Frequently requested data on African American consumers
Buying Power:
$631 Billion (2002)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 130 billion
- Food 52.4 billion
- Cars/Trucks 48.7
- Clothing 22.3 billion
- Health Care 14.5 billion
______________________
Get quick access to key
U.S. Census
Bureau Data
Click here to go to African-American Census Bureau data
Magazine Summit moves to accommodate registration rise
(Oct. 28, 2003) In order to accommodate a larger than expected registration for the First Annual African-American Magazine Summit, the all-day event on Tuesday, Nov. 4th is being moved to another site on New York University's main campus.
The new location for the Summit is New York University's Kimmel Center, 60 Washington Square South (also known as W. 4th Street), at the corner of LaGuardia Place in Greenwich Village. This is approximately 40 blocks south of the site of 11 W. 42nd Street, the original Summit location. The site is accessible by all forms of transportation.
The Summit is expected to draw over 100 participants.
Target Market News apologizes for the inconvenience this change of venue will cause any of our attendees. "We wanted to make certain that those attending the conference had the best environment possible for a successful event," said Ken Smikle, president of the company. "We are very gratified and appreciative of the response we've received, and are looking forward to a historic conference."
If you have any questions, or require directions to the new location, please call 312-408-1881.
S.C. Tourism Dept. to spend half-million in black magazines
(Oct. 21, 2003) In an effort to shake off the effects of an NAACP boycott, the South Carolina's Dept. of Parks, Recreation and Tourism will spend about ten percent of its $4.8 million in black-oriented magazines. It is estimated that black tourists are about 20 percent of visitors to the state and contribute $21 million in tax revenue.
Click here to read S.C. Beaufort Gazette story
Lowe's chain searching for its first black ad agency
(Oct. 21, 2003) The Atlanta-based home improvement chain, Lowe's, has invited a number of black ad agencies to pitch for its African-American targeted campaign. Estimated spending for the new account was not disclosed, and a decision is expected before the end of the year.
Lowe's spent $128 million in advertising last year. It's biggest rival, Home Depot, which spent $188 million, has had a black consumer market campaign for the past two years through its agency, the UniWorld Group.
Heide Gardner leaves AAF for Interpublic post, Constance Frazier to replace her
(Oct. 16, 2003) After seven years heading the American Advertising Federation's diversity programs, Heide Gardner is leaving to become of Director of Diversity for the Interpublic Group. Gardner, 46, will work with senior management at IPG and its agencies to develop a comprehensive diversity initiative.
That initiative will include efforts to bring more women and multicultural talent to Interpublic. The company also plans to launch training programs that will be implemented across its agencies. Gardner will also be charged with outreach to minority business and opinion leaders.
Gardner is widely respected throughout the industry for developing AAF's Mosaic Council and its principles and recommended practices for companies dedicated to diversity. She will continue to be involved on the Council, now representing IPG, a member company.
Among what she cited as her successes during her tenure at AAF, Gardner said she is most proud of elevating the issues surrounding diversity and taking them directly to marketing industry leaders. "We were able to engage business leaders who had been detached not just from the issue of diversity but from cultural advertising."
Gardner will be succeeded at the AAF by Constance Cannon Frazier, an instructor in advertising at Howard University. Frazier has served on the AAF's Board of Director and as chair of its Academic Division. At the beginning of the year she will be named senior vice president of the Mosaic Center and AAF Educational Services.
Click here to read IPG press release
Bert Lee, media entrepreneur, dies in DC
(Oct. 16, 2003) Funeral services were held in Washington D.C. on Tuesday for Bertram Lee, former co-owner of WKYS-FM, a Boston television station, and the Denver Nuggets basketball team. Lee died at his home on Oct. 7. Burial will be in Chicago at Lincoln Cemetery on Oct. 16 at 11 a.m.
Michelle Flowers cited by National Black PR Society
(Oct.
