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Target Market News
Presents
TEN REASONS WHY YOU
MUST ATTEND
The 2004
African-American
Magazine Summit
May 4th, 2004
New York University
Kimmel Center
New York, New York
It may not have
been in your budget. You forgot to put in on
your calendar. You heard how great the first Summit was, but
this one slipped your mind. Maybe you just have not given much
thought to why you must attend this summit.
Here are the most important reasons:
1.
It’s Historic!
How many
times as a professional do you get the opportunity to be a part of
something that changes the course of business and shapes the future? Make
sure you're in attendance when the first organizational meeting is held to
form a new trade association devoted exclusively to African-American
magazines and black magazine professionals. You’ll want to say that you were
there when it happened.
2.
New Research!
Looking for
new information that can improve the prospects for your magazine’s
success? By attending this Summit you’ll walk away with a workbook full of
new research data about African-American consumers and how magazines fit
into their lives. This is data you’ll use everyday in ad sales, strategic
planning and business development. And it’s all paid for with your
registration fee.
3.
Selling
Opportunities!
Did you
know that African-American magazines attracted more than $400 million in
advertising from national accounts alone last year? How much of that did
your title receive? What do the other publishers know that you don’t know?
These may be the most important questions you’ll find answers for at the
African-American Magazine Summit.
4.
Fantastic
Networking!
Some
successes require more than phone calls and emails. For the first time,
you’ll be among top executives from publishing, advertising, marketing and
research
–
all in one room, all talking about and looking for new ideas for doing
business with black magazines and their readers. If you’re not there, will
anyone be talking up your publication?
5.
Professional
Training!
Is there
someone on your staff that needs a quick education on the unique field of
the African-American magazine market? What better way to learn what
advertisers are looking for and what the best publishers are doing to
address challenges! You may not need this kind of training, but someone
who works for you might benefit from it.
6.
Inside Information!
Is there a
magazine your ad agency doesn’t know about that would be perfect for your
client's new strategy? Which magazine is working on the next big
acquisition? Is there a merger in the works that will effect your
publication? What new title is about to be launched? Who’s getting ready
to make a move to your competition? What ad accounts are considering black
magazines for increased spending? If you’re not at the Summit, you may be
the last to know!
7.
It’s
All About You!
Of all the
conferences, expos and seminars for which you can spend thousands of
dollars to attend, this is the only one that will be focused exclusively
on your business as black magazine publishers and advertisers. Target
Market News is the recognized leader in information on African-American
marketing, media and consumers. We’ve designed this event around your
specific needs.
8.
It’s
Affordable!
For less
than the price of a low budget plane ticket, or two lunches with a
couple of potential hot prospects, you can learn more, achieve more for
the success of your magazine than you could ever imagine. And the price is
even cheaper if you take advantage of our early registration discount.
9.
Your
Competition!
Want to make
sure you stay ahead of all your competition? Don’t end up knowing less
than they will by not attending this Summit. If, as they say, 80% of
success is “just showing up,” can you afford to give that edge to another
magazine or some other sales executive? By attending the Summit you may
learn that you have competition that you didn’t ever know about.
10.
No
Regrets!
Haven’t you
gotten this far in business by following your instincts? If you attend the
Summit, you’ll be rewarded – once again – for going with your instincts.
Plus, think of the time you’ll save not having to call around to have
other folks tell you what you missed!
Click here and complete your registration through
our online site,
or...
Click
here and complete your registration by fax or mail today
Review the
hour-by-hour program for the Summit
(Program is subject
to change)
Have questions? Call Target Market News at 312-408-1881.
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