MONDAY, JUNE 30th

8:00 Registration and Continental Breakfast

8:45 Welcoming Remarks

9:00 The Investing and Saving Habits of African-Americans: The Ariel/Schwab Survey
Presenter:          Mellody Hobson, President
                           Ariel Capital Management

Achieving wealth is a growing priority for black households. With their incomes growing faster than any other segment of the population, African-Americans are becoming more and more savvy about managing their financial destiny. Once again, the Ariel/Schwab study will get its first public airing at our Summit, and the results, as always, are much anticipated. See how these financial habits and attitudes will impact all marketers

10:00  The Buying Power of Black America
Presenter:            Ken Smikle, President
                            Target Market News

Target Market News’ tenth annual edition of its report on the latest earnings and expenditures of black households will be debuted at this session. New trends will be discussed in spending for apparel, cars, computers, food, health and beauty aids and more. With African-American consumers now earning $602 billion in income, learn what opportunities are revealed in their spending habits.

10:50  Mid-Morning Break

11:00  The Mindset of the Black Consumer
Presenter:         Ron Franklin, Exec. VP
                          GlobalHue

                        Morris Davis, President
                        M. Davis &  Co.
           
                        Pepper Miller, President
                        Hunter Miller Group

How have African-American consumers’ outlook changed over the past year? How has prosperity re-forged their thinking and behavior? How has the recent change in the global political climate affected their perspective? Ron Franklin is responsible for conducting the annual African American Monitor study for Yankelovich and he will discuss some of the findings.. Morris Davis of M. Davis & Co. regularly conducts black consumer research for the Federal government and will share recent findings. Pepper Miller will share insights gained from focus groups conducted for major corporations.

12:00 Luncheon Keynote Address:
                    Renetta McCann, CEO
                    Starcom Worldwide

                   
                   Sponsored by Arbitron

1:00 The Census: Where Do African-Americans Really Stand?
Presenter:    Dwight L. Johnson, Media Relations & Public Affairs
                     U. S. Census Bureau

Are African-Americans really now outnumbered by Hispanics? Has the growth of the black population changed? New information continues to be extracted from the 2000 Census, and even more is now available on local markets. With its re-designed Web site, the U.S. Dept. of Commerce has made most of its extensive resources available to anyone with a computer. Dwight Johnson will sort out the Census Bureau’s offerings and tell you how to access just about anything online.

2:00        Media Buying Trends and Strategies for Tapping African-American Audiences
Presenters:    Linda D. Jefferson, Senior V.P.
                        Burrell Communications Group

                        Deborah Gray Young, Vice Pres.
                        E. Morris Communications

Today’s mix of African-American media presents numerous challenges for media buyers. With an ever-changing landscape and clients demanding more from less, what elements go into crafting an effective media strategy? How can you tap into your target customers without overspending? Research is an integral part of the media-buying process. Hear what goes into the equation from some of the nation’s most knowledgeable advertising media professionals.

2:50 Afternoon Break

3:00 African-American Advertising in the 21^st Century: How Things Have Changed

A panel of African-American advertising agency owners and senior executives will discuss the challenges and changes of advertising targeted to black consumers. Do ad campaigns still have to follow general market strategies? In what categories are budgets and media buying growing? Participating on the panel will be:

Presenters: Carol H. Williams, President
  

1:00 Blacks and Newspapers: The Latest Edition on Trends and Opportunities
Presenters:          Christine Wood, GOLD Proj. Dir.
                            Newspaper Assoc. of America

                            Hugh Brown
                            The Media Audit

One of the best-kept secrets of advertising is the reach and effectiveness of newspapers. Black households have outspent whites in the purchase of newspapers over the last five years. Learn from the latest research studies available on how to make newspaper advertising work.

2:00 African-American Marketing 101: Fulfilling the Corporate Objective

A panel of executives from major corporations marketing to black consumers will discuss how they have found success. This is a unique opportunity to hear and question those who are doing it right. Our panel will include:

                            Marty Revel, Regional Sales Marketing OperationsManager
                            BMW North America

                           Craig Gilmore, Director and Urban and Ethnic Markets
                            State Farm Insurance

                           David C. Rudd, Director Global Strategic Communications
                            Motorola, Inc.

3:00 Getting The Answers You Need: Open Q&A

This session will allow you to have our summit speakers and invited guests to address specific questions you and your company may be facing. It is intended as an exchange of ideas that will provide new insights and creative problem solving for your particular issues.

4:00    End of Summit Networking Reception

All attendees will receive with their registration copies or abstracts of these newly released research reports and publications:

The Buying Power of Black America – 2003
The Yankelovich African-American Monitor
The 2003 Ariel/Schwab Study on Black Investor Habits
Arbitron’s Urban Radio Today Report
NAA Study on African-Americans and Newspapers
U.S. Census Bureau Current Black Population Survey

Program is subject to change. Check www.targetmarketnews.com for updates.

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REGISTRATION FEE: $650 per person
Groups of three or more may register at the discounted of 10%. 
That's just $585 per person.
Registration fee will not be accepted on-site.

A limited number of rooms at the Wyndham Chicago Hotel are available at the discounted rate of $108.00 per night. For info and reservations call the hotel directly at 312-274-4403.

To receive a refund we must receive written notice of
cancellation before June 13, 2003. No cancellations
will be accepted after that date, however, your fee may be applied to other Target Market News products and events. Cancellations received within the deadline are subject to a $75 administration fee.

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