13, 2003) Michelle Flowers, president of Chicago-based Flowers
Communications Group, was cited by the National Black Public Relations
Society with its Founder's Award. The prestigious honor was given to Flowers at the group's annual conference in New York last week "for her prolific PR career and on-going support of NBPRS and its mission.
P&G's Susan Mboya receives prestigious AAF honor
(Oct. 13, 2003) The American Advertising Federation has selected seven inductees from a field of 33 ages 40 and under for its Advertising Hall of Achievement. Among them was Susan Mboya, associate director of African-American multicultural business development for Procter & Gamble.
The induction ceremony will take place Nov. 18 at the Waldorf-Astoria in New York. Mboya will also be presented with the 2003 Jack Avrett Volunteer Spirit Award. The honor is given to those who demonstrate extraordinary volunteer efforts that extend that of their accomplished peers.
Ethnic Print Media Group takes top prize for Web design
(Oct. 23, 2003) Ethnic Print Media Group won a creative achievement award in the 2002 International Web Page Awards for its website, the first for an ad sales representative firm for ethnic newspapers and magazines. To see the award-winning entry, visit www.ethnicprintmedia.com
Audi/Volkswagen poised to select its first ethnic ad agency
(Sept. 25, 2003) A number of black and Hispanic advertising agencies are vying for the opportunity to be the first shop to create an ethnically-targeted effort for Audi.
Ten agencies, including E. Morris Communications and Chisholm-Mingo, are among the contenders. The selected shop will conduct a test market program for Audi in a Texas market. The program is expected to launch within the fourth quarter of this year.
FCC's Powel said to be seeking a way out
(Sept. 24, 2003) According to a story in the NY Post, Michael Powell, the FCC's controversial head commissioner, may be preparing to leave his position. Speculation about Powell's exit has grown with each new success by Congress to overturn his attempt to push new ownership rules. Last week the Senate passed a resolution to undo the proposed changes by a vote of 55-40.
Click here to read NY Post story
Click here for recent interview with Powell in NY Times
Laila Ali and adidas form a marketing partnership
(Sept 24, 2003) Laila Ali, who successfully defended her IBA super middleweight title last month, has entered into an agreement with adidas. The relationship begins with Ali wearing adidas training gear and boxing boots. Other product-related endorsements with the champ are expected in the month ahead.
Burrell and Coke donate ads to Library of Congress
(Sept. 24, 2003) Over the past 30 years, the Burrell ad agency has created some of the industry's most memorable African-American ads for its longtime client, Coca-Cola. Now future generations can be inspired and instructed by that work. More than 150 commercials have been donated to the Library of Congress featuring such well known personalities as Bill Cosby, Michael Jordan, Gladys Knight and the Pips and a host of others.
Included are 125 boxes of storyboards, production notes and scripts that will be available for research. The spots also offer a chronicle of changes in black popular culture mixed with Coke's pioneering messages in African-American marketing.
UPN's Tuesday night lineup debuts with solid ratings
(Sept. 20, 2003) UPN's new night of comedies got off to a strong start on Tuesday, Sept. 16 by opening higher than Tuesday's 2002-2003 season average by +13% among persons 12-34 (1.7/5 v. 1.5/5), +7% among adults 18-49 (1.5/4 v. 1.4/4) and +14% among total viewers (3.3mil v. 2.9mil). The increase over the 2002-2003 season average was more profound with women demos as UPN saw improvement of +28% among females 12-34 (2.3/7 vs. 1.8/5), +11% among women 18-34 (2.1/6 vs. 1.9/5), +25% among women 18-49 (2.0/5 v. 1.6/4) and +100% among female teens (2.8/11 v. 1.4/5). The series premiere of "All of Us" ranked third in its time period among persons 12-34 (2.3/8) and females 12-34 (3.1/10), beating the second episode of NBC's "Happy Family," FOX's "And Performing As..." and the WB's "Gilmore Girls." "All of Us" also beat "Happy Family" and The WB among men 18-34 (1.6/6).
