counties.
Farrer-Nash is making immediate changes, starting with its frequency and
format. The County...
Story continued...
Kenard
Gibbs resigns as publisher of Ebony and Jet magazines
(August
5, 2008) Kenard Gibbs has resigned from his position as publisher of Ebony
and Jet magazines on Wednesday, according to a story from the Associated
Press.
Gibbs, 44, joined Johnson Publishing Co. in June 2007 as group publisher
and was also named president of the newly formed Ebony/Jet Entertainment
Group. Plans for the division included the creation of branded
entertainment content.
JPC spokeswoman Staci R. Collins Jackson told...
Story continued...
Arbitron to hold Urban Sales Clinic to review new PPM and diary
developments
(September 5, 2008) Arbitron has announced that it will be holding a
two-day Urban Sales Clinic focused on its diary and the Portable People
Meter data collection on September 30th and October 1st at the Hyatt Regency Atlanta.
On Tuesday, September 30, the day will be devoted to reviewing the
numerous enhancements that will be implemented into the Diary service
beginning with the Fall Survey and understanding how sales teams can take
full...
Story continued...
Essence
Communications names Joy Collins general manager
(September
4, 200) Joy A. Collins has been named General Manager for Essence
Communications Inc., it was announced recently by Essence Communications
Inc. President, Michelle Ebanks, to whom she will report. Collins will be
the key executive with responsibilities over the group's financial,
planning, production and administrative functions.
"We are proud to have Joy's expertise and level of talent in this role as
general manager," says Michelle Ebanks, President, Essence Communications
Inc. "I'm looking
Story continued...
NABOB
joins others in call for FCC investigation of Arbitron's PPM system
(September 4, 2008) Jim Winston, Executive Director and General Counsel of
the National Association of Black Owned Broadcasters, Inc. announced today
that NABOB has joined with the Spanish Radio Association, the Minority
Media Telecommunications Council, and several other companies and
organizations, in filing a petition requesting that the Federal
Communications Commission investigate Arbitron's Personal People Meter
audience measurement system.
In the Petition, NABOB and the other petitioners point out that the
current PPM methodology grossly undercounts and misrepresents the number
of minority radio...
Story continued...
Nielsen reports blacks
are largest ethnic segment of all TV households
(August 28, 2008) The Nielsen Company has announced that the total number
of television households within the U.S. for 2008-2009 season will be
114.5 million. That's an increase of 1.5% from last year. Nielsen also
estimates that the number of Persons Age 2+ in U.S. TV households will
increase by 1.3% to a total of nearly 290 million.
The National Universe Estimates show that African-American TV households
will again be the largest segment among ethnic audiences. The number of
Black or African-American TV homes increased 300,000 to 13,950,000, an
increase of 2.2%, or nearly twice the...
Story continued...
Gabrielle Austin named president of Ethnic Print
Media Group 9-3-08
UPTOWN Magazine unveils study on spending by
affluent African-Americans 9-3-08
Wells Fargo announces $2 billion lending goal to
black business owners 9-2-08
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14th
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The
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