Target Market News will host the 2009 African American Internet Marketing Summit on Thursday, Nov. 19th in Chicago at the Wyndham Hotel downtown. The all-day conference -- the only such gathering of its kind in the nation -- will feature some of the industry's leading executives and companies in marketing, advertising, media, technology and research.

"Think of this as the 2.0 version of our 2008 Internet Summit," said Ken Smikle, President of Target Market News. "We added marketing to the title because we're putting an emphasis on how the Internet and digital platforms reach the $800 billion African American consumer market. With the boom in social media, there needs to be more dialogue on how marketers continue to explore and use the hundreds of targeted digital media platforms available to remain competitive. The financial opportunities are too great to ignore -- especially in this economic climate."


  DEADLINE FOR REGISTRATION DISCOUNT EXTENDED!

CLICK HERE FOR ONLINE REGISTRATION FORM


Invited Ad Agency Presenters Include:
Burrell Communications
Carol H. Williams Advertising
Commonground
FUSE Advertising
GlobalHue
UniWorld Group

Invited Media Company Presenters Include:
Arbitron Inc.
BET Networks
BlackWeb 2.0
Clutch Magazine
Commonground
EbonyJet.com
Essence.com
Interactive One
LeeMoss Media
Nielsen Online
Scarborough
TheGrio.com
TheLoop21.com


Among the companies participating at the sold-out 2008 Summit were America Online, BET Networks, Black Web 2.0, Codeblack Interactive, Google, Interactive One, Nia Enterprises, Reach Media, Synovate and TUV Media.

Research continues to point to the growing importance of African-Americans and digital media. Recent studies have found that nearly half of all African Americans have access to the Internet; that blacks are the most active segment of those who access the Internet from a mobile device; and 11 percent of all bloggers are African-American.

The issues that will be addressed by panels of experts at the Summit include:

Case Studies of How Leading Companies Market to Blacks Consumers on the Net

What's the Latest Research Reveals About Internet Usage

The Obama Factor: Internet Lessons For Savvy Marketers

Marketing to African Americans Through Targeted Social Media

What the Loss of RushmoreDrive.com Signals to Digital Platforms

Engagement vs. Traffic: What National Advertisers Value Most

How the Internet Empowers Black Women Consumers

Are Local Advertisers Being Ignored as Revenue Opportunities?

Digital Decisions: Is Your Content Audience or Advertiser Driven?

How Black Media Has Incorporated and Adapted to the Web

The hours for specific panels and presentations will be posted shortly. The Summit hours on Thursday, Nov. 19 are from 8:00 AM to 4:00 PM.

Participants must register in advance. Registration will not be accepted onsite. Attendees should contact the Wyndham Hotel Chicago at 312-257-0300 to take advantage of discount rates for the Summit.

(Click here for Sponsor Information)


CLICK HERE FOR ONLINE REGISTRATION FORM

Early Registration Discount Extended!!
Register Today and Save $25

$99 per person if received on or before November 19, 2009:

Registration of groups of three or more receive a 10% discount per person.

Groups may also take advantage of the early registration discount.

To request a refund we must receive written notice of cancellation before November 13, 2009. No cancellations will be accepted after that date, however, your fee may be applied to other Target Market News products and events. 

Cancellations received within the deadline are subject to a $10 administration fee.

Program and schedule is subject to change.

Registration does not include hotel accommodations. To take advantage of Summit rates of $179 per night at the Wyndham Chicago Hotel, call 312-257-0300 and ask for the Target Market News rate.

Registration checks should be made payable to Target Market News, 228 S. Wabash Ave., Suite 210, Chicago, IL 60604.

For further information, contact Ken Smikle at Target Market News, 312-408-1881 or ken@targetmarketnews.com.

Back to Target Market News homepage