"All of Us" ranked second in the time period among teens (2.6/10) and female teens (3.7/14), behind only ABC's Tribute to John Ritter. "All of Us" topped FOX and The WB in every key adult demographic, including adults 18-34 (2.2/7), adults 18-49 (2.2/6), total viewers (4.7mil) and all female measures.
"All of Us" built on its "One on One" lead-in across the board, including +28% among persons 12-34 (2.3/8 v. 1.8/7), +38% among adults 18-34 (2.2/7 v. 1.6/6), +38% among adults 18-49 (2.2/6 v. 1.6/5) and +34% among total viewers (4.7mil v. 3.5mil).
Delivering its best ratings since it moved to Tuesday, "One on One" has made a smooth transition to anchor UPN's new Tuesday night, actually building on Buffy's season average last year by +14% among females 12-34 (2.4/8 vs. 2.1/6), +38% among teens (2.2/9 vs. 1.6/5) and +107% among female teens (3.1/14 v. 1.5/5).
"One on One" ranked second in its new time period with teens (2.2/9) and female teens (3.1/14), behind only ABC's John Ritter Tribute. "One on One" beat FOX and The WB in key female, demos including females 12-34 (2.4/8) and women 18-49 (2.1/6). In addition, "One on One" beat the WB in all key demographic categories. - Tanya Kersey Henley
Sherman Kizart named chair of Black Broadcasters Alliance
(Sept.
9, 2003) The Black Broadcasters Alliance, the six-year-old group that
works to increase opportunities for blacks in broadcast management
positions, announced that Sherman Kizart has been named its new chairman
of the board. Kizart is vice president/director of urban marketing for
Interep.V-103 Chicago to face challenge from new black AC station
(Sept. 9, 2003) Crawford Broadcasting is at it again. Two years ago it launched WPWX-FM/Power 92 to go head-to-head with Clear Channel's market leader, WGCI-FM. Now it's taking on Clear Channel's other urban outlet, WVAZ-FM/V-103, Chicago's top rated black adult contemporary station.
On Sept. 29, WYCH / 106.3 will be renamed WRGV/The Groove and for the first month and a half will feature music aimed at African-Americans ages 25-54. "It will be a combination of what V-103 used to be with a little splash of today in avery aggressive format," said general manager Taft Harris to the Chicago Sun-Times.
The new signal is openly soliciting resumes. Send them to Harris at Crawford Broadcasting, 6336 Calumet Ave., Hammond, Ind. 46324.
Footsteps Group adds more pharmaceutical account work
(Sept. 2, 2003) New York-based agency, Footsteps Group, has been selected to do more marketing and advertising work for major pharmaceutical companies. Aventis Pastuer recently assigned the shop to develop an African-American test market program in Philadelphia for its flu vaccine. The pilot program will include print advertising, events and community outreach.
Footsteps growing expertise in the area has also been tapped by Bayer Pharmaceutical for a new prostate cancer drug. This program will also include a targeted campaign to black physicians through the National Medical Association.
The agency continues to do work for Alcon Labs, including a new black-targeted pilot program for a glaucoma drug, travatan.
Omar Thompson named to Clear Channel vp post
(Sept. 2, 2003) Clear Channel Radio has announced the promotion of Omar Thompson to vice president, marketing and communications. Thompson, who has extensive radio and ad agency experience, was most recently vp of marketing and advertising for Premiere Radio networks. He has also worked on the account side of the agency business at Foote, Cone and Belding and Bozell Worldwide.
Sharon Leslie Morgan joins E. Morris Communications as vp
(Sept. 2, 2003) The newest member of Chicago-based E. Morris Communications is well known for her more than 25 years of experience in marketing communications. She is Sharon Leslie Morgan the agency’s newly named vice president, director of communications services.
