Time & Life Building
New York, NY
This is the industry's only symposium
examining the latest research, trends and opportunities for
African-American magazine publishers and advertisers
Hear Presentations from:
Carol H. Williams Advertising
Johnson Publishing Co.
Media Economic Group
On Wheels Inc.
Target Market News
TO BE COVERED
- Improving Advertising Sales
- Building Your Magazine’s Brand
- Successful Website Strategies
- Opportunities From Editorial
- The Latest Black Magazine Research
WELCOME TO THE ULTIMATE MAGAZINE PUBLISHING WORKSHOP!
Bring your most pressing business challenges and have them addressed by
the collective expertise of the publishing and advertising executives
attending our Summit. Each topic will be explored in-depth by our
discussion leaders and engage our attendees to contribute their own
insights. You’ll want to be part of this day-long workshop that gives you the
opportunity to get ideas and answers to your specific publishing issues.
Challenges to be tackled:
Friday, November 16, 2007
9:00 Research: Getting The Latest Black Magazine
- Who are the biggest advertisers in black magazines and what did they
- Are black consumers still reading and buying magazine as before?
- Getting answers to your questions
Discussion Leaders: Carlos Pelay, Media Economic Group
Ken Smikle, President – Target Market
Success is all about research, and you can get the information you
need to plot your magazine's business strategy by attending this session.
Hard-to-find data on black magazine advertisers and readers will be
presented by those who know it best.
10:00 The Magazine Start-Up: Money vs. Creativity
/ New School vs. Old School
- Do you have to have investors to start a magazine?
- Should you be starting and magazine or a Website?
- Should you publish monthly, bi-monthly, quarterly or annually?
- How do you build a virtual magazine publishing company?
Discussion Leaders: Len Burnett, Group Publisher – Uptown Magazine
Kenard Gibbs, Group Publisher –
Ebony & Jet Magazines
The most successful black magazines in the nation all started with less
than $1 million. But an investment of millions hasn't guarantee
success for others. How do you determine if the title you want to launch
in is viable? Should you start out as a Web site? How much capital will
you need to make your magazine a success? Get answers and insights on
these and other issues from our discussion leaders.
11:00 Magazine Development: Giving Your Audience
What They Want
- Which comes first, your vision or what readers want?
- How do you identify a niche for your magazine idea
- Is what advertisers want taking over your magazine’s content?
Discussion Leader: Kyle Donovan, Publisher – NV Magazine
So you have an idea for the next big thing in black magazines. Are you
sure? How do you test the concept? How do you assess the competition?
There are a number of African-American publishers who have found success
with very specialized magazines. Hear their advice on identifying and
going after an untapped market successfully.
12:00 Networking Lunch
1:00 Advertising Sales: What in the World Are You Selling?
- What do advertisers want to hear?
- What’s missing from our media kit?
- Pages vs. sponsorships vs. Website
- Demographics vs. circulation
Discussion Leaders: Kay Lucas, Carol H. Williams Advertising
Jeff Burns, Assoc. Publisher – Johnson
With budget tightening, and technology threatening, is it possible to
make your magazine stand out from the crowd with advertisers? Even with competition from all corners, many
advertisers say that
black magazines can play a vital in their media and marketing strategy.
Join the discussion as we offer in-depth expertise on how you can meet the challenge.
2:00 Circulation: Old and New Ways of Reaching
- Can you survive without newsstand sales or subscribers?
- Can you survive without an ABC audit?
- How many readers guarantee a magazine’s success?
Discussion Leader: Randi Payton, Publisher – African-Americans On
With postal rates rising, and the Internet drawing more and more potential
magazine readers, publishers are exploring alternative ways of reaching
their audiences. Can you successfully utilize distribution strategies that
don't depend on newsstands or subscribers for success? Hear from our
discussion how some publishers have done it.
3:00 Business Development: Ten Big Opportunities
You’re Not Tapping Into
- How publishers used ideas from the 2006 Summit
- Moving outside of your comfort zone
- Bartering with other black magazine publishers
- Positioning your magazine’s identity
- Finding the Next Big Idea
Discussion Leaders: Ken Smikle, President -- Target Market News
Sheila Harris, Public Relations Manager - Essence Magazine
4:00 Post Summit Reception
(Program is subject to change)
Click here to use our secured online
REGISTRATION FEE: $199 per person must be received by
Nov. 14, 2007
YOU MUST PRE-REGISTER
NO REGISTRATIONS WILL BE ACCEPTED ON-SITE
REGISTRATION FEE INCLUDES:
- All meals, refreshments and receptions
- Hard copies of speakers' presentations and industry research
- Contact information for all speakers and attendees
You must pre-register. Registration will
not be accepted on-site.
Space is extremely limited and cannot be increased. Our last Summit was
Secure your registration as soon as possible.
HOW TO REGISTER
Call Target Market News at 312-408-1881 with your
American Express, VISA or MasterCard number.
Print this page, fill in the information below and
fax the page to Target Market News at 312-408-1867.
Use our secured online registration form on our Web site by
Print and fill out this page and mail it with a check, money order to
Target Market News,
228 S. Wabash Ave., Suite 210, Chicago, IL 60604
To receive a refund we must receive written notice of cancellation
before November 9, 2007. No cancellations will be accepted after that
date, however, your fee may be applied to other Target Market News
events and publications. Cancellations received within the deadline are
subject to a $25 administration fee.
The Time & Life Building
1271 Avenue of the Americas (Sixth Ave.)
Between 50th and 51st St.
New York, NY 10020
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