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Facts on Blacks
and the Net Black households spent $2.9 billion on computer hardware, software and Internet access in 2007 40.6% of African-Americans now shop online, compared to 27.1% five years ago 43% of African Americans have broadband service at home Blacks are 69% more likely than whites to have listened to music on the Web 71% of black Americans have cell phones Blacks are 45% more likely than whites to have played a game on the Web 34% of blacks send or receive a text message on a typical day 54% of African American Internet users have accessed the Net on their cell phone 51% of African-Americans have used the Internet to get information about a job, compared to 37% of whites who have done so Sources: Target Market News, Synovate, Pew Research Center, The Media Audit |
Due to
overwhelming demand, registration has re-opened!! A limited number of additional openings are now available. CLICK HERE FOR SECURE ONLINE REGISTRATION FORM New Larger Summit Site The Omni Hotel Michigan Avenue Downtown Chicago Network and negotiate with the Industry's Most Influential Executives and Decision Makers Make plans to attend the first annual African-American Internet Summit to be hosted Target Market News. The all-day conference -- the only such gathering of its kind in the nation -- will take place in Chicago, IL on Thursday, Oct. 30, at the Omni Hotel in downtown Chicago and is expected to attract 200 professionals from marketing, advertising, media and research. The Summit will bring together leading consumer marketers, advertising agencies, and Internet-based companies in a long-overdue, comprehensive examination of how African-American consumers utilize the Web for information and entertainment. The latest studies reveal that the so-call "digital divide" between black and white consumers has disappeared, and African-American households are among the most desirable segment sought by Corporate America. Hear Presentations From: AllHipHop.com BET.com BlackWeb 2.0 Burrell Communications Lee Moss Media Reach Media RushmoreDrive.com Synovate Target Market News The Media Audit The Axis Ad Agency UniWorld Group ...and more [Click here for sponsorship opportunities] SUMMIT AGENDA Thursday, October 30, 2008 8:45 Welcome and Introductions Ken Smikle - Target Market News 9:00 The Latest Research on African-American Internet Usage and Preferences This session will offer presentations of new research data on how African-Americans are engaged with computing and the Internet. Our panel will offer analysis of the latest statistics from The Media Audit, Synovate, Target Market News and others and examine the trends revealed by these studies. Presenters: Denise Marks, Vice President of Diversity Research, Synovate Hugh Brown, Director of Urban Marketing, The Media Audit 10:00 Measurement Metrics: Setting Standards for Counting Black Web Traffic Web sites that target African-American audiences are facing the same challenges that traditional black media outlets have long had to address. This panel will look at whether the means being used by Nielsen Net Ratings, ComScore and others are fair and accurate when applied to the African-American segment. Presenters: Nielsen Online (TBA) ComScore (TBA) 11:00 Multicultural Marketing in the Digital Space: A Google Perspective As clients' budgets shift more and more to online efforts, the need for marketers to develop multicultural marketing expertise in the digital space has never been more important. New tools and applications developed by Google, some only a few months old, now make marketing to these consumers more precise and measurable than ever. This discussion will center on some of these tools as well as key digital strategies to reach this important consumer segment. Presenter: Donald Moore, Agency Team Leader, Google 12:00 A Networking Lunch for Summit Attendees A Presentation from RushmoreDrive.com 1:00 Selling to Black Consumers Via the Net: The Advertisers' Perspective What is it that advertisers and their ad agencies are looking for from African-American Web sites? What kind of digital marketing strategies are agencies initiating on their own? We'll ask a panel of those marketers that are already tapping the power of the Internet to discuss their strategies and considerations. Presenters: David Rudd, Vice President, The Axis Agency Clients: American Airlines, General Motors, U.S. Army, Rush Card, Macy’s Adam Goldman, Director of Interactive, UrbanForce/UniWorld Group Clients: Ford-Lincoln-Mercury, Burger King, Home Depot Janet Rolle, Executive Vice Pres., Chief Marketing Officer, BET Networks Carl Izzi, President, Energi/GlobalHue Clients: Wal-Mart, Chrysler, U.S. Navy 2:00 Content vs. Community: How to Build a Successful Black-Targeted Web Site What's the key to creating a Web site that's able to achieve financial success? How much traffic do you need to appeal to advertisers? Which is more important, content or creating social networks? This panel of varied black-targeted Web site operators will talk about what it took to get where they are. Presenters: Barry Cooper, Vice President of Interactive, REACH Media Denmark West, President, Digital Media, BET Networks Dante Lee, Partner, LeeMoss Media / President, Diversity City Media Eric Easter, Chief of Digital Strategy, Johnson Publishing Company Smokey Fontaine, Chief Content Officer, Interactive One 3:00 Creating Your Advertising Sales Strategy What should you consider before and after you sign up with an advertising network? Would you be better off being your own sales rep? Listen to the experiences of panelists that have taken both paths to learn what will work best for your Web site. Presenters: Susan Morgan, Accountant Executive, Gorilla Nation Jemilah Barnes, Vice President, AllHipHop.com 4:00 African-Americans and Digital Media: The Next Big Thing Since African-Americans are traditionally early adopters of new technologies, can they make a difference in the success of cellular/mobile or VOD as the next marketing opportunity? Will streaming video lead to viable mass media alternatives for advertisers? How will online consumer research grow? We'll wrap up our Summit with a discussion of these possibilities. Presenters: Bryan K. Mattox, Vice President Urban Marketing, Burrell Communications Group. Clients: Toyota, McDonald's, Procter & Gamble, General Mills Cheryl Mayberry McKissack, President and CEO of Nia Enterprises Jason Smikle, Director, TUVOnline Quincy Newall, President, Codeblack Interactive Markus Robinson, General Manager, BlackWeb 2.0 (Program subject to change) Registration Fees: Early Registration Rate Now Available! Save $50 - Register Now If received by Oct. 10, 2008: $175 per person If received after Oct. 10, 2008: $225 per person NO REGISTRATIONS ACCEPTED AFTER TUESDAY, OCT. 28TH Registration of groups of four or more receive a 10% discount per person. Participants must register in advance. Registration will not be accepted on-site. CLICK HERE FOR SECURE ONLINE REGISTRATION FORM HOTEL ACCOMMODATIONS In response to the overwhelming demand to attend the African-American Internet Summit, we have moved to the Omni Hotel on Michigan Avenue in Downtown Chicago. The Omni has also made available any available room at the hotel on Oct. 29th - 30th at a conference rate of $229 per night. To make reservations, contact the hotel directly at: Omni Chicago Hotel 676 North Michigan Ave. Chicago, Illinois 60611 Phone: (312) 944-6664 Tell reservations you are attending the Target Market News conference. Space is limited for this event. Target Market News Summits usually reach sold-out capacity. Early registration is encouraged. Click here for sponsorship opportunities For more information, e-mail Target Market News at info@targetmarketnews.com, or call 312-408-1881. Click here to return to homepage |
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