Morgan and Eugene Morris were colleagues at Burrell Advertising where she created that agency’s public relations and communications division. She is a founder of the National Black Public Relations Society, and has been an entrepreneur in Johannesburg, South Africa and Paris, France.
Among the clients Morgan has worked with are Coca-Cola, McDonald’s, Mattel, Beefeater Gin and numerous others.
Bank of America launches new African American ad campaign
(Aug. 25 PRNewswire) Bank of America today launched a $5 million TV, print and radio advertising campaign designed to reach approximately 9 million people in the company's largest African American markets: Atlanta, Baltimore, Los Angeles, Richmond, Charlotte, Dallas, Houston, Miami, St. Louis and Washington, DC.
The new ads express the company's general market brand platform of "Higher Standards" to the African American consumer. By featuring products and services such as free checking with direct deposit, Total Security Protection(R) and no-hassle mortgages that are particularly relevant to African American consumers, the campaign was designed to illustrate the company's commitment to delivering higher standards and being a trusted financial advocate for the African American community.
"As the first of several initiatives designed to create wealth-building and financial educational opportunities for African Americans, the ads communicate Bank of America's goal of empowering individuals and families to make the best possible financial decisions at each stage of life -- and create wealth in the African American community," said Erica Hollis, communications manager for Bank of America Brand Management and Communications.
One TV ad featuring the company's mortgage products and services will run on BET and network stations such as WB, UPN, Fox and others during shows that have high concentrations of African American viewers. In addition, two radio and print ads also will feature mortgage messages, while two other radio and print ads will feature messages about checking products and services.
The ads with checking messages are designed to reach up-and-coming professionals (Gen X and Gen Y) who are focused on getting a good start on their financial future. Bank of America is offering:
* MyAccess(TM) free checking with direct deposit and no minimum balance
* The most free access options in the country (Online Banking and the nation's largest ATM network)
* Total Security Protection(R), which offers to reimburse customers for fraudulent charges if their debit or credit card is ever lost or stolen
In December 2003, Essence and Honey magazines will promote a Bank of America offer of a Kwanzaa holiday gift card for customers who sign up for a free checking account.
The ads that feature a mortgage message are designed to reach first time homebuyers. Bank of America is offering:
* Trusted mortgage advisors who can guide customers through the process
* Affordable mortgage programs with low down payment options and flexible credit guidelines
* Home Buyer workshops to help educate customers and provide tools to make good financial decisions
"We're committed to providing financial advocacy for the African American market, using a holistic marketing approach that involves Bank of America's full resources," said Hollis. "Not only does Bank of America offer culturally relevant products, services and financial education to help customers achieve their dreams, but we also demonstrate our commitment to the African American consumer by partnering with influential organizations; contributing significantly to communities; supporting historically black colleges and universities; and practicing workplace diversity."
The African American ad campaign is part of a $50 million multicultural advertising campaign that began two weeks ago with the launch of Spanish- language ads targeted to Hispanic consumers. In September, the company will launch ads targeted to the Asian American population.
Carol H. Williams, an Interpublic Group affiliated agency that specializes in creating communications for the African American segment, developed and produced the new Bank of America ads.
About Bank of America
Bank of America stock (ticker: BAC) is listed on the New York, Pacific and London stock exchanges. The company's Web site is www.bankofamerica.com. News, speeches and other corporate information may be found at www.bankofamerica.com/newsroom.
SWG&M named agency of record for Fuddruckers
(Aug. 18, 2003) The Austin-based Fuddruckers hamburger restaurant chain has tapped black-owned ad agency, SWG&M to handle its general market, African-American and Hispanic advertising and marketing efforts.
"It was clear SWG&M's outstanding track record in building and strengthening national brands made it the agency for us," said Scott McCullough, director of marketing for Fuddruckers. The chain has 205 locations across the country. Among the first assignments for the agency will be the launch of a new salmon burger in the Southern California market. Last month SWG&M created collateral materials for the restaurants' Fudds-T-Go Curbside service.
