Frequently requested data on African American consumers
Buying Power:
$602 Billion (2002)
Black U.S. Population:
37.7 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 130 billion
- Food 52.4 billion
- Cars/Trucks 48.7
- Clothing 22.3 billion
- Health Care 14.5 billion
Burrell and Carol H. Williams Advertising partner with Publicis Groupe and Grey Global Group
CINCINNATI, June 13 /PRNewswire/ -- The Procter & Gamble Company today announced the expansion of existing relationships with two African American agencies effective July 1, 2003. To support P&G's continuing efforts to reach African American consumers, Burrell and Carol H. Williams Advertising will take on additional assignments for a variety of P&G's brands.
P&G's two agency partners, Grey Global Group and Publicis Groupe S.A., will manage the relationships on behalf of P&G to offer holistic marketing support to several brands. Publicis Groupe S.A. will leverage the expertise of Burrell, currently part of Publicis Groupe S.A. Grey Global Group will form a new alliance with Carol H. Williams Advertising.
"We are pleased that our agency partners are forming these innovative relationships with best-in-class African American agencies," said Jim Stengel, P&G's global marketing officer. "Expanding our relationships with Burrell and Carol H. Williams Advertising makes good business sense. Through these partnerships, we will find more effective and integrated ways to better build our brands with African American consumers."
"The ability to win with the African American consumer is critical to our long-term business growth," said Rob Steele, president, P&G North America. "African Americans represent about 13% of the U.S. population and over $646 billion of the total buying power."
The work conducted by Burrell and Carol H. Williams Advertising will be included as part of the brands' holistic and integrated marketing approach. Assignments include the following:
- Leo Burnett, owned by the Publicis Groupe S.A., will partner with
Burrell on Always(R), Cheer(R), Gain(R) and Tampax(R).
- Publicis Worldwide, owned by the Publicis Groupe S.A., will partner
with Burrell on Bounty(R) and Charmin(R).
- Saatchi & Saatchi, owned by the Publicis Groupe S.A., will partner with
Burrell on Crest(R), Folgers(R), Iams(R), Luvs(R), Pampers(R) and
Tide(R).
- Grey will partner with Carol H. Williams Advertising on Cover Girl(R),
Pantene(R), and Pringles(R).
- Carol H. Williams Advertising will be assigned the Texture & Tones(R),
a new beauty care brand aimed at meeting the needs of African American
women.
"This is a groundbreaking initiative for the industry," stated Thomas J. Burrell, chief executive officer, Burrell. "We applaud P&G for this significant step towards winning with African American consumers."
"It is an incredibly exciting time for advertisers. Once again, P&G has stepped up as a leader in the industry by creating a paradigm shift in strategic relationships," said Carol H. Williams, chief executive officer, Carol H. Williams Advertising. "This brilliant move will serve in evolving the way we market to African American consumers. P&G recognizes the impact of African Americans' buying power and the overall influence African American consumers have on other markets."
About P&G
Two billion times a day, P&G brands touch the lives of people around the world. Some of the nearly 300 P&G brands consumers know and use with confidence in over 160 countries around the world include: Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R). The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
About Burrell
Burrell is a full-service marketing communications company with offices in Chicago and Atlanta. In business for more than thirty years, Burrell is a leader in understanding and motivating consumer behavior in the African- American and Yurban(R) markets. The agency's Client roster includes P&G, McDonald's, Toyota, Coca-Cola USA, Verizon, Sears, and others.
About Carol H. Williams Advertising
Carol H. Williams Advertising, founded in 1986, is an independent, full service advertising and marketing agency that specializes in developing integrated strategic marketing plans and innovative advertising for the African American market. CHWA strategically builds advertising campaigns by understanding the African American consumer and reflecting insights learned through research translated into arresting creative. Our client list includes General Motors, Procter & Gamble, Coors Brewing Company, Albertsons, Allstate Insurance, Luster Products, Federal Express and Bank of America. For more information please visit our website www.carolhwilliams.com .
About Grey Global Group
Grey Global Group ranks among the largest global marketing communications companies in the world. Grey Global Group operates branded independent business units in many communications disciplines including general advertising, public relations/public affairs, direct marketing, Internet communications, healthcare marketing, and on-line and off-line media services.
About Publicis Groupe S.A.
Publicis Groupe SA (Euronext Paris: 13057) is the world's fourth largest communications group, according to AdAge's ranking of April, 2003 as well as world leader in media counsel and buying, according to RECMA's ranking of January 2003. Its activities span 109 countries on six continents.
Publicis Groupe activities cover advertising, marketing services, media counsel and buying, media sales and specialized communications. These include public relations, corporate and financial communications, multicultural and healthcare communications.
Did you miss the fourth annual Black Consumer Research and Advertising Summit? Now you can own the hardcopy of all the presentations made at one of the industry's most anticipated annual events!
You'll get over 300 pages of the latest statistics, trends and analysis on the African American consumer market.
DATA FROM THE BEST IN THE BUSINESS!
Speakers at this year's Summit:
Hugh Brown / The Media Audit
Oveda Brown / Scarborough
Barry Cooper / BlackVoices.com
Julian Davis / Arbitron
Morris Davis / M. Davis & Co.
Ron Franklin / GlobalHue
Valerie Graves / UniWorld
Craig Gillmore / State Farm
Mellody Hobson / Ariel Capital Mgt
Linda Jefferson / Burrell
Dwight Johnson / Census Bureau
Renetta McCann / Starcom
Pepper Miller / Hunter-Miller Group
Chuck Morrison / UniWorld
Marty Revel / BMW North America
David Rudd / Motorola
Ken Smikle / Target Market News
Launa Thompson / WGCI Chicago
Omar Wasow / BlackPlanet.com
Carol Williams / Carol H. Williams Advertising
Christine Wood / Newspaper Assoc. of America
Deborah Gray Young / E. Morris Communications
Your research library is not complete and up-to-date without this invaluable reference on the African-American market.
Click here to read the topics covered
Click here to order your copy today!