African-American Magazine Summit 2009 Information



		SPONSORED BY Network and Negotiate with the Industry's Most Experienced and Successful Publishing Executives Target Market News presents the only annual symposium examining the latest research findings, trends and opportunities for African-American magazine publishers and advertisers. Have your most pressing business challenges addressed by the collective expertise of the publishing and advertising executives participating our Summit. HEAR INSIGHTS FROM Almae Publishers Representatives Burrell Communications Group Carol H. Williams Advertising Heart & Soul Magazine Johnson Publishing Co. Salon Sense Magazine Uptown Magazine Walton\|Isaacson Advertising ...and more! CLICK HERE FOR SECURE ONLINE REGISTRATION FORM Monday, March 16th, 2009 MAGAZINE SUMMIT TOPICS AND PANELS 9:00 - Welcome and Introductions Don't be late! This time is set aside for all participants to introduce themselves so that you'll be able to identify the folks you want to network with during the day. Be ready to deliver your 30-second "elevator speech" on you and your company! Also: An Introduction to The African-American Magazine Publishers Services (AAMPS) Program Speaker: Ken Smikle, President Target Market News 10:00 - The Latest Black Magazine Research & Trends Publishing success is all about having the right research -- especially on your audience and your competition. by attending this session you can get the information you need to plot your magazine's business strategy. Hard-to-find data on black magazine advertisers and readers will be presented by those who know it best. Presenter: Aiesha Powell, Advertising Research Director Johnson Publishing Co. 11:00 - Should Your Magazine be a Web Site? As you watch advertising dollars flow increasingly to the Internet, you keep asking yourself, "What kind of Web site should my magazine have?" Now you're wondering about how to take advantage of the new trend -- social networking. The session will offer insights from publishers who are making the most of what the Web has to offer. You'll want to hear their money-making suggestions. Panelist: Teresa Hairston, Publisher Gospel Today Magazine 12:00 - Lunch and Networking 1:00 - Survival Strategies: Publishing In Tight Economic Times You didn't survive all this time not knowing how to make it through tough times. But this time it's different, and you need all the help you can get from anyone that has an idea or opportunity worth pursing. You'll hear from a panel of publishers that have come up with new ways to grow their businesses. Panelists: Terri Winston, Publisher Salon Sense Magazine Beverly A. Coley, President Almae Publishers Representatives 2:00 - Starting a Magazine by Building a Brand Publishing is not just about find an editorial need and filling it. You need to think of your future and current business as a brand with unique attributes -- and the earlier the better. Hear from magazine operators about their experiences in raising millions of dollars and in brand building and how what you need to do to get where they are. Panelists: Len Burnett, Co-Founder Uptown Magazine Edwin Avent, Publisher Heart & Soul Magazine 3:00 - Yes We Can: Securing Advertising in a Tight Economy It's not that you aren't accustomed to fighting for every ad dollar you ever made -- but this is ridiculous! What do you need to do to convince advertisers not to throw away the share they've build with your readers? What do advertisers and agencies most want to hear about why they should continue doing business with your title? This session will be get right down to the basics of selling in this challenging environment. Panelist: Deborah Gray Young, Director of Media Burrell Communications Group Clients: Toyota, McDonald's, P&G Aaron Walton, Co-Founder Walton \| Isaacson LLC Clients: Lexus, Unilever, Orbitz 4:00 - End of Summit Networking GET TWO SUMMITS FOR ONE LOW PRICE! Target Market News' Second African American Internet Summit will be held on Tuesday, March 17th also at the Wyndham Hotel. The combined two-day event brings together two intricately linked media fields into one unique opportunity. Black magazine publishing executives are urgently exploring new ways to bring the Internet's promise to their content driven companies. Web sites have benefited enormously from the successful models that niche magazines have long provided. Take advantage of the all the information, networking and opportunities that will result from both of these back-to-back gatherings. A two-for-one-low- price registration fee is available at $250 and lets you make the most of your travel and hotel investment. Click here for info on The African American Internet Summit CLICK HERE FOR SECURE ONLINE REGISTRATION FORM Registration Fees and Discounts: REGISTRATION FEE REDUCED 25% FROM 2008! Early Registration Rate Extended - Sign Up and Save $50 If received by March 13, 2009: $125 per person NO REGISTRATIONS ACCEPTED AFTER FRIDAY, MARCH 13TH Registration of groups of four or more receive a 10% discount per person. (Not offered to those paying the combined registration discount for both the Magazine Summit and Internet Summit). Participants must register in advance. Registration will not be accepted on-site. Registration Fee includes all meals, refreshments and receptions, hard copies of speakers' presentations and industry research, and contact information for all speakers and attendees Space is limited and cannot be increased. Our last Magazine Summit was sold out. Secure your registration as soon as possible. HOTEL ACCOMMODATIONS Registration fee does not include hotel accommodations. The Wyndham Hotel in downtown Chicago has rooms available from Sunday evening through Tuesday, March 15 through March 17 at a conference rate of $169 per night. Ask for the Target Market News discount. To make reservations, contact the hotel directly at: Wyndham Hotel 633 N Saint Clair St. Chicago, IL 60611 Tel. (312) 573-0300 HOW TO REGISTER By Internet Use our secured online registration form on our Web site by clicking here. By Phone Call Target Market News at 312-408-1881 with your American Express, VISA or MasterCard number. By Fax Print this page, fill in the information below and fax the page to Target Market News at 312-408-1867 . By Mail Print and fill out this page and mail it with a check or money order to Target Market News, 228 S. Wabash Ave., Suite 210 Chicago, IL 60604 To receive a refund we must receive written notice of cancellation before March 7, 2009. No cancellations will be accepted after that date, however, your fee may be applied to other Target Market News events and publications. Cancellations received within the deadline are subject to a $25 administration fee. CLICK HERE FOR SECURE ONLINE REGISTRATION FORM -------------------------------------------------------------------------------------------------------------- (Print the form below to register by fax or mail) Please register me for the 2009 African-American Magazine Summit Name ___________________________________________________ Title ____________________________________________________ Company ________________________________________________ Address _________________________________________________ City ______________________________ State ____ Zip __________ Tel. __________________________ Fax _______________________ E-mail __________________________________________________ ___ Payment of a check or money order is enclosed for $ __________ made payable to Target Market News. Charge my Am-Ex ____ VISA ____ MasterCard ____ a total of $____________ to register ______ person(s) at the rate of $______ per person. 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