This is the latest addition to SWG&M's rapidly growing roster. A few weeks ago the Austin- and El Paso-based shop added Shell Oil Products as a new client. Robert Wingo, president and CEO, said of the Fuddruckers account, "This is a terrific win and represents an incredible opportunity for both companies." Billings for the account were not disclosed.
Steve Harvey speaks out against ad spending disparities for black TV shows
(Aug.
15, 2003) At
a recent meeting of the Television Critics Association, actor and comedian
Steve Harvey suggested that the whole structure of television advertising
works against black consumers, black viewers, black producers, and black
actors.Speaking at a press conference to promote his WB fall series, "Steve Harvey's Big Time," funnyman Harvey noted that while African Americans watch 40 percent more television than other groups, predominately African American cast shows don't command commensurate advertising rates. "You have to ask yourself, why is it not that the same dollars are spent on African American shows by advertisers that's spent on general market shows?" Harvey said.
According to Harvey, advertisers pay lower rates for programs that attract black audiences because they rationalize that since blacks are among TV's more loyal customers, it's easy to reach them through general market TV shows. Advertisers reason, says Harvey, "why should we pay the same dollar for 'The Steve Harvey Show' when we can get the same number of people who watch another show with the same rating but has a white audience to it – because blacks are going to be over there watching that show anyway."
Similarly, the amount of money that African Americans can ask for their show is limited. "They [advertisers] should not be allowed to decide within their little club, 'we're not going to buy this show because it's predominantly African American, and we're going to spend it over here because they'll go over there and watch that anyway.' According to Harvey, the fallout from this thinking is that African Americans don't get to make what they deserve to make when they have a hit show. "That's not right. That's discrimination, and they're [advertisers] hurting the whole process."
In another press conference at the TCA confab, Jamie Kellner, Chairman and CEO of The WB Television Network, supported Harvey's claims: "Steve laid out that there's different CPMs paid for different groups of people. And he suggested that African Americans watch more television. I think that is true, and therefore they're easier to reach by buying general mixes of shows. So there is a truth in what he's saying, that advertisers are trying to find people that they can't get easily. And they do pay a premium for those people." Kellner went on to explain that the reason The WB gets a high CPM for its young-skewing audience is because younger people watch less television and are therefore harder to reach.
Jed Petrick, President and COO, The WB added, "We've always talked about how advertisers should make commercials that connect with the audience and that they can maximize the effectiveness of their spots and the efficiency of the. So I think when you watch some of those shows that cater more to or drive a larger audience amongst African Americans, if you really look to see what advertisers are doing it smartly, they've got commercials with African American casts as well. And they're maximizing the value in that."
By Tanya Kersey Henley
Contributing Editor
Traci Dinkins to head up new GM Planworks diversity unit
(Aug.
13, 2003) One of the industry's fast-rising executives has made another
move. Traci E. Dinkins, formerly associate media director for Spike/DDB, has
been appointed to the newly created position of diversity group director for
General Motors Planworks. The announcement comes on the heels of a new hire
at Chrysler for its Corporate Diversity Office (see story below).In just 11 years, Dinkins' career has moved from assistant media planner at Backer Spielvogel Bates in '94 to her new position. She has had stints at UniWorld Group and spent the last six years at DDB Worldwide.
Lerone Bennett, Ebony editor, to retire
(Aug.
11, 2003) What is
perhaps the longest tenure of any magazine editor in America is about to
come to an end. Lerone Bennett, Jr., executive editor of Ebony magazine, and
its top editor for the past 50 years, has announced that he will retire
sometime in October of this year. Bennett, who will be 75 in October, told BlackJournalist.com "I'll be staying busy. I still have about eight books that I want to write." Along with the announcement of his leaving, Linda Johnson Rice, president and CEO of Johnson Publishing Co. told the staff that managing editors Lynn Norment and Walter Leavy will be promoted, though titles have not been finalized.
