Target Market News
Presents
The
Urban
Radio
Summit
Friday, April 24th
Gain Insights and Information
from:
Arbitron, Inc.
Burrell Communications
Carol H. Williams Advertising
Kizart Media Partners
MEE Productions
Nielsen Media Research
Sanders\Wingo Advertising
Target Market News
The Media Audit
Urban Broadcasting LLC
WVON
...and more
Which companies will you be able to network with? Here's a partial list of our past attendees:
AARP
AboutThatCar.com
Alliance for Digital Equity
Allstate Insurance
American University
America Online
BET.com
BET Networks
Blackrock Digital
Blacksonville Community
BlackWeb 2.0
Blaxpedia.com
Blogging While Brown
Burrell Communications Group
Carol H. Williams Advertising
Central City Productions
Chicago Community Trust
Clear Channel
Clear Channel Chicago
Codeblack Interactive
ComLoc Corp. Communications
CR Market Surveys
Cultura
DefCulture
DIGITAS
Disney Destinations LLC
Diversity City Media
Earl G. Graves Publishing
Energi Interactive/GlobalHue
Essence Communications
FelmaleAdvertising.com
Flowers Communications Group
Footsteps LLC
Glam Media
GlobalHue Africanic
Gorilla Nation Multicultural
GPTMC
GSD&M Advertising
Greater Phila. Tourism Corp.
Hass MS&L
HP
Hunter-Miller Group
Images USA
Interactive One
iZania.com
Jacque Reid Productions
JHJ Marketing Group
Johnson Publishing Co.
Journey To Wellness.com
Kingdon Finance
L.A. Wave Newspapers
LAGRANT Communications
Lattimer Moffitt
LeeMoss Media
Leo Sullivan Multimedia, Inc.
Live 1 Media
M Passort
MacDonald's
Media Dynamics
Medina Media
Miles Ahead Entertainment
Museum of Contemporary Art
My Black Networks, LLC
Nia Enterprises
Nielsen Media Research
NNPA Advertising & Marketing
Northwestern University
Odyssey Media
OnWheelsInc.com
OurHealth Media Network
OwensMorris Communications
PCG Technology Services
Platform-A
PPS, Inc.
Providence House
QVC
REACH Media
Rick Nelson Communications
RLJ Companies
RushmoreDrive.com
SOLOROHM Associates
St. Louis American
Starcom Mediavest Group
Synovate
Terrell Tax & Planning, LLC
The Axis Agency
The Media Audit
The RLJ Companies
Time Warner
TurnerPatterson
Turning Point Magazine
TUVOnline.com
TV One
Tyscot Records
UMI
Univ. of Penn.
UniWorld Group
UrbanAdserve
UrbanForce/UniWorld Group
Vibe Magazine
Vibe Media Group
Walton|Isaacson
WATA Promotions
Weigel Broadcasting
WPWX / WSRB
ZZ Jones Group
JUST 1 DAY AWAY! LAST CHANCE TO REGISTER!
The Omni Hotel
Downtown Chicago
Learn how to tap into the billions of dollars spent
by black consumers using the No.1 media vehicle
that reaches more of them than any other!
AGENDA AND PANEL TOPICS
9:00 Welcome and Introductions
This time is set aside for all participants to introduce themselves so that you'll be able to identify the folks you want to network with during the day. Be ready to deliver your 30-second "elevator speech" on you and your company!
Presenter: Ken Smikle, President
Target Market News
10:00 RESEARCH: The Media Audit: Black Consumers' Shifting Media Habits
This session will offer attendees new research from The Media Audit on how Black consumers are using radio, TV, the Internet and other platforms to access news, information and entertainment. How does Urban Radio compete with these other devices and media in capturing and holding the attention of its audience? What does the demographic profile of the average Black radio listener look like? We'll also have the latest research on young listeners from the just released Urban Youth Lifestyle Study II.
Presenters: Hugh Brown, Director of Urban Marketing
The Media Audit
Ken Smikle, President
Target Market News
11:00 AUDIENCE & RATINGS: Arbitron Research and PPM's Impact
This session will review the latest changes that Arbitron has introduced with its Portable People Meters. We'll also explore how Urban Radio can use the new technology effectively in how it portrays the listening habits of African-American audiences.
Presenter: Julian Davis, Director of Urban Outreach
Arbitron, Inc.
12:00 LUNCH AND NETWORKING
1:00 Why Urban Radio Needs To Tap Social Networking Tools
Facebook. Twitter. Mobile. E-blasts. Are these digital and social networking platforms being used effectively by your station and programs to the best advantage? Learn how to put these tools to use in connecting with your audience in ways that can be monetized. Our panel will discuss winning ideas that can be easily adopted for success.
Panelists: To Be Announced
1:45 Trends in Music, Talk/News and Information Formats
What are the next programming opportunities for Black-oriented radio? Success is being found in new talk, music and information formats, but what are audiences responding to today? Our panel will discuss what they anticipate on the programming horizon.
Panelists: Melody Spann Cooper, President & General Manager
WVON Chicago
Marv Dyson, Founding Partner
Urban Broadcasting LLC
Tony Gray, President/CEO
Gray Communications
2:45 Advertising - Part One: Selling Urban Radio in the 21st Century
Panelists: Sherman Kizart, Managing Director
Kizart Media Partners
Reggie Denson, Sr. Vice President
Katz Marketing Solutions
3:30 Advertising - Part Two: Challenges & Changes from the Marketer's Perspective
This panel will allow marketers and ad agencies to share their insights on how they use Urban Radio to reach Black consumers. It will also include senior sales executives from Urban radio who will share ideas on developing a relationship between stations and advertisers.
Panelists: Bob Wingo, CEO & President
Sanders\Wingo Advertising
Agency Clients: AT&T, State Farm, General Motors, U.S. Postal Service
Deborah Gray Young, Director of Media
Burrell Communications Group
Agency Clients: Toyota, McDonald's, P&G
4:30 END OF SUMMIT / NETWORKING RECEPTION
(Program subject to change)
Early Registration Discount Rate Extended! Register Now!
If received by April 23, 2009: $100 per person
NO REGISTRATIONS ACCEPTED AFTER THURSDAY, APRIL 23rd
Registration of groups of four or more receive a 10% discount per person.
Participants must register in advance. Registration will not be accepted on-site.
CLICK HERE FOR SECURED ONLINE REGISTRATION
Click here for sponsorship opportunities
HOTEL ACCOMMODATIONS
Registration fee does not include hotel accommodations. Ask for the Target Market News event rate when making your reservation.
To make reservations, contact the hotel directly at:
Omni Chicago Hotel
676 North Michigan Ave.
Chicago, Illinois 60611
Phone: (312) 944-6664
Space is limited for this event.
Target Market News Summits
usually reach sold-out capacity.
Early registration is encouraged.
For more information, e-mail Target Market News at
info@targetmarketnews.com, or call
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