Target Market News
Presents
The 2004
African-American Magazine Summit

 ONE DAY ONLY!
Tuesday, May 4th, 2004
New York University
The Kimmel Center
New York, New York

The second annual symposium for
publishing and marketing executives
to examine the latest research, trends and
opportunities for African-American magazine
publishers and advertisers

This symposium is presented in cooperation with
New York University’s Center for Publishing

Exchange ideas and learn from these
leading publishers and advertising firms:

African Americans On Wheels
American Legacy Magazine
Black Collegian Magazine
Black Enterprise Magazine
E. Morris Communications
Essence Magazine
Footsteps Group Ad Agency
Gospel Today Magazine
IMDiversity.com
Johnson Publishing Co.
Matlock Advertising and PR
SWG&M Advertising
Target Market News
The Media Audit
UniWorld Group
…and more

TOPICS TO BE COVERED:
- Advertising Sales
- Start-up Capital
- Circulation & Distribution
- Reader and Advertising Research
- Event and Internet Revenue Streams
- Advertising Sales Reps
PLUS: The creation of The African-American Magazine Publishers Association

SUMMIT SCHEDULE

TUESDAY, MAY 4th, 2004

8:30 Registration Check-in and Continental Breakfast

8:45 Welcoming Remarks

9:00 The African-American Magazine Market: Interpreting the latest trends and research data

This session will offer new research examining how black consumers’ relationships with magazines are growing and changing.  An analysis will be presented of how black-oriented magazines fare against all titles in attracting advertising. Data from research conducted by Target Market News, Johnson Publishing Co., Publishers Information Bureau and others will be presented

10:00 Finding capital for start-ups, expansions and acquisitions

The most successful black magazines in the nation all started with less than $1 million. But an investment of more than $30 million couldn’t guarantee success for others. So just how much capital do you need to make your magazine a success? And where can you get it from? Find out from our panel of publishers, investors and financial gurus about ways to get the funding your publication needs.

11:00 Circulation choices: Newsstands, controlled circulation and supplements

There’s more than one way to get your magazine into the hands of your target audience. Perhaps the road to success for your publication consists of multiple means of distribution. Hear ideas from publishers that are using traditional and innovative distribution strategies to reach readers.

Events and The Net: Finding revenues beyond the printed page

The tightening advertising market has forced all publishers to look to additional means of raising revenues.  Virtually all magazines have found it necessary to offer television shows, promotional events, online access, conferences and other vehicles to advertisers. Discover from those who have done successfully how to expand your magazine’s revenue streams.

12:00 Lunch and Keynote Address

1:00 Advertising success stories: The sellers’ perspective

How do you cut through the competition and achieve selling success with advertisers? What is your competition doing that you’re not? Regardless of your magazine’s size or history, there are tried and true methods that can produce results. This session will offer trade secrets from top-rated publishers and advertising sales directors on what’s required in today’s marketplace.

2:00 Advertising sales: What ad agencies and clients are looking for

What do advertisers want? Events, exclusivity, access to your Web site and databases. Is it possible to make your magazine indispensable? If it seems like every day brings a new demand from advertisers, then this session will offer you new insights. Hear the answers directly from the source when our panel discusses the challenges and needs that form advertising strategies.

3:00 Who should sell your advertising? How to choose a sales force

There is perhaps no more critical decision to be made by publishers than choosing who will be responsible for reaching your magazine’s advertising goals. Finding and retaining productive sales people is an on-going concern. Should you look for an outside sales rep firm? What kind of professional experience should prospective salespersons have? How large does your sales force have to be? Gain insight into these questions by exchanging ideas with some of the best sales people in the business.

4:00 Organizational Forum: The African-American Magazine Publishers Association

In response to magazine publishers who attended our 2003 Fall Summit, we are hosting the first organizational session for the creation of a new trade association. This will be a discussion open to all African-American magazine publishers and professionals and will include a review of proposed by-laws, guidelines and resolutions.

5:30 Networking Reception

Program is subject to change


 STILL NEED A REASON TO REGISTER? CLICK HERE! 


HOW TO REGISTER

By Phone
Call Target Market News at 312-408-1881 with your
American Express, VISA or MasterCard number.

By Fax
Print this page, fill in the information below and
fax the page to Target Market News at 312-408-1867.

By Internet
Use our secured online registration form on our Web site by clicking here.

By Mail
Print and fill out this page and mail it with a check, money order to Target Market News, 228 S. Wabash Ave., Suite 210, Chicago, IL 60604


REGISTRATION FEE:    $250 per person if received by April 23, 2004
                                    $350 per person if received after April 23, 2004

REGISTRATION FEE INCLUDES:
- All meals, refreshments and receptions
- Summit Workbook with hard copies of speakers' presentations
- The latest research data from Target Market News and the Magazine Publishers Assoc.
- Contact information for all speakers and attendees

Registration fees will not be accepted on-site.

Space is extremely limited and cannot be increased. Our last Summit was sold out. Call and reserve your registration today.

To receive a refund we must receive written notice of cancellation before April 23, 2004. No cancellations will be accepted after that date, however, your fee may be applied to other Target Market News products and events. Cancellations received within the deadline are subject to a $25 administration fee.

SUMMIT LOCATION AND ACCOMMODATIONS

The Kimmel Center
New York University
60 Washington Square South (also known as West. 4th St.)
at the corner of LaGuardia Place (the same as Fifth Ave.)
New York, NY 10012
Tel. 212 998-4900

Click here for specific travel directions to the NYU campus

Most of the hotels in the Greenwich Village / NYU campus area tend to small in size and in the number of rooms available. If you chose to stay at a hotel in Midtown (34th - 55th Streets), a cab ride to the Kimmel Center will cost around $8-10.

We suggest that you use one of the Internet sites, such as Hotels.com to review selections. Use New York University as your destination. While we don't recommend any particular hotel, here is a sample for you to consider:

Hotel Thirty Thirty
30 East 30th Street

Holiday Inn Martinique
49 West 32nd Street

The Gershwin
7 East 27th Street



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Please register me for the 2004 African-American Magazine Summit


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