In 1953, after graduating from Morehouse College and working as a reporter at the Atlanta Daily World, Bennett became an associate editor for Jet Magazine. A year later he held the same position at Ebony.
Honing his love of history, he penned a collection of articles that first appeared in Ebony that became his first book, "Before the Mayflower: A History of Black America." He has authored seven other works, including his more recent work, "Forced Into Glory: Abraham Lincoln's White Dream."
Nationwide picks Matlock as agency
(Aug. 11,2003) After several months of reviews, Columbus, Ohio-based Nationwide Insurance has selected Matlock Advertising as it African-American ad agency.
Matlock was considered for handling the account along with other African-American agencies, including Images USA and Vigilante.
Matlock was recently selected to handle black consumer advertising for BMW.
Interep offers report on hip-hop’s impact
(July 24, 2003) Interep Research has released a comprehensive research report entitled “The hip-hop Lifestyle.” The report profiles the growth of the hip-hop genre in the U.S., and its growing influence on America’s youth market.
According to Sherman Kizart, VP/Director of Urban Marketing, “There is a tremendous amount of interest in the hip-hop lifestyle, yet until now, a dearth of research. We are thrilled to offer this report to the industry.” Kizart further explained, “Rap is the music. hip-hop is the lifestyle. Urban is the mindset. We want advertisers to understand that advertising on hip-hop oriented radio stations transcends the music played. It speaks to a listener lifestyle, and as such, offers an exceptional environment for product branding.”
According to the report, hip-hop has emerged as powerful force in the youth market, crossing ethnic, economic, suburban and urban borders. Clothing styles, athletic shoes, electronics and entertainment have all felt its influence.
Report Highlights:
Rap/hip-hop sold over 84 million records in 2002. It has replaced “Pop” as the No. 2 most popular selling music. (Soundscan)
hip-hop is the fastest growing radio format. In 1993, only 6 U.S. stations played primarily Rap/Hip hop. Today, over 150 play primarily hip-hop.
Since 1999, listening to hip-hop radio stations among A18-34 has doubled, from an 8% share to a 17.5% share (AQH) in 2002. (Arbitron Black Radio Today, 2003)
There is now a top-rated hip-hop station in each of the top 11 radio markets.
The format has huge youth appeal - the median age of the hip-hop radio listener is 26.2 years: 25% are 12-17, 25% are 18-24, 22% are 25-34 (Arbitron/Top 10 metros)
Gender split is 54% female/ 46% male (Arbitron, Top 10 metros)
Ethnic Composition is 46% Black, 25% Hispanic, 29% Other* (Arbitron/Top 10 metros including non-Hispanic white)
3 out of 5 listeners have attended some college or more; 1 out of 2 listeners have household incomes $50,000+; 4 out of 5 work full or part-time. (Scarborough, A18+)
To obtain a free copy of the report contact Sherman Kizart at 312-616-7204 or sherman_kizart@interep.com
Monica Emerson to head Chrysler' Corporate Diversity office
(July 23, 2003) Chrysler Group today announced the appointment of Monica E. Emerson as Executive Director -- Corporate Diversity Office. Emerson will report to Nancy Rae, Senior Vice President -- Human Resources.
In this position, Emerson is responsible for the overall design, development and operation of Chrysler Group's corporate diversity strategies. This includes implementing internal and external corporate strategies which direct the manner in which diversity is leveraged throughout the entire business enterprise. In addition, Emerson is responsible for EEO Compliance and Governance and Work/Life Policies and Programs.
The position of Executive Director is a new position within Chrysler Group, signaling the Company's forward-moving directive to increase diversity throughout the organization.
Emerson joined Chrysler in December 1975, as an interviewer / counselor with Chrysler Learning. Since that time, she has held positions of increasing responsibility, such as Director of Diversity -- Development and Process Management, and Director of Staffing.
