AFRICAN-AMERICAN
MAGAZINE SUMMIT SCHEDULE

Tuesday, November 15, 2005

8:00 Registration and Continental Breakfast

8:45 Welcome and Overview

                              Ken Smikle, President
                              Target Market News

                              Debra Langford, Executive Director/Strategic Sourcing
                              Time Warner Inc.

9:00 The African-American Magazine Market: Interpreting the latest trends and research data

This session will offer new research examining how black consumers’ relationships with magazines are growing and changing.  An analysis will be presented of how black-oriented magazines fare against all titles in attracting advertising. Research data from Target Market News and other sources will be presented.

Presenter:             Aiesha Powell, Research Director
                                Johnson Publishing Co.


10:00 The Relationship Between Editorial Excellence and Business Success

Tending to the business needs of their publication causes some publishers to neglect the importance of editorial planning to business success. How should you go about fine-tuning or changing your magazine's editorial thrust? How do you deliver excellence on a tight budget? What role does your Web site play in maximizing your content's value? We'll explore the connection between editorial and business objectives with a panel that includes publishers and editorial managers.

Panelists:              Sheryl Tucker, Executive Editor
                                Money Magazine

                                Derek T. Dingle, Vice President , Executive Editor
                                Black Enterprise Magazine

                                Angela Burt Murray, Editor-in-Chief
                                Essence Magazine
               
10:50 Morning Break


11:00 Grabbing the Internet Dollars and Other Ways to Leverage Your Brand for Cash

The tightening advertising market has forced all publishers to look to additional means of raising revenues.  Virtually all magazines have found it necessary to offer television shows, promotional events, online access, conferences and other vehicles to advertisers. Discover from those who have done successfully how to expand your magazine’s revenue streams.

Panelists:              Roy S. Johnson, Assistant Managing
                                Sports Illustrated

                                Tariq Muhammad, Director-Interactive Media
                                Black Enterprise  

12:00 Lunch Presentation: Establishing Your Magazine’s Brand Identity

Presenter:             Michelle Ebanks, President
                                Essence Communications


1:00 Creative Solutions to  the Challenges of Start-Ups, Acquisitions and Growth

The most successful black magazines in the nation all started with less than $1 million. But an investment of more than $30 million couldn’t guarantee success for others. So just how much capital do you need to make your magazine a success? What other strategies can be employed to get our publication off the ground? Find out from our panel about ways to get the funding and alliances your business needs.

Panelists:             Ed Avent, Publisher
                               Heart & Soul Magazine

                               Rodney Reynolds, Publisher
                               American Legacy Magazine
 
                               Caleen Burton-Allen, Publisher
                               ONYXStyle Magazine

2:00 Advertising from the Seller’s Perspective: Putting Your Best Foot Forward

There is perhaps no more critical decision to be made by publishers than choosing who will be responsible for reaching your magazine’s advertising goals. Finding and retaining productive sales people is an on-going concern. Should you look for an outside sales rep firm? What kind of professional experience should prospective salespersons have? How large does your sales force have to be? Gain insight into these questions by exchanging ideas with some of the best sales people in the business.

Panelists:              Jeff Burns, Senior Vice President
                                Johnson Publishing Co.

                                Barbara Britton, Vice President and Associate Publisher, Sales
                                Essence Magazine

                                Lawrence Cooke, Senior Vice President / Advertising & Marketing
                                Black Enterprise Magazine

                               Beverly Coley Morris, President
                               Almae Publishers Representatives

                               Carol Watson, President
                               CW & Partners


2:50 Afternoon Break

3:00 Advertising From the Media Buying Perspective

How do you cut through the competition and achieve selling success with advertisers? What is your competition doing that you’re not? Regardless of your magazine’s size or history, there are tried-and-true methods that can produce results. This session will offer trade secrets from top-rated media strategists on what’s required in today’s marketplace.

Panelists:              Deborah Gray Young, Vice President/Director of Media and Strategic Services
                                E. Morris Communications
                                Clients: Wal-Mart, Tyson Foods, American Family Insurance

                                Robert Tassie, President
                                Unity Media
                                Clients: Western Union, Honda, Kraft, HUD, Johnson & Johnson, NitroMed


4:00 What Ad Agencies and Clients Are Truly Looking For

What do advertisers want? Is it possible to make your magazine indispensable? If it seems like every day brings a new demand from advertisers, then this session will offer you new insights. Hear the answers directly from the source when our panel discusses the challenges and needs that form advertising strategies.

Panelists:           Verdia Johnson, President
                             Footsteps
                             Clients: Mercedes Benz, Lowe’s Home Improvement, Exxon Mobil, AARP, Alcon Labs,

                             Dana Wade, President
                             SpikeDDB
                             Clients: Pepsi, State Farm, TNT, Tanqueray, Royal Carribbean

                       Leontyne Brown, Advertising Director
                      Brand Jordan / Nike

                              Camellia Ware, Director of Media Services
                              UniWorld Group
                              Clients: Ford, Lincoln-Mercury, Home Depot, AstraZeneca, Colgate-Palmolive, HSFB

5:00 End of Summit Reception

 (Program is subject to change)


HOW TO REGISTER

  (REGISTRATION IS CLOSED)  

By Phone
Call Target Market News at 312-408-1881 with your
American Express, VISA or MasterCard number.

By Fax
Print this page, fill in the information below and
fax the page to Target Market News at 312-408-1867.

By Internet
Use our secured online registration form on our Web site by clicking here.

By Mail
Print and fill out this page and mail it with a check, money order to Target Market News,
228 S. Wabash Ave., Suite 210, Chicago, IL 60604

 Early Bird Discount Extended! 

REGISTRATION FEE:    $200 per person if received by November 11, 2005
                                    YOU MUST PRE-REGISTER
                                    NO REGISTRATIONS WILL BE ACCEPTED AFTER NOV. 11TH

REGISTRATION FEE INCLUDES:
- All meals, refreshments and receptions
- Summit Workbook with hard copies of speakers' presentations and industry data
- The latest research data from Target Market News and the Magazine Publishers of America
- Contact information for all speakers and attendees

You must pre-register. Registration will not be accepted on-site.

Space is extremely limited and cannot be increased. Our last Summit was sold out.
Secure your registration as soon as possible.

To receive a refund we must receive written notice of cancellation before November 1, 2005. No cancellations will be accepted after that date, however, your fee may be applied to other Target Market News products and events. Cancellations received within the deadline are subject to a $25 administration fee.

SUMMIT LOCATION
The Time & Life Building
1271 Avenue of the Americas (Sixth Ave.)
Between 50th and 51st St.
New York, NY 10020



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