Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
BIOS AND BACKGROUND INFORMATION ON
TARGET MARKET NEWS
President, Target Market News Ken
Smikle, president and founder of Target Market News,and editor
and publisher of its publications, is considered one of the leading
authorities on marketing, advertising and media directed to the
The company's trade publication, Target Market News, covers
business activities in advertising, marketing and media targeted to
black consumers. Its annual report, The Buying Power of Black America,
analyzes how African-American consumers spend billions of dollars in
hundreds of categories of products and services.
The company also distributes news and information on the latest
developments in marketing and media through its Web site, news bulletin,
research reports and conferences.
Smikle has appeared on CNN, CNBC, CBS News, NBC's "Today" show, ABC's
"World News Tonight," "The NewsHour with Jim Lehrer," National Public
Radio's "All Things Considered" and "Marketplace," and numerous other
television and radio programs. He is frequently quoted in Newsweek,
Time, The New York Times, The Wall Street Journal, USA Today, The
Washington Post, The Los Angeles Times, Advertising Age, Publishers
Weekly and other leading periodicals.
As a speaker, Smikle has addressed diverse audiences such as the
Democratic Caucus Conference of the U.S. House of Representatives;
employees of Nike, Pepsi Cola, Quaker Oats and organizations like the
Association of National Advertisers, the National Newspaper Publishers
Association, the Advertising Federation, the Food Marketing Institute,
the National Association of Broadcasters, the National Association of
Black Owned Broadcasters, the National Alliance of Market Developers,
the United Way and the American Booksellers Association.
Prior to starting Target Market News in 1988, Smikle worked as an editor
and publisher for a number of periodicals. He was senior editor for
Black Enterprise, the leading magazine chronicling African-Americans in
Smikle presently resides in Chicago with his wife, Renee Ferguson, an
investigative reporter at WMAQ-TV, and son, Jason.
Company History and Background
Target Market News, Inc. was founded in 1988 with a mission to provide
news, information and research on the nation's largest ethnic group,
African-American consumers. Based in Chicago, it is the only company of
its kind in the industry.
The company publishes Target Market News, a monthly trade
magazine. The publication features reports on advertising, marketing,
research, public relations, media and the latest business developments
and statistics related to the black consumer market. The Target
Market News Daily Bulletinis an electronic newsletter that
delivers up-to-the-minute developments in African-American marketing and
Target Market News, Inc. also publishes The Buying Power of Black
America, an annual report which details and analyzes the
purchases made by African-American households in 500 categories of
products and services. In addition to the national edition, individual
reports are available for each of 30 largest black consumer markets.
The report is the nation's most widely quoted information source on the
spending habits of African-Americans.
Target Market News hosts conferences and trade shows that present the
most up-to-date research and trend data available on African-American
marketing, media and consumer behavior. These events bring together
corporate executives and companies with expertise in advertising,
marketing, and media that target black consumers. These exchanges of
information take place through panel presentations, workshops and
informal networking sessions.
Since 2001, The Marketing to African Americans with Excellence (MAAX)
Summit (formerly the Black Consumer Research and Advertising Summit)
has offered a two-day conference examining the latest research and
trends in African-American marketing, advertising and research. The
event, which takes places in Chicago, has attracted hundreds of key
executives from major corporations.
Marketing to African Americans with Excellence (MAAX) Awards were
introduced in 2006 by Target Market News. The awards program recognizes
the contributions, innovations and exceptional performance of
African-American professionals in the fields of marketing, advertising,
media, public relations and consumer research. Eligible candidates are
selected by the editors, writers and contributors of Target Market News,
and are considered on the basis of the longevity of their careers and
the professional accomplishments that distinguish them within the
The African-American Magazine Summit was founded in 2003. It is
the only forum to bring together black magazine publishers and
executives and the marketers that do business with them. Through this
unique Summit, new insights and opportunities are being forged for
black-oriented magazines and advertisers that target the
The African-American Internet Summit was launched in 2008 and is the
the only such gathering of its kind in the nation. The Summit brings
together leading consumer marketers, advertising agencies, and
Internet-based companies in a long-overdue, comprehensive examination of
how African-American consumers utilize the Web for information and
For the latest information, data and trends on African-American
consumers, visit Target Market News online. By logging on at
www.targetmarketnews.com, you can read news, excerpts from our reports,
review black consumer statistics, as well as order publications and
register for company events.
Annual Edition New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...