Two Days

Fourteen Sessions

Dozens of Top Executives

Hundreds of Conversations

Thousands of New Research Statistics

...and Absolutely Countless Opportunities! 

Formerly the Black Consumer
Research and Advertising Summit

Learn the latest strategies,
trends and findings in Black
Consumer Advertising,  
Marketing and Research

Network and negotiate with
the Industry's Most Influential
Executives and Decision Makers

Hear presentations from:

Arbitron
General Mills
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Starcom MediaVest Group
Target Market News
The Media Audit
U.S. Census Bureau
...and more

 Register before May 16th and save $100!

PRESENTATIONS AND PANEL TOPICS
(A Partial Listing)

THE BUYING POWER OF BLACK AMERICA
This session will take an in-depth look at the trends revealed in Target Market News' forthcoming 15^th annual report, "Buying Power of Black America." This one-of-a-kind research looks at how African-American consumers are spending more than $750 billion each year in 26 categories of goods and services.

ADVERTISING TO BLACK CONSUMERS: WHO SPENDS WHAT AND WHERE
You won't want to miss this exclusive presentation on newly developed advertising expenditure data from Nielsen and additional sources. We'll look at where major corporations are allocating more than $2 billion in advertising dollars to reach black consumers through broadcasting and print outlets. You simply won't find this information through any other source or conference.

IS THE END NEAR FOR "NO URBAN DICTATES" IN ADVERTISING?
The practice of "No Urban Dictates" has long locked out black broadcasters from receiving billions in ad revenues. Now, for the first time, the Federal Communications Commission has imposed regulations that compel advertisers to demonstrate they are not engaged in discrimination. Could these rules be adopted by other federal agencies as part of leveling the playing field? This session will explore that possibility and future implications.

HOW THE 2010 CENSUS WILL GROW BUSINESS OPPORTUNITY
The early indications of field tests and other data gathered by the Department of Commerce are suggesting that the 2010 Census will re-define the African-American population and its impact on the economy. There is already data that shows blacks are outnumbering Hispanics, and that the percentage of women of color in the workforce is growing in ways that will make marketers re-think their strategies.

LESSONS FROM THE OBAMA CAMPAIGN
The Barack Obama campaign for the Democratic nomination and the Presidency is not only re-writing the rules for political success. The phenomenal effort of the first major African American campaign for the White House has a lot to teach Corporate America about the use of language, technology and building relationships from grassroots up. This panel will examine the lessons the Obama campaign and the Obama brand have to offer.

CONVERGENCE: HOW TARGETED CONTENT, CULTURE AND COMMERCE ARE E-MERGING
Forget the so-called "digital divide." Businesses of all sizes now recognize that African Americans and the Internet are the Next Big Thing. It seems everyday there's a new headline touting a new African American Internet deal. This panel will dissect the impact on traditional media, and what the new challenges and opportunities are.

UNDERSTANDING THE BLACK AFFLUENT MARKET
Black households of above average income have long been sought out by marketers, just as their white counterparts have been. But research suggests that when it comes to appealing to well-heeled black consumers, money may be the only thing they have in common with other market segments. This session will look at what makes these consumers so different from any other.

HOW BLACK CONSUMERS' ATTITUDES IMPACT BUYING DECISIONS
The history, culture and experiences of African-Americans make them one of the most unique segments of consumers in the American marketplace. Companies that hope to establish beneficial economic relationships with them need to immerse themselves in understanding the attitudes that drive them. This session will offer an in-depth exploration of the latest findings.

MARKETING & MINISTRIES: THE TRUTH ABOUT THE BLACK FAITH-BASED MARKET
The presidential election has forced an examination of the Black Church like never before. And as more and more marketers seek ways to tap into the black Christian consumer market, the media has confused many about the opportunity. This session will make you savvier about the black faith-based market and give you research and case studies from marketers that understand it.

(Program is subject to change. Final schedule to be announced shortly.)

Registration Includes Admission to the

Honoring African American Executives
of Excellence in Marketing, Media,
Advertising, Research, Public Relations
And Lifetime Achievement


Space is limited for the Summit and Awards
Program, and both reached sold-out capacity
last year. Early registration is encouraged.

 Register before May 16th and save $100!

Receive thousands of dollars in new data from the
nation's leading sources and experts in African
American consumer research -- all for one low
registration fee.

Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most comprehensive
and accessible conference on African-American consumer
marketing. It is the ideal environment to explore new trends
and business opportunities.

Click here now and guarantee your
registration and ticket today!