Scott Mills named CFO of BET
(July 7, 2003) – BET President and Chief Operating Officer Debra L. Lee didn’t have to look far to find a new chief financial officer, today announcing that Scott Mills, Chief Operating Officer for BET Interactive, will become BET’s new Executive Vice President and CFO effective immediately. Mills, who led BET Interactive’s BET.com unit to the top spot among African-American websites, will succeed former CFO Bob Ambrosini who is leaving BET to pursue other professional endeavors. Lee also said that Michael Pickrum, Vice President of Business Development at BET Interactive, would lead that group on an interim basis until a successor to Mills is named.
Prior to his position with BET Interactive, Mills served as BET's Senior Vice President of Business Development, leading the creation of BET-branded business extensions including the highly-successful BET Books division, and some of the company’s former ventures in restaurants, financial services and studio design. Before coming to BET in 1997, Mills was a vice president with the Lehman Brothers financial services firm for four years; and earlier in his career served as deputy treasurer of the City of Philadelphia. Mills received his Bachelor’s of Science degree in Economics from the Wharton School of Business at the University of Pennsylvania.
The Comcast/Radio One venture for TV One is now official
(July 2, 2003) Comcast Corporation and Radio One, Inc. have completed the joint venture agreement creating TV One, LLC, the new cable network targeting adult African-American and urban viewers scheduled to launch in January 2004, including financing arrangements with four additional investors.
Additional investors in the joint venture being launched by Comcast, the nation's leading cable operator, and Radio One, the largest radio broadcaster primarily targeting African-American and urban listeners, include Constellation Ventures; Opportunity Capital Partners; Pacesetter Capital Group; and Syndicated Communications (Syncom). The six parties will be investing a total of $130 million over four years.
The joint venture will be overseen by a Board consisting of three members selected by Radio One: Radio One President and CEO Alfred Liggins, Radio One Chairperson Catherine Hughes and Syncom Partner Terry Jones; Amy Banse, Executive Vice President of Comcast Corporation's Programming Investments Division and Constellation Ventures Managing Director Dennis Miller.
Go to Recent News Stories
Presents
The 2003
African-American
Magazine Summit
November 4th, 2003
The NYU Center for Publishing
New York, NY
The first symposium ever convened for publishing and marketing executives to examine the latest research and
trends for African-American magazines and readers
Featuring presentations from some of the
nation’s leading publishing, advertising and marketing professionals
Presented in cooperation with
New York University’s Center for Publishing
Click here for program and
registration info
___________________
The 2003 Black Consumer Research and Advertising Summit Workbook is available now!
Did you miss the fourth annual Black Consumer Research and Advertising Summit? Now you can own the hardcopy of all the presentations made at one of the industry's most anticipated annual events!
You'll get over 300 pages of the latest statistics, trends and analysis on the African American consumer market.
DATA FROM THE BEST IN THE BUSINESS!
Speakers at this year's Summit:
Hugh Brown / The Media Audit
Oveda Brown / Scarborough
Barry Cooper / BlackVoices.com
Julian Davis / Arbitron
Morris Davis / M. Davis & Co.
Ron Franklin / GlobalHue
Valerie Graves / UniWorld
Craig Gillmore / State Farm
Mellody Hobson / Ariel Capital Mgt
Linda Jefferson / Burrell
Dwight Johnson / Census Bureau
Renetta McCann / Starcom
Pepper Miller / Hunter-Miller Group
Chuck Morrison / UniWorld
Marty Revel / BMW North America
David Rudd / Motorola
Ken Smikle / Target Market News
Launa Thompson / WGCI Chicago
Omar Wasow / BlackPlanet.com
Carol Williams / Carol H. Williams Advertising
Christine Wood / Newspaper Assoc. of America
Deborah Gray Young / E. Morris Communications
Your research library is not complete and up-to-date without this invaluable reference on the African-American market.
Click here to read the topics covered
Click here to